Amazon Ads

ai.sellermatePublished by sellermate.aiOfficial publisherv1.0.0Updated Oct 24, 2026

Ask your Amazon Ads account anything and act with guardrails. Remote MCP, OAuth, free to connect.

VerifiedStreamable HTTPWeb executableProductivity & Workflow Data & Analytics Business & Commerce

Server details

Identifier: ai.sellermate/amazon-ads
Transport: Streamable HTTP
Runtime: Web executable
Trust: Verified
Published: Sep 16, 2026

Security note

MCP servers receive tool arguments from a conversation and may perform external actions. Review what a server can do before you enable it, and give it only the access it needs.

The registry verified that this server's namespace belongs to sellermate.ai, which also runs its endpoint. That identifies the publisher; it does not make the server's tools safe.

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Overview

AI-generated overview

Connects an assistant to a live Amazon Ads account so it can analyze performance and, with guardrails, change campaigns.

What you can do: A remote MCP server that exposes 50+ tools for Amazon Advertising reporting and management: campaign, targeting and placement performance, search term performance, Search Query Performance reports, retail and vendor analytics, plus write actions such as adding negative keywords, updating campaigns and budgets, creating campaigns and setting up dayparting. Write actions are checked server-side against workspace guardrails and can require admin approval, with an audit trail. Read-only by default.
When to use it: Useful for sellers and agencies that want to ask questions about their own Amazon Ads data in natural language and let the assistant propose or, after approval, apply changes such as negating wasted search terms or shifting budget. It is aimed at users who want conversational access without building their own Amazon Ads API integration.
Requirements: A remote endpoint reached over streamable HTTP or SSE; no local runtime or package. Requires a free SellerMate account connected to your Amazon account, and OAuth 2.1 with PKCE sign-in through a browser on first use. No Amazon Ads API credentials or API keys are needed.

Before you install

The server can write to a live advertising account: negating keywords, changing budgets and bids, creating campaigns and dayparting. Guardrails, approval queues and audit logging are described, but write actions are stated to be on a paid plan, so check costs and policy limits before enabling them. Access is account-level and data comes from your connected Amazon Advertising account.

Installation

In SourceWeft

Open Amazon Ads in the dashboard and add it to a workspace.
Connect the required credentials. They are stored privately and never shown on public pages.
Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/ai.sellermate%2Famazon-ads/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "amazon-ads": {
      "type": "http",
      "url": "https://api.sellermate.ai/mcp/sse"
    }
  }
}

README

Amazon Ads MCP Server — by SellerMate.AI

Connect Claude, ChatGPT, Cursor, or any MCP client to your live Amazon Advertising data — and, with approval guardrails, let it act: negate wasted search terms, adjust budgets and bids, launch campaigns.

Remote server. One URL, both transports (streamable HTTP and SSE). No API keys. Free on every plan.

Listed in Claude's connector directory — one-click add, sign in, ask.
OAuth 2.1 + PKCE — no keys to paste or rotate; account-level access control.
Read + write, policy-checked — every write action passes your workspace guardrails (budget/bid floors and ceilings, change-multiplier caps, per-currency limits) and can require admin approval. Full audit trail.
Read-only by default. Zero data caching.
No Amazon Ads API credentials required — a free SellerMate account connected to your Amazon account is all you need.

Used by 2,000+ brands and agencies in 20+ countries · $1B+ ad spend optimized · 2026 Amazon Ads Partner Awards — Technology Innovation Global Finalist.

Quickstart

Claude (claude.ai, free plan works)

Open Claude's connector directory and add SellerMate (or start from sellermate.ai/product/mcp → Add to Claude).
Sign in with your SellerMate account when prompted (secure OAuth — SellerMate never sees your Claude conversation, Claude never sees your credentials).
Ask: "Which search terms wasted budget with zero orders in the last 30 days?"

Claude Desktop, Claude Code, Cursor, VS Code, Windsurf, Gemini CLI

Add a remote MCP server with the URL:

The client opens a browser window for the OAuth sign-in on first use. In Claude Code:

ChatGPT

Add SellerMate as a custom connector using the same URL. (Connector support varies by ChatGPT plan; see the setup guide.)

Full walkthroughs per client: docs/getting-started.md

What you can ask it

You ask	It uses
"Why did ACOS jump last week?"	campaign / targeting / placement performance
"Which search terms burn budget with zero orders?"	`get_search_term_performance`
"Negate those" (queued for approval)	`add_negative_keywords`
"Shift budget to the winners"	`update_campaign` — policy-checked
"What's my true TACoS this month?"	retail + ads performance
"Launch a campaign for my new product"	`create_campaign`
"How do my Search Query Performance trends look?"	`get_sqp_report`
"Set up dayparting so we stop overspending at night"	`create_dayparting`

The server exposes 50+ tools across reporting, campaign management, targeting, negatives, automations, dayparting, DSP, vendor/retail analytics, and account organization. The complete reference: docs/capabilities.md.

Safe to hand to an AI

The AI proposes; your policies decide. Every write action is checked server-side against workspace guardrails your admin controls — minimum/maximum budgets and bids, change-multiplier caps relative to current values, per-currency floors. Sensitive changes can require explicit admin approval before anything touches Amazon, and every action lands in an audit log. The model cannot exceed the limits you set, because the platform enforces them on every call — not the prompt.

Details: docs/security.md

How is this different from Amazon's official Ads MCP server?

Amazon's Ads MCP server (open beta) is a strong option if you hold Amazon Ads API partner credentials and are building your own integration. SellerMate's MCP is built for sellers and agencies who want the same conversational access without developer setup, plus a managed guardrail layer:

	SellerMate MCP	Amazon Ads MCP (open beta)
Requirements	Free SellerMate account	Active Amazon Ads API partner credentials
Setup	One click from Claude's directory, or one URL	Developer OAuth (Login with Amazon) configuration
Write safety	Policy guardrails + approval queue + audit trail, enforced server-side	Bring your own guardrails
Data scope	Ads + Search Query Performance, retail, vendor & inventory context	Ads API surface (campaigns, reporting, account, billing)
Cost	Free (read/analysis); write actions on paid plan	Free API access for approved partners

They also work side by side. Longer discussion: docs/vs-amazon-official-mcp.md

FAQ

Is it really free? Yes — connecting and analyzing your data is free, no credit card. Write actions and SellerMate's purpose-built AI agent are on the paid plan.

Do I need a paid Claude account? No. Free Claude works.

Is my data safe? OAuth 2.1 + PKCE, zero caching, account-level access control, read-only by default, full audit log. See docs/security.md.

Which clients work? Claude.ai, Claude Desktop, Claude Code, ChatGPT (custom connector), Cursor, VS Code, Windsurf, Gemini CLI — anything that speaks MCP over streamable HTTP or SSE; the endpoint serves both.

Where does the data come from? Your own Amazon Advertising account, connected to SellerMate. Nothing is scraped; nothing is shared across accounts.

Tools

This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

v1.0.0LatestSep 16, 2026

Score

75% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.

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Tools listed15 pts
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