Google Business Profile MCP by InsightfulPipe

com.insightfulpipePublished by insightfulpipe.comv1.0.0Updated Oct 27, 2026

Hosted Google Business Profile MCP server, with each action switched on or off per account.

VerifiedStreamable HTTPWeb executableProductivity & Workflow Data & Analytics Business & Commerce

Server details

Identifier: com.insightfulpipe/google-my-business
Transport: Streamable HTTP
Runtime: Web executable
Trust: Verified
Published: Oct 21, 2026

Security note

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Overview

AI-generated overview

Hosted Google Business Profile MCP server that lets an AI assistant read local SEO metrics, reviews, posts and media, and make permitted profile changes.

What you can do: Read location data: details, attributes, categories, services, food menus and verification attempts
Read performance metrics: daily and multi-metric series, search keywords, reviews
Read and manage media: list photos and videos, upload from URL or bytes, delete items
Manage local posts: create, retrieve, edit and delete event, offer and call-to-action posts
Handle reviews: list reviews, reply to or update a reply, delete a reply
When to use it: Useful for local businesses, multi-location brands and agencies that want an assistant to answer questions about Google Business Profile visibility, reviews and search keywords, or to draft and publish local posts and review replies without leaving the chat.
Requirements: A remote MCP endpoint added as a custom connector or HTTP server in the client; no local package. Sign-in through InsightfulPipe with OAuth 2.0 to the Google Business Profile API. A paid InsightfulPipe plan is required, with a 7-day trial. ChatGPT needs Developer mode and a plan that allows custom MCP servers.

Before you install

Write actions can publish, edit and delete posts, media and review replies on a live business profile; deletes stay off until an admin enables them, and a read-only connection limits what is exposed. Access is granted per connected account and per action, so review which actions are enabled. Usage requires a paid subscription starting at $29.99/month, and profile data is handled through InsightfulPipe and Google's API.

Installation

In SourceWeft

Open Google Business Profile MCP by InsightfulPipe in the dashboard and add it to a workspace.
Connect the required credentials. They are stored privately and never shown on public pages.
Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-my-business/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "google-business-profile-by-insightfulpip": {
      "type": "http",
      "url": "https://google-my-business.insightfulmcp.com/"
    }
  }
}

README

Google My Business MCP Server (Google Business Profile) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google My Business to AI assistants for local SEO analytics and business profile management.

Part of the Insightful Pipe MCP Server Collection — The Google My Business MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Google Business Profile performance. Track local search visibility, monitor reviews, manage posts, and optimize your local presence.

[Explore All MCP Servers]

[Google My Business MCP Server]

MCP Server URL

What is Google My Business MCP?

Google My Business MCP is a remote Model Context Protocol server that connects your Google Business Profile to AI assistants. This local SEO integration allows you to:

Query local search performance using natural language
Analyze Google Maps visibility and actions
Track review sentiment and respond to reviews
Manage local posts, photos, and media
Get AI recommendations for profile optimization

Installation

Claude

Copy the MCP Server URL: https://google-my-business.insightfulmcp.com/
Open Claude Connectors Settings
Scroll to the bottom and click Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://google-my-business.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json

{  "mcpServers": {    "google-my-business": {      "url": "https://google-my-business.insightfulmcp.com/"    }  }}

{  "mcpServers": {    "google-my-business": {      "url": "https://google-my-business.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

25 actions: 16 read, 9 write.

Read Actions (16)

Action	Description
`get_attributes`	Fetch Google-updated attributes for a location
`get_available_attributes`	List attributes available for a category/region (use categoryName, regionCode, languageCode params)
`get_batch_categories`	Get service types for specific category IDs (use names, regionCode, languageCode, view params)
`get_categories`	List categories with predefined services (use regionCode, languageCode, filter, view params)
`get_daily_metrics`	Daily metric time series for a single metric
`get_food_menus`	Get current food menus for a location
`get_local_post`	Retrieve one exact LocalPost by its full resource name
`get_local_posts`	Retrieve local posts created for a location
`get_location_attributes`	Get current attributes for a location
`get_location_details`	Retrieve metadata for the specified location
`get_media`	List media (photos/videos) for a location
`get_multi_daily_metrics`	Fetch multiple daily metrics in a single call
`get_reviews`	List customer reviews
`get_search_keywords`	Monthly search keyword impression counts
`get_services`	Get services for a location (use readMask=serviceItems param)
`get_verifications`	List verification attempts for a location

Write Actions (9)

Action	Description
`create_local_post`	Create event, offer, or call-to-action posts
`create_media`	Upload photo or video from URL
`delete_local_post`	Delete one exact LocalPost by its full resource name
`delete_media`	Delete a media item
`delete_review_reply`	Delete a reply to a specific review
`reply_to_review`	Reply to a specific review or update existing reply
`start_media_upload`	Start media upload from bytes (returns resourceName for upload)
`update_food_menus`	Update food menus with items, nutrition, dietary info, photos
`update_local_post`	Edit one exact LocalPost by its full resource name

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Profile Performance

Review Management

Search Keywords

Create Post

Action Tracking

Supported Metrics

Metric	Description
Search Views	Times shown in Google Search
Maps Views	Times shown in Google Maps
Website Clicks	Clicks to your website
Direction Requests	Navigation requests
Phone Calls	Click-to-call actions
Total Reviews	Review count
Average Rating	Star rating average

Why Google My Business MCP?

For Local Businesses

Visibility tracking - Understand local search presence
Review management - Monitor and respond to reviews with AI help
Action optimization - Drive more calls and visits

For Multi-Location Brands

Location comparison - Compare store performance
Centralized analytics - All locations in one view
Review monitoring - Track reputation at scale

For Agencies

Client reporting - Local SEO performance reports
Multi-account management - Handle multiple businesses
Content creation - Create posts for clients

Security & Privacy

Official Google Business Profile API - Direct integration with Google's API
OAuth 2.0 - Secure Google authentication
Granular permissions - Control read vs write access

Pricing

The Google My Business MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

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Google Search Console MCP - SEO analytics
Google Analytics MCP - Website analytics
Google Ads MCP - Advertising
PageSpeed MCP - Core Web Vitals

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Web Crawler MCP - SEO auditing
Screenshot MCP - Visual capture

View All MCP Servers →

Resources

Support

Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: [email protected]

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Source: README.md at commit c6427ad

Tools

This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

v1.0.0LatestOct 21, 2026

Score

85% of the applicable checks met

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