Google Merchant Center MCP by InsightfulPipe

com.insightfulpipePublished by insightfulpipe.comv1.0.0Updated Oct 27, 2026

Hosted Google Merchant Center MCP server, with each action switched on or off per account.

VerifiedStreamable HTTPWeb executableData & AnalyticsBusiness & Commerce

Overview

AI-generated overview

Hosted Google Merchant Center MCP server that lets an assistant read and manage product feeds, inventory, promotions, return policies and Shopping performance.

What you can do
  • Read account, business identity, users, programs, regions and account issues
  • List and fetch products, data sources, promotions, return policies, shipping settings and inventories
  • Query Shopping performance through Merchant API report queries
  • Create and update feeds, products, promotions, regions, inventories, return policies and business info
  • Delete data sources, products, regions and return policies, and trigger immediate fetches of file-based feeds
  • Add or remove account users and replace shipping settings
When to use it
Use it when an assistant should work with a Google Merchant Center account: checking which products are disapproved, reviewing Shopping performance, or maintaining feeds, promotions, inventory and return policies without leaving the chat.
Requirements
A remote MCP endpoint added by URL; no local package. Sign-in through InsightfulPipe OAuth is required, and the account must be connected to that service. A paid InsightfulPipe plan (starting at $29.99/month, 7-day trial) is needed. ChatGPT requires developer mode and plan or admin approval.
Before you install
22 of the 44 actions write to the account, including deletes, user add/remove, and a shipping update that replaces existing services. Destructive actions are off by default and can be enabled per account; prefer a read-only connection unless writes are needed. Access is granted through InsightfulPipe, so account data passes through that third party, and the service is subscription-billed.

Installation

In SourceWeft

  1. Open Google Merchant Center MCP by InsightfulPipe in the dashboard and add it to a workspace.
  2. Connect the required credentials. They are stored privately and never shown on public pages.
  3. Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-merchant-center/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "google-merchant-center-by-insightfulpipe": {
      "type": "http",
      "url": "https://google-merchant-center.insightfulmcp.com/"
    }
  }
}

README

Google Merchant Center MCP Server by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google Merchant Center to AI assistants: product feeds, inventory, promotions and Shopping performance.

Part of the Insightful Pipe MCP Server Collection — use Google Merchant Center from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

[Google Merchant Center MCP Server]

MCP Server URL

https://google-merchant-center.insightfulmcp.com/

What is Google Merchant Center MCP?

Google Merchant Center MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Manage product feeds, inventory, promotions, and return policies, and query Shopping performance through the Merchant API.

Installation

Claude

  1. Copy the MCP Server URL: https://google-merchant-center.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-merchant-center.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http google-merchant-center https://google-merchant-center.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "google-merchant-center": {      "url": "https://google-merchant-center.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

44 actions: 22 read, 22 write.

Read Actions (22)

ActionDescription
get_accountGet the Merchant Center account information
get_business_infoGet business identity info (address, phone, customer service)
get_datasourceGet a single data source by its numeric ID (datasource_id path param)
get_productGet a single product by its full product ID (contentLanguagefeedLabelofferId, e.g. enUSSKU123)
get_product_statusGet a product's approval status, issues, and destinations (returns the product with its productStatus)
get_program_reviewGet a program's participation state and review eligibility (program_id path param, e.g. 'shopping-ads'); returns the program resource
get_promotionGet a single promotion by ID (promotion_id path param)
get_regionGet one region by ID (region_id path param)
get_return_policyGet a single return policy by ID (policy_id path param)
get_shipping_settingsGet shipping settings (services, rate groups, delivery times)
get_userGet a single user by email (user_email path param)
list_account_issuesList account-level issues (policy, missing settings, etc.)
list_datasourcesList all data sources (primary, supplemental, file-based, API-based)
list_local_inventoriesList local (in-store) inventories for a product (product_id path param)
list_productsList all products in the Merchant Center account
list_programsList participation in Merchant Center programs (Shopping Ads, Free Listings, etc.)
list_promotionsList all promotions in the Merchant Center
list_regional_inventoriesList regional inventories for a product (product_id path param)
list_regionsList all regions configured on the account
list_return_policiesList online return policies attached to this account
list_usersList users with access to this Merchant Center account
query_reportRun a Merchant API Reports query (SQL-like dialect)

Write Actions (22)

ActionDescription
add_userAdd a user to the account by email with the given access rights
create_local_inventory_feedCreate a scheduled-fetch LOCAL INVENTORY data source (file input, as Google requires)
create_primary_feedCreate an API-based primary product data source (use its id as data_source_id for insert_product)
create_promotion_feedCreate an API-based PROMOTION data source (use its id as data_source_id for insert_promotion)
create_regionCreate a region defined by postal codes or geotarget ids
create_regional_inventory_feedCreate an API-based REGIONAL INVENTORY data source for a feed label
create_return_policyCreate an online return policy from flat fields
create_supplemental_feedCreate an API-based supplemental product data source (optionally linked to a primary feed)
delete_datasourceDelete a data source (datasource_id path param)
delete_productDelete a product input
delete_regionDelete a region (region_id path param)
delete_return_policyDelete a return policy (policy_id path param)
fetch_datasourceTrigger an immediate fetch of a FILE-based data source (datasource_id path param)
insert_productInsert or update a product (upsert)
insert_promotionInsert or update a promotion (needs a promotion-type data_source_id)
remove_userRemove a user from the account (user_email path param)
update_business_infoPatch business identity (address and/or phone)
update_local_inventoryInsert/update local (in-store) inventory for a product (store_code must match a Business Profile store)
update_productUpdate a product (upsert via productInputs:insert)
update_regionPatch a region (region_id path param); updateMask is derived from the fields you pass
update_regional_inventoryInsert/update regional inventory for a product (needs a configured region_id via create_region)
update_shipping_settingsREPLACE shipping with a single flat-rate service (wipes existing services)

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"Which products have issues or are disapproved?"
"Show Shopping performance by product for the last 30 days"
"List my return policies"

Pricing

The Google Merchant Center MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

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Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Source: README.md at commit 292ef4c

Tools

0
This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

1
  1. v1.0.0LatestOct 21, 2026

Score

85% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.

  • Reached in the last 30 daysRequired25 pts
  • Auth declaredRequired10 pts
  • Tools listed15 pts

    Answer tools/list without a credential, or ship a package that starts in a sandbox without one.

  • DescriptionRequired15 pts
  • Logo10 pts
  • Documentation15 pts
  • License10 pts