Meta Ads MCP by InsightfulPipe

com.insightfulpipePublished by insightfulpipe.comv1.0.0Updated Nov 4, 2026

Hosted Meta Ads MCP server for Claude, ChatGPT and Cursor, with each action switched per account.

VerifiedStreamable HTTPWeb executableData & AnalyticsBusiness & Commerce

Overview

AI-generated overview

Hosted Meta Ads MCP server that lets an AI assistant read Facebook and Instagram ad performance and create or manage campaigns, ad sets and ads.

What you can do
  • Read campaigns, ad sets, ads, creatives, images, videos, pages, pixels, custom audiences and conversions
  • Pull performance insights and change history at account, campaign, ad set and ad level
  • Search targeting interests, demographics, behaviors and geo locations, and estimate audience size
  • Create campaigns, ad sets, ads, creatives, custom conversions and lead forms, and update existing ones
  • Upload images and videos, and delete ads, ad sets or campaigns when enabled
When to use it
Useful for marketers, e-commerce teams and agencies who want to query Meta ad performance in natural language, build reports, or draft and adjust campaigns without leaving the assistant.
Requirements
A remote streamable HTTP endpoint; no local package. An InsightfulPipe account with OAuth sign-in, a paid InsightfulPipe plan (trial available), and a connected Meta ad account with the needed permissions.
Before you install
Write actions change live advertising data: deletes are permanent and cascade to child ad sets and ads, and updates can alter budgets or status. New campaigns are created paused, but enabling them spends real money. Read/write scope and per-action toggles should be set deliberately; ad account data is sent to the hosted InsightfulPipe service.

Installation

In SourceWeft

  1. Open Meta Ads MCP by InsightfulPipe in the dashboard and add it to a workspace.
  2. Connect the required credentials. They are stored privately and never shown on public pages.
  3. Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.insightfulpipe%2Ffacebook-ads/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "meta-ads-by-insightfulpipe": {
      "type": "http",
      "url": "https://facebook-ads.insightfulmcp.com/"
    }
  }
}

README

Facebook Ads MCP Server (Meta Ads) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Facebook Ads and Instagram Ads to AI assistants with the Model Context Protocol (MCP).

Part of the Insightful Pipe MCP Server Collection — The Facebook Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Meta advertising campaigns. Get AI-powered insights, automate reporting, and optimize your Facebook and Instagram ad performance.

[Explore All MCP Servers]

[Facebook Ads MCP Server]

MCP Server URL

https://facebook-ads.insightfulmcp.com/

What is Facebook Ads MCP?

Facebook Ads MCP is a remote Model Context Protocol server that connects your Meta Business Suite advertising data to AI assistants. This integration allows you to:

  • Analyze Facebook and Instagram ad performance with natural language
  • Get AI-powered optimization recommendations
  • Monitor ROAS, CPM, CPC, and conversion metrics
  • Create and manage campaigns and ad sets
  • Search for targeting options and estimate audience sizes

Installation

Claude

  1. Copy the MCP Server URL: https://facebook-ads.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://facebook-ads.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http facebook-ads https://facebook-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "facebook-ads": {      "url": "https://facebook-ads.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

53 actions: 38 read, 15 write.

Read Actions (38)

Show all 38 read actions
ActionDescription
estimate_audience_sizeEstimate audience size for targeting specifications
get_activities_adaccountRetrieve change history for an ad account
get_activities_adsetRetrieve change history for an ad set
get_adFetch details for a single ad
get_ad_creativeFetch details for a single ad creative
get_ad_creativesList ad creatives for an ad account
get_ad_creatives_by_adGet the creative for a specific ad
get_ad_imagesList ad images for an ad account
get_ad_previewGenerate a preview rendering for an existing ad
get_ad_videosList ad videos for an ad account
get_adaccountFetch details for a single ad account
get_adsList ads for an ad account, campaign, or ad set
get_ads_by_adsetList ads for a specific ad set
get_ads_by_campaignList ads for a specific campaign
get_adsetFetch details for a single ad set
get_adsetsList ad sets for an ad account or campaign
get_adsets_by_campaignList ad sets for a specific campaign
get_campaignFetch details for a single campaign
get_campaignsList campaigns for an ad account
get_custom_audiencesList custom audiences for an ad account
get_custom_conversionGet details for a specific custom conversion
get_custom_conversionsList custom conversions for an ad account
get_insights_adRetrieve performance insights for an ad
get_insights_adaccountRetrieve performance insights for an ad account
get_insights_adsetRetrieve performance insights for an ad set
get_insights_campaignRetrieve performance insights for a campaign
get_instagram_accountsList Instagram accounts available to the selected ad account
get_interest_suggestionsGet interest suggestions based on existing interests
get_leadgen_formsList lead generation forms for a Facebook Page
get_leadgen_forms_by_accountDiscover lead generation forms already referenced by creatives in a Facebook ad account
get_minimum_budgetsList Meta's minimum budget values for the ad account by currency
get_pagesList Facebook Pages usable with this Ads connection in the selected workspace and brand
get_pixelsList tracking pixels for an ad account
get_saved_audiencesList saved audiences for an ad account
search_behaviorsSearch for behavior targeting options by keyword
search_demographicsSearch demographic targeting options
search_geo_locationsSearch for geographic targeting locations
search_interestsSearch for interest targeting options by keyword

Write Actions (15)

ActionDescription
create_adCreate a new ad (created in PAUSED status)
create_ad_creativeCreate a new ad creative
create_adsetCreate a new ad set (created in PAUSED status)
create_campaignCreate a new campaign (created in PAUSED status)
create_custom_conversionCreate a new custom conversion for an ad account
create_leadgen_formCreate a lead generation form on a Facebook Page
delete_adPermanently DELETE an ad
delete_adsetPermanently DELETE an ad set (and all its ads)
delete_campaignPermanently DELETE a campaign (and all its ad sets + ads)
update_adUpdate an existing ad
update_ad_creativeUpdate an existing ad creative (name or labels only)
update_adsetUpdate an existing ad set
update_campaignUpdate an existing campaign
upload_ad_imageUpload an image to the ad account from a public URL or base64-encoded bytes
upload_ad_videoUpload a video to the ad account from a URL or create a slideshow

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

New Meta campaigns are created paused, so nothing spends until you turn it on.

Usage Examples

Campaign Performance Analysis

"Show me my Facebook Ads performance for Q4 2024"

Audience Insights

"Which audiences have the best ROAS on my Instagram campaigns?"

Search for Targeting Options

"Search for interests related to 'fitness' for targeting"

Estimate Audience Size

"Estimate the audience size for women 25-34 interested in yoga in California"

Create Campaign

"Create a new conversions campaign called 'Holiday Sale' with a $100 daily budget"

Supported Campaign Types

  • Awareness Campaigns - Brand awareness and reach
  • Traffic Campaigns - Website and app traffic
  • Engagement Campaigns - Post engagement, page likes, event responses
  • Lead Generation - Lead form campaigns
  • Sales Campaigns - Catalog sales and conversions
  • App Promotion - App installs and engagement

Why Choose Facebook Ads MCP?

For Social Media Marketers

  • Unified Meta analytics - Facebook + Instagram in one place
  • Conversational reporting - Ask questions, get answers
  • Time savings - No more manual report building

For E-commerce Brands

  • Catalog sales tracking - Monitor product-level performance
  • ROAS optimization - AI-driven budget recommendations
  • Audience discovery - Find high-converting segments

For Agencies

  • Multi-account support - Manage client accounts efficiently
  • Automated reporting - Generate client reports
  • Scalable workflows - Handle more clients with AI

Security & Compliance

  • Official Meta Marketing API - Direct integration with Meta's API
  • OAuth 2.0 - Secure Meta authentication
  • Granular permissions - Control read vs write access

Pricing

The Facebook Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Advertising MCP Servers

Social Media MCP Servers

View All MCP Servers →

Resources

Support


Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Source: README.md at commit 063f30e

Tools

0
This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

1
  1. v1.0.0LatestOct 21, 2026

Score

85% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.

  • Reached in the last 30 daysRequired25 pts
  • Auth declaredRequired10 pts
  • Tools listed15 pts

    Answer tools/list without a credential, or ship a package that starts in a sandbox without one.

  • DescriptionRequired15 pts
  • Logo10 pts
  • Documentation15 pts
  • License10 pts