XCut AI – Viral Content Research

ai.xcutPublished by xcut.aiOfficial publisherv1.0.0Updated Oct 24, 2026

Find viral posts, outliers, hooks and ads on Instagram, TikTok, YouTube and Facebook, then write.

VerifiedStreamable HTTPWeb executableData & AnalyticsBusiness & CommerceMedia & Design

Overview

AI-generated overview

XCut AI is a remote MCP server for social content research: it finds viral posts, outliers, hooks and ads across Instagram, TikTok, YouTube and Facebook, then,

What you can do
Find proven hooks and hook ideas, and get playbooks for formats, captions, offers and platform setup, plus caption, bio, title and script writing and scoring tools that need no sign-in. Research what is trending or breaking out: viral search by keyword or profile, outlier scoring against an account's median, per-post profile analytics, competitor gaps and niche checks. Import posts, websites, Meta Ad Library ads and whole profiles onto canvases, with transcripts and breakdowns. Manage canvases, brand memory facts and a content calendar (list, add, update, delete drafts), and read full canvas items. Write brand content and run playbooks for plans, scripts and ad concepts, and generate social,
When to use it
Use it when planning or researching social media content: finding hooks and formats that performed, checking what is trending in a niche, benchmarking creators or competitors, studying ads, or drafting captions, scripts and posting plans.
Requirements
A remote streamable HTTP endpoint; nothing to install locally. Some tools are free and need no sign-in; account, canvas, calendar, memory, import, writing, playbook and image tools need a signed-in XcutAI account with credits. Image generation needs the Starter plan or higher.
Before you install
Most research and generation tools spend credits (for example about 1-2 credits for outlier analysis, up to 18 for a Meta ad import, about 14 per image), so check the account balance first. Calendar and memory tools write, change and delete data, and updates overwrite old values without keeping them. Imported links, pages and ads are sent to XcutAI for processing. XcutAI never publishes to social media.

Installation

In SourceWeft

  1. Open XCut AI – Viral Content Research in the dashboard and add it to a workspace.
  2. Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/ai.xcut%2Fxcutai/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config.

{
  "mcpServers": {
    "xcut-ai-viral-content-research": {
      "type": "http",
      "url": "https://mcp.xcut.ai/mcp"
    }
  }
}

Tools

39

xcut_find_hooks

Find proven hooks

Use this when the user wants hooks, opening lines or first sentences for a post, Reel, TikTok, Short, YouTube video or ad. Returns proven hook templates matched to the topic, from XcutAI's library of about 1,000 hooks taken from posts that performed, each with slots for the user's subject. The library and topic search are in English. Free; no sign-in. Do not use for formats, script structures or platform facts (use xcut_get_playbook) or for a finished caption (use xcut_write_caption).

Parameterslimittopicrequiredcategory

xcut_get_playbook

Get a content playbook

Use this when the user asks how to structure a Reel, TikTok, Short, YouTube video, carousel, caption, content plan, offer or ad, or how a platform's algorithm, hashtags or profile setup work. Call it before writing so the answer follows formats that performed. Returns a short summary of each matching video format, storytelling or retention principle, hook family, paid-ad framework or platform fact. Free; no sign-in. Describe the goal in plain English with platform and format. Do not use for hook templates (use xcut_find_hooks).

Parametersgoalrequiredkindlimit

xcut_hook_ideas

Hook ideas

Use this when the user wants 10 new hook variations written for their niche and topic on YouTube, TikTok or Instagram. For proven hook templates from posts that performed, use xcut_find_hooks. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersnicherequiredtopicrequiredplatformrequired

xcut_write_caption

Write caption

Use this when the user wants a finished caption (hook, body, CTA and hashtags) for an Instagram, TikTok or YouTube Shorts post from a short concept. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parameterstoneconceptrequiredplatformrequired

xcut_rewrite_bio

Rewrite bio

Use this when the user wants their profile bio rewritten for Instagram, YouTube, TikTok, X or LinkedIn. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersnicheplatformrequiredcurrent_biorequired

xcut_youtube_titles

Youtube titles

Use this when the user wants YouTube title options, with thumbnail ideas, for a video topic. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersnichetopicrequired

xcut_analyze_script

Analyze script

Use this when the user wants a script scored on its hook, pacing, retention risk and CTA. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersscriptrequired

xcut_audit_content

Audit content

Use this when the user wants a consistency check across 3 to 10 of their past titles or captions. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersplatformtitles_or_captionsrequired

xcut_posting_plan

Posting plan

Use this when the user wants a posting plan drafted from a niche, posting frequency and content pillars. It is a text plan only; to put posts on the user's XcutAI calendar use xcut_add_to_calendar. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersnicherequiredplatformrequiredcontent_pillarsrequiredposting_frequencyrequired

xcut_competitor_gaps

Competitor gaps

Use this when the user wants content gaps versus named competitors in their niche. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersnicherequiredcompetitor_namesrequired

xcut_check_niche

Check niche

Use this when the user wants to know whether a niche is viable before committing to it. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parametersniche_descriptionrequired

xcut_repurpose_content

Repurpose content

Use this when the user wants one piece of content turned into TikTok, Reel, LinkedIn, X and email angles. Free; no sign-in. Output is generic: for work based on the user's own posts, canvases or brand, use the signed-in XcutAI tools. Do not use for writing unrelated to social media or marketing content.

Parameterstitlerequireddescription

xcut_get_account

Get account and credits

Use this when the user asks about their XcutAI plan, credit balance, monthly allowance, next refill date or trial, or before starting an import or analysis that costs credits. Free. Do not use for usage history (that is in XcutAI Settings, not available here).

Takes no parameters.

xcut_list_canvases

List canvases

Use this when you need a canvas id or the user asks what XcutAI canvases (projects) they have, including ones shared with them, newest first. Free. Do not call it just to import a post or write: those tools use the user's "From AI apps" canvas when no canvas is named.

Parameterslimitinclude_shared

xcut_get_canvas

Get a canvas

Use this when the user asks what is on one of their XcutAI canvases: its items (imported posts, notes, chats, groups, Meta ads, analytics tables, websites, media) with ids, counts by type and short previews. Filter with `item_type`; paginate with `offset`. Free. Do not use to read an item in full (use xcut_get_content).

Parameterslimitoffsetcanvas_idrequireditem_type

xcut_create_canvas

Create a canvas

Use this when the user asks for a new, separate XcutAI canvas for a project, client or campaign. Returns its id. Free. Do not use just to import or write: those tools pick a canvas automatically.

Parametersnamerequired

xcut_get_brand

Get brand memory

Use this when you are about to write for the user's brand and need its voice, niche, audience and offer, or the user asks what XcutAI knows about their brand. Returns the canvas's brand profile and saved memory facts with ids. Free. Do not use for public creators the user does not own (use xcut_find_outliers or xcut_search_viral).

Parameterscanvas_idrequired

xcut_save_memory

Save a brand memory fact

Use this when the user states a lasting fact about their brand (voice, audience, offer, constraint, posting schedule) so every XcutAI agent uses it from now on. Adds a new fact; never changes or removes one. Free. Do not use to change an existing fact (use xcut_update_memory) or for one-off instructions that apply only to the current request.

Parameterstextrequiredcategorycanvas_idrequired

xcut_update_memory

Update a brand memory fact

Use this when the user asks to change a saved brand memory fact. Replaces that fact's text and category (the old text is not kept). Needs the fact's id from xcut_get_brand. Free. Do not use to add a new fact (use xcut_save_memory).

Parameterstextrequiredcategorycanvas_idrequiredmemory_idrequired

xcut_delete_memory

Delete a brand memory fact

Use this when the user asks to remove a saved brand memory fact from XcutAI. Needs the fact's id from xcut_get_brand. Do not use to change a fact (use xcut_update_memory).

Parameterscanvas_idrequiredmemory_idrequired

xcut_list_calendar

List calendar posts

Use this when the user asks what content is planned or scheduled: posts on their XcutAI content calendar between two dates, optionally for one canvas, with status (draft, in review, approved, scheduled, published). Free. Do not use for posts already live on social media (use xcut_profile_analytics).

Parametersendlimitstartcanvas_id

xcut_add_to_calendar

Add a post to the calendar

Use this when the user wants a planned post saved to their XcutAI content calendar: title, platform, type, date, and optionally caption and hashtags. Saved as a draft unless a status is given. Free. Do not use to publish: XcutAI never posts to social media.

Parameterstitlerequiredstatuscaptionhashtagsplatformrequiredcanvas_idpost_typescheduled_atrequired

xcut_update_calendar_post

Update a calendar post

Use this when the user wants to change a post on their XcutAI calendar: date, caption, hashtags, title, type or status (for example mark it approved). Only the fields given change; their old values are not kept. Free. Do not use to publish: XcutAI never posts to social media.

Parameterstitlestatuscaptionpost_idrequiredhashtagspost_typescheduled_at

xcut_delete_calendar_post

Delete a calendar post

Use this when the user explicitly asks to remove a post from their XcutAI content calendar. Do not use to reschedule or edit (use xcut_update_calendar_post).

Parameterspost_idrequired

xcut_get_breakouts

Get breakout alerts and trends

Use this when the user asks what is breaking out or trending in their own niche right now: XcutAI's breakout alerts from the accounts on their watchlist, plus trending keywords, from the last scan. Free. Do not use for a topic or creator outside their watchlist (use xcut_search_viral).

Parameterslimit

xcut_scan_watchlist

Scan watched accounts now

Use this when the user wants fresh breakouts now instead of waiting for the next scheduled scan. Rescans the accounts on their XcutAI watchlist; allowed once an hour; about 1 credit or less. Set `estimate` to true to get the cost without scanning. Do not use to read the latest results (use xcut_get_breakouts).

Parametersestimate

xcut_search_viral

Search the viral library

Use this when the user asks what is going viral, trending or performing right now on Instagram, TikTok, YouTube or Facebook for a topic or niche, what a creator posts that works, or what ads run in the Meta Ad Library. `mode` is keyword (a topic) or profile (an account). Returns posts with views, engagement, links and captions, plus `next_cursor` for more. A fraction of a credit per page (cached pages free). Do not use for general web or news search, or for one profile's outliers versus its own normal (use xcut_find_outliers).

Parametersmodelimitqueryrequiredcursorplatformrequired

xcut_find_outliers

Find a profile's outlier posts

Use this when the user asks which of a creator's, competitor's or their own posts performed best or beat the account's normal, or what works for an account before writing. Scores the latest 20, 30, 50 or 100 posts against that account's own median and says by how much each beat it. About 1-2 credits for 30 posts. Longer runs return a `job_id` for xcut_get_job. Do not use for a full metrics table (use xcut_profile_analytics) or for a topic across many accounts (use xcut_search_viral).

Parameterspostsprofilerequiredplatformrequiredcanvas_id

xcut_profile_analytics

Get profile analytics

Use this when the user wants an account's per-post metrics (views, likes, comments, shares, engagement) over the last N posts or days, for a performance review or to compare accounts on Instagram, TikTok, YouTube or Facebook. Credit cost depends on platform and post count. Longer runs return a `job_id` for xcut_get_job. Do not use to find standout posts (use xcut_find_outliers).

Parametersdayspostsprofilerequiredplatformrequiredcanvas_id

xcut_get_job

Check a job

Use this when another XcutAI tool returned a `job_id`: it returns status `running` with a suggested wait, or the finished result (outlier analysis, profile analytics, imports with their transcript, agent replies). Free. Do not use without a `job_id` from an XcutAI tool.

Parametersjob_idrequired

xcut_import_post

Import a social post

Use this when the user shares an Instagram, TikTok, YouTube or Facebook post or video link and wants its transcript, a breakdown of why it worked, or their own version of it. XcutAI transcribes the video and reads the caption, visuals and stats. Don't ask which canvas: with none named it goes to the user's "From AI apps" canvas. A fraction of a credit plus transcription (1-2 credits for a short video). Returns a `job_id`; xcut_get_job returns the transcript when done. Do not use for website links (use xcut_import_website) or Meta Ad Library links (use xcut_import_meta_ad).

Parametersurlrequiredcanvas_id

xcut_import_website

Import a website

Use this when the user shares a web page (product page, landing page, article) to use as context for writing their content. XcutAI reads the page and stores its text on a canvas. Up to about 3 credits. Returns a short preview. Do not use for social media post links (use xcut_import_post).

Parametersurlrequiredcanvas_id

xcut_import_meta_ad

Import a Meta ad

Use this when the user shares a Meta Ad Library link (facebook.com/ads/library) and wants the ad's copy, media and video transcript to study or remix. Holds up to 18 credits and charges the real cost. May return a `job_id` for xcut_get_job. Do not use for organic Facebook posts (use xcut_import_post).

Parametersurlrequiredcanvas_id

xcut_import_profile

Import a profile's recent posts

Use this when the user wants to study a creator's or brand's recent posts in depth (Instagram, TikTok, YouTube or Facebook): it adds them to a canvas as a group and transcribes and analyses each. About 1-15 credits plus transcription. Returns a `job_id` while the profile is read. Do not use just to rank posts (use xcut_find_outliers).

Parameterspostsprofilerequiredplatformrequiredcanvas_id

xcut_add_note

Add a note to a canvas

Use this when the user wants a script, hook list, plan or other text saved to XcutAI. Accepts Markdown; with no canvas named it goes to the user's "From AI apps" canvas. Free. Do not use for calendar posts (use xcut_add_to_calendar).

Parameterstextrequiredtitlecanvas_id

xcut_get_content

Read an imported item

Use this when you need the full content of an item on the user's XcutAI canvas, by canvas id and item id (from xcut_get_canvas): a post or video's transcript and stats, a note, a chat's messages (paginate with `before`), a website's text, an analytics table, a Meta ad, or a group's contents. Free. Do not use to list a canvas (use xcut_get_canvas).

Parametersbeforeitem_idrequiredcanvas_idrequired

xcut_write_content

Write with an XcutAI agent

Use this when the user wants XcutAI's agents to write for their brand: Reels, TikTok and Shorts scripts, YouTube scripts, Facebook posts, Meta ad copy, hooks, captions or plans, using their brand memory, imported posts and XcutAI's library of formats that performed. The conversation is saved to their canvas. Pick `agent` for the platform, or auto. Token-billed (typically 1-26 credits). Longer turns return a `job_id`. Do not use for writing unrelated to the user's social media or marketing content.

Parametersagentrequestrequireditem_idscanvas_id

xcut_run_playbook

Run an XcutAI playbook

Use this when the user wants a ready-made content deliverable from what is on their canvas: a month or week content plan, 25 hooks, 3 scripts, breakout remix, competitor teardown or benchmark, prospect audit, ad-angle gap map, ad creatives, carousel or thumbnail concepts. Token-billed (a month plan is roughly 60-90 credits). Longer runs return a `job_id`. Do not use for a single custom request (use xcut_write_content).

Parametersdaysnotesplatformplaybookrequiredcanvas_id

xcut_generate_image

Generate an image

Use this when the user wants a social media image made or edited: post graphic, carousel slide, thumbnail or ad visual, from a prompt and optional reference image links. Needs the Starter plan or higher; about 14 credits per image. Do not use for images unrelated to the user's content or marketing.

Parameterspromptrequiredaspect_ratioreference_image_urls

Version history

1
  1. v1.0.0LatestOct 9, 2026

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