Google Analytics 4 MCP by InsightfulPipe

com.insightfulpipePublished by insightfulpipe.comv1.0.0Updated Nov 4, 2026

Hosted Google Analytics 4 MCP server, with each action switched on or off per account.

VerifiedStreamable HTTPWeb executableData & Analytics Business & Commerce

Server details

Identifier: com.insightfulpipe/google-analytics
Transport: Streamable HTTP
Runtime: Web executable
Trust: Verified
Published: Oct 21, 2026

Security note

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Overview

AI-generated overview

Hosted Google Analytics 4 MCP server that lets an assistant query GA4 traffic, behavior and e-commerce data and manage properties, streams and settings.

What you can do: Query traffic, acquisition, page, event, e-commerce, geographic, technology and demographic reports, plus arbitrary runReport queries
Read property configuration: properties, data streams, custom dimensions and metrics, key events, audiences, channel groups, BigQuery and Google Ads links, retention and enhanced measurement settings
Create and update properties, data streams, custom dimensions and metrics, key events, audiences, channel groups, links and retention settings
Delete or archive streams, links, key events, channel groups and custom dimensions, and trash a property
Manage Measurement Protocol secrets, including reading a secret value and creating or revoking secrets
When to use it: Useful for marketers, site owners and analysts who want to ask questions about GA4 traffic, conversions and revenue in natural language, or let an assistant adjust GA4 property configuration without opening the GA4 interface.
Requirements: A remote streamable HTTP endpoint; no local package. Requires an InsightfulPipe account signed in via OAuth with Google, and a paid InsightfulPipe plan (trial available). Added as a custom connector in Claude, ChatGPT developer mode, Claude Code or Cursor.

Before you install

The connection is read and write: 36 of 62 actions change or delete GA4 configuration, including deleting data streams, links, key events and trashing a property. Destructive actions are off by default and can be enabled per account, so keep read-only unless writes are needed. One action returns a Measurement Protocol secret value, which can be used to send events to a stream. Analytics data passes through a third-party hosted service.

Installation

In SourceWeft

Open Google Analytics 4 MCP by InsightfulPipe in the dashboard and add it to a workspace.
Connect the required credentials. They are stored privately and never shown on public pages.
Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-analytics/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "google-analytics-4-by-insightfulpipe": {
      "type": "http",
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}

README

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google Analytics 4 to AI assistants for website analytics and property management.

Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.

[Explore All MCP Servers]

[Google Analytics MCP Server]

MCP Server URL

What is Google Analytics 4 MCP?

Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:

Ask questions about website traffic in natural language
Analyze user behavior, conversions, and engagement
Generate custom reports through conversation
Get AI-powered insights and recommendations
Access traffic sources, pages, events, and demographics

Installation

Claude

Copy the MCP Server URL: https://google-analytics.insightfulmcp.com/
Open Claude Connectors Settings
Scroll to the bottom and click Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://google-analytics.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json

{  "mcpServers": {    "google-analytics": {      "url": "https://google-analytics.insightfulmcp.com/"    }  }}

{  "mcpServers": {    "google-analytics": {      "url": "https://google-analytics.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

62 actions: 26 read, 36 write.

Read Actions (26)

Show all 26 read actions

Action	Description
`ecommerce`	E-commerce performance data including transactions, revenue, and product metrics
`events`	Event tracking data including event names, counts, and user engagement
`geo`	Geographic performance data including country, region, city, and language
`get_audience`	Get one audience, including its filter clauses
`get_bigquery_link`	Get one BigQuery export link
`get_channel_group`	Get one channel group, including its grouping rules
`get_custom_dimension`	Get a single GA4 custom dimension by id
`get_custom_metric`	Get a single GA4 custom metric by id
`get_data_retention_settings`	Read a GA4 property's event and user data retention settings
`get_data_stream`	Fetch one data stream, including its Measurement ID
`get_enhanced_measurement_settings`	Read the enhanced measurement settings of a web data stream
`get_key_event`	Get a single GA4 key event by id
`get_property`	Fetch a GA4 property's settings (name, time zone, currency, industry)
`get_report`	Execute GA4 runReport with arbitrary metrics and dimensions
`list_audiences`	List the audiences on a property
`list_bigquery_links`	List the BigQuery export links on a property
`list_channel_groups`	List the channel groups on a property
`list_custom_dimensions`	List the GA4 custom dimensions on a property
`list_custom_metrics`	List the GA4 custom metrics on a property
`list_data_streams`	List a GA4 property's data streams (web, Android, iOS)
`list_google_ads_links`	List the Google Ads accounts linked to a GA4 property
`list_key_events`	List the GA4 key events (conversions) on a property
`pages`	Page-level performance data including views, engagement, and user behavior
`tech`	Technology breakdown data including browser, device, OS, and platform
`traffic_sources`	Traffic acquisition data including source, medium, campaign, and channel groupings
`user_demographics`	User demographic data including age, gender, interests, and user type

Write Actions (36)

Show all 36 write actions

Action	Description
`acknowledge_user_data_collection`	Attest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created
`archive_audience`	Archive an audience so it stops collecting members
`archive_custom_dimension`	Archive a GA4 custom dimension (frees a slot; not a hard delete)
`archive_custom_metric`	Archive a GA4 custom metric (frees a slot; not a hard delete)
`create_audience`	Create an audience from a set of filter clauses
`create_bigquery_link`	Link a GA4 property to a BigQuery project for raw event export
`create_channel_group`	Create a custom channel group from grouping rules
`create_custom_dimension`	Create a GA4 custom dimension from an event parameter
`create_custom_metric`	Create a GA4 custom metric from an event parameter
`create_data_stream`	Create a web, Android or iOS data stream on a GA4 property
`create_google_ads_link`	Link a Google Ads account to a GA4 property
`create_key_event`	Create a GA4 key event (conversion) for an event name
`create_measurement_protocol_secret`	Create a Measurement Protocol secret so server-side events can be sent to a stream
`create_property`	Create a new GA4 property under an account
`delete_bigquery_link`	Remove a BigQuery export link
`delete_channel_group`	Delete a custom channel group
`delete_data_stream`	Delete a data stream from a GA4 property
`delete_google_ads_link`	Unlink a Google Ads account from a GA4 property
`delete_key_event`	Delete a GA4 key event (conversion)
`delete_measurement_protocol_secret`	Delete a Measurement Protocol secret, revoking server-side sends that use it
`delete_property`	Soft-delete (trash) the connected GA4 property
`get_measurement_protocol_secret`	Get one Measurement Protocol secret, including its secret value
`list_accounts`	List the GA4 accounts this connection can administer
`list_measurement_protocol_secrets`	List the Measurement Protocol secrets on a data stream
`update_audience`	Rename an audience or change its description
`update_bigquery_link`	Change what a BigQuery export link exports
`update_channel_group`	Change a channel group's name, description, rules, or primary flag
`update_custom_dimension`	Update a GA4 custom dimension's display name / description
`update_custom_metric`	Update a GA4 custom metric's display name / description
`update_data_retention_settings`	Set how long a GA4 property retains event and user data
`update_data_stream`	Update a data stream's display name or default URI
`update_enhanced_measurement_settings`	Turn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off
`update_google_ads_link`	Update a Google Ads link's personalized-advertising setting
`update_key_event`	Update a GA4 key event's counting method or default value
`update_measurement_protocol_secret`	Rename a Measurement Protocol secret
`update_property`	Update a GA4 property's display name, time zone, currency or industry

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Traffic Analysis

Acquisition Insights

Page Performance

E-commerce Analytics

User Behavior

Custom Reports

Supported Metrics

Metric	Description
Users	Unique visitors to your site
Sessions	Total website visits
Pageviews	Total page views
Engagement Rate	Percentage of engaged sessions
Average Session Duration	Time spent on site
Bounce Rate	Single-page sessions
Conversions	Goal completions
Revenue	E-commerce revenue (if applicable)

Why Google Analytics 4 MCP?

For Digital Marketers

Instant answers - No more complex report building
Natural language - Ask questions like you're talking to an analyst
Cross-channel insights - Combine with ad platform data

For Website Owners

Understand your audience - Deep user behavior insights
Track goals - Monitor what matters to your business
Identify opportunities - AI-powered recommendations

For Analysts

Faster exploration - Query data conversationally
Automated insights - AI surfaces important patterns
Flexible reporting - Generate any report through chat

Security & Privacy

Official Google Analytics API - Direct integration with Google's API
OAuth 2.0 - Secure Google authentication
Data encryption - Secure data transmission

Pricing

The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Claude skills for measurement and analytics — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

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Resources

Support

Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: [email protected]

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Source: README.md at commit 3b64f49

Tools

This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

v1.0.0LatestOct 21, 2026

Score

85% of the applicable checks met

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