Google Tag Manager MCP by InsightfulPipe

com.insightfulpipePublished by insightfulpipe.comv1.0.0Updated Oct 26, 2026

Hosted Google Tag Manager MCP server, with each action switched on or off per account.

VerifiedStreamable HTTPWeb executableData & Analytics Business & Commerce

Server details

Identifier: com.insightfulpipe/google-tag-manager
Transport: Streamable HTTP
Runtime: Web executable
Trust: Verified
Published: Oct 21, 2026

Security note

MCP servers receive tool arguments from a conversation and may perform external actions. Review what a server can do before you enable it, and give it only the access it needs.

The registry verified that this server's namespace belongs to insightfulpipe.com, but the endpoint is not on that domain, so the publisher may not run this server.

SourceWeft's checks cover whether the listing is complete and the endpoint answered; they do not review the server's code or what its tools do.

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Overview

AI-generated overview

Hosted Google Tag Manager MCP server that lets an assistant audit and manage GTM containers, tags, triggers, variables and workspaces.

What you can do: Read accounts, containers, environments, destinations and container snippets
Inspect tags, triggers, variables, folders, zones, templates, transformations and gtag configs
Review workspaces, pending changes, merge conflicts, version headers and live versions
Create, update, move and delete tags, triggers, variables, folders and workspaces
Sync and preview workspaces, revert uncommitted changes and resolve merge conflicts
When to use it: Useful when you want an assistant to inspect or edit a Google Tag Manager setup without clicking through the GTM interface, for example listing tags, finding unused triggers, or drafting a new GA4 event tag in a workspace.
Requirements: A remote MCP endpoint added by URL; no local package. Sign-in through InsightfulPipe OAuth is required, and the connection is tied to a paid InsightfulPipe plan (trial available). ChatGPT use requires developer mode and a plan that allows custom connectors.

Before you install

The server can change live tag management data: 24 actions write, and 6 destructive ones (such as deletes) are off by default but can be enabled by an admin. Connect read-only unless edits are intended, and review per-account action toggles before granting write access. Access is billed through an InsightfulPipe subscription.

Installation

In SourceWeft

Open Google Tag Manager MCP by InsightfulPipe in the dashboard and add it to a workspace.
Connect the required credentials. They are stored privately and never shown on public pages.
Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-tag-manager/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "google-tag-manager-by-insightfulpipe": {
      "type": "http",
      "url": "https://google-tag-manager.insightfulmcp.com/"
    }
  }
}

README

Google Tag Manager MCP Server by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google Tag Manager to AI assistants: audit and manage tags, triggers, variables and workspaces.

Part of the Insightful Pipe MCP Server Collection — use Google Tag Manager from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

[Google Tag Manager MCP Server]

MCP Server URL

What is Google Tag Manager MCP?

Google Tag Manager MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Audit and manage GTM containers: tags, triggers, variables, workspaces, and versions.

Installation

Claude

Copy the MCP Server URL: https://google-tag-manager.insightfulmcp.com/
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://google-tag-manager.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json

{  "mcpServers": {    "google-tag-manager": {      "url": "https://google-tag-manager.insightfulmcp.com/"    }  }}

{  "mcpServers": {    "google-tag-manager": {      "url": "https://google-tag-manager.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

61 actions: 37 read and 24 that make changes, 6 of them destructive and off by default.

Read Actions (37)

Show all 37 read actions

Action	Description
`get_account`	Fetch a single GTM account by id
`get_accounts`	List all GTM accounts the authenticated user can access
`get_built_in_variables`	List built-in variables enabled in the workspace
`get_client`	Fetch a single server-side client
`get_clients`	List server-side clients in a workspace
`get_container`	Fetch a single container by id
`get_container_snippet`	Get the install
`get_containers`	List containers in a GTM account
`get_destination`	Fetch a single destination
`get_destinations`	List destinations linked to a container
`get_environment`	Fetch a single environment
`get_environments`	List environments configured for a container
`get_folder`	Fetch a single folder
`get_folder_entities`	Return tags / triggers / variables that live inside a folder
`get_folders`	List folders in a workspace
`get_gtag_config`	Fetch a single Google Tag config
`get_gtag_configs`	List Google Tag (gtag.js) configurations in a workspace
`get_latest_version_header`	Fetch the most recent version header
`get_live_version`	Fetch the version currently published to live
`get_tag`	Fetch a single tag
`get_tags`	List all tags in a workspace
`get_template`	Fetch a single custom template
`get_templates`	List custom templates in a workspace
`get_transformation`	Fetch a single transformation
`get_transformations`	List server-side transformations in a workspace
`get_trigger`	Fetch a single trigger
`get_triggers`	List all triggers in a workspace
`get_variable`	Fetch a single variable
`get_variables`	List user-defined variables in a workspace
`get_version`	Fetch a single container version including all entities at that point in time
`get_version_headers`	List lightweight version headers (id, name, entity counts) without full entity payloads
`get_workspace`	Fetch a single workspace
`get_workspace_status`	Show pending changes in a workspace and any merge conflicts vs the latest container version
`get_workspaces`	List workspaces (staging areas) in a container
`get_zone`	Fetch a single zone
`get_zones`	List zones in a workspace
`lookup_container`	Look up a container by its public id (e.g. GTM-XXXXXX)

Actions That Make Changes (24)

Show all 24 write and destructive actions

Action	Description
`create_folder`	Create a folder for organizing workspace entities
`create_tag`	Create a tag in a workspace
`create_trigger`	Create a trigger in a workspace
`create_variable`	Create a variable
`create_workspace`	Create a new workspace (staging area)
`delete_folder`	Delete a folder from a workspace
`delete_tag`	Delete a tag from a workspace
`delete_trigger`	Delete a trigger from a workspace
`delete_variable`	Delete a user-defined variable from a workspace
`delete_workspace`	Delete a workspace
`disable_built_in_variable`	Disable one or more built-in variables in a workspace
`enable_built_in_variable`	Enable one or more built-in variables in the workspace by passing their type names as a comma-separated query value or repeated 'type' params
`move_entities_to_folder`	Move tags / triggers / variables into a folder
`quick_preview_workspace`	Generate a debug-mode preview of a workspace without saving it as a version
`resolve_conflict`	Resolve a merge conflict surfaced by sync_workspace by picking which side wins for a given entity
`revert_folder`	Discard a folder's uncommitted workspace changes
`revert_tag`	Discard a tag's uncommitted workspace changes, reverting it to the live container state
`revert_trigger`	Discard a trigger's uncommitted workspace changes
`revert_variable`	Discard a variable's uncommitted workspace changes
`sync_workspace`	Pull the latest container changes into a workspace, surfacing conflicts that need manual resolution
`update_folder`	Update a folder
`update_tag`	Update a tag
`update_trigger`	Update a trigger
`update_variable`	Update a variable

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Pricing

The Google Tag Manager MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Claude skills for measurement and analytics — ready-made skills that run on your connected data

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.

View All MCP Servers →

Resources

Support

Documentation: insightfulpipe.com/docs
All MCP Servers: insightfulpipe.com/mcp-servers
Email: [email protected]

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Source: README.md at commit aa93752

Tools

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Version history

v1.0.0LatestOct 21, 2026

Score

85% of the applicable checks met

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