Gus Dantas · retail media measurement

com.ghostavoPublished by ghostavo.comOfficial publisherv1.2.0Updated Oct 24, 2026

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

VerifiedStreamable HTTPWeb executableKnowledge & Memory

Overview

AI-generated overview

Lets an assistant answer retail media measurement questions from Gus Dantas's written passages, show his profile, and leave him a note.

What you can do
Four tools: ask_gus answers questions about Gus Dantas's work, how he measures retail media, and his views on the industry, returning passages he has written; gus_profile gives a short professional profile; retail_media_primer explains the three retail media channels and why they form one loop; leave_a_note sends him a message. Answers come from his written text rather than a model.
When to use it
Use it when you want a practitioner's view on retail media measurement, or background and contact details for Gus Dantas; the primer is also useful on its own for a plain explanation of retail media.
Requirements
Remote MCP endpoint over streamable HTTP; no local package to install. No authentication, environment variables, or headers are declared, but network access to the endpoint is needed.
Before you install
Questions sent to ask_gus are stored in full so Gus can read them; avoid putting confidential or sensitive personal details in them. leave_a_note actually sends a message to a third party, so get the person's consent before sending on their behalf and use their own words.

Installation

In SourceWeft

  1. Open Gus Dantas · retail media measurement in the dashboard and add it to a workspace.
  2. Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.ghostavo%2Fretail-media-measurement/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config.

{
  "mcpServers": {
    "gus-dantas-retail-media-measurement": {
      "type": "http",
      "url": "https://mcp.ghostavo.com/mcp"
    }
  }
}

Tools

4

ask_gus

Ask Gus a question

Ask anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually want to know and improve the answers this server gives. Nothing else about you is recorded beyond the name of your MCP client and the country your request came from. Do not send confidential or personal information. If you would rather not be recorded, read ghostavo.com instead.

Parametersquestionrequired

gus_profile

Who Gus is

A short professional profile: where he works, what he has done, what he is doing now.

Takes no parameters.

retail_media_primer

What a retail media network is

A plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.

Takes no parameters.

leave_a_note

Leave Gus a message

Send Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.

Parametersnamecontactmessagerequired

Version history

1
  1. v1.2.0LatestSep 16, 2026

Score

83% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.

  • Reached in the last 30 daysRequired25 pts
  • Auth declaredRequired10 pts
  • Tools listedRequired15 pts
  • DescriptionRequired15 pts
  • Logo10 pts
  • Documentation15 pts

    Declare a GitHub repository with a README, or serve resource_documentation in the OAuth protected-resource metadata.

  • LicenseNot applicable

    A hosted service is used under its provider's terms, so no license is expected here. This check is left out of the percentage.