Microsoft Ads MCP by InsightfulPipe

com.insightfulpipePublished by insightfulpipe.comv1.0.0Updated Oct 27, 2026

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

The publisher's own server: Microsoft Learn MCP

VerifiedStreamable HTTPWeb executableData & AnalyticsBusiness & Commerce

Overview

AI-generated overview

Hosted Microsoft Advertising (Bing Ads) server that lets an assistant read campaign data, pull performance reports and make campaign changes.

What you can do
  • Read campaigns, ad groups, ads, keywords, audiences, budgets, bid strategies, extensions, labels, conversion goals and UET tags
  • Submit and poll performance reports by account, campaign, ad group, ad, keyword, search query, audience, age and gender, geography, goals and funnels, and user location
  • Create and update campaigns, ad groups, ads, keywords, targeting criteria, budgets, audiences, experiments and conversion tracking
  • Manage negative keywords and shared lists, negative sites, labels, ad extension associations and account properties
  • Apply offline conversions and adjustments, and edit hotel group and product partition nodes
When to use it
Useful for search marketers, B2B teams and agencies who want to query Microsoft Advertising performance in natural language, generate reports, or let an agent adjust campaigns and budgets without opening the ads UI.
Requirements
A remote streamable HTTP endpoint; no local package. An InsightfulPipe account signed in through OAuth 2.0, plus access to the Microsoft Advertising accounts to be connected. A paid InsightfulPipe plan (7-day trial) is described. Client support for custom remote connectors varies, e.g. ChatGPT needs developer mode.
Before you install
57 of the 92 actions change data, including deletes, budget and bid strategy updates, negative site replacement and account property changes; destructive actions are off by default and can be enabled per account. Prefer a read-only connection unless writes are needed. Uploading videos requires direct-download URLs. Campaign data passes through a third-party hosted service, and use requires a paid subscription.

Installation

In SourceWeft

  1. Open Microsoft Ads MCP by InsightfulPipe in the dashboard and add it to a workspace.
  2. Connect the required credentials. They are stored privately and never shown on public pages.
  3. Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.insightfulpipe%2Fmicrosoft-ads/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "microsoft-ads-by-insightfulpipe": {
      "type": "http",
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

README

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

[Explore All MCP Servers]

[Microsoft Ads MCP Server]

MCP Server URL

https://microsoft-ads.insightfulmcp.com/

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

  • Query Bing Ads performance using natural language
  • Analyze keyword and audience performance
  • Generate detailed performance reports
  • Track ROAS across Microsoft Search Network
  • Get AI recommendations for campaign optimization

Installation

Claude

  1. Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
  2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
  3. Paste the URL and click Add
  4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http microsoft-ads https://microsoft-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "microsoft-ads": {      "url": "https://microsoft-ads.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions
ActionDescription
get_ad_extension_associationsGet ad extension associations for specific entities
get_ad_extensionsGet ad extensions for an account by type
get_ad_group_criterionsGet targeting criteria for an ad group
get_ad_groupsGet ad groups for a campaign
get_adsGet ads for an ad group
get_asset_groupsGet asset groups for a Performance Max campaign
get_audiencesGet audience lists for an account
get_bid_strategiesGet portfolio bid strategies for an account
get_budgetsGet shared budgets for an account
get_campaign_criterionsGet targeting criteria for a campaign
get_campaignsGet campaigns for an account
get_conversion_goalsGet conversion goals for an account
get_experimentsGet campaign experiments for an account
get_keywordsGet keywords for an ad group
get_label_associationsGet label associations for specific entities
get_labelsGet labels for an account
get_negative_keywords_by_entity_idsGet negative keywords associated with campaigns or ad groups
get_shared_entitiesGet shared negative keyword lists for an account
get_shared_entity_associationsGet associations between shared entities and campaigns
get_shared_list_itemsGet items (negative keywords) in a shared list
get_uet_tagsGet Universal Event Tracking tags for an account
get_videosGet videos from the account's video library with their processing status, by id or all active ones
poll_report_statusPoll for report generation status and fetch data when ready
search_accountsSearch for advertising accounts the user has access to
submit_account_performance_reportSubmit an account performance report request
submit_ad_group_performance_reportSubmit an ad group performance report request
submit_ad_performance_reportSubmit an ad performance report request
submit_age_gender_audience_reportSubmit an age and gender audience report request
submit_audience_performance_reportSubmit an audience performance report request
submit_campaign_performance_reportSubmit a campaign performance report request
submit_geographic_performance_reportSubmit a geographic performance report request
submit_goals_and_funnels_reportSubmit a goals and funnels report request
submit_keyword_performance_reportSubmit a keyword performance report request
submit_search_query_performance_reportSubmit a search query performance report request
submit_user_location_performance_reportSubmit a user location performance report request

Actions That Make Changes (57)

Show all 57 write and destructive actions
ActionDescription
add_ad_extensionsCreate ad extensions in an account
add_ad_group_criterionsAdd targeting criteria to ad groups (location, device, demographics, audience, etc.)
add_ad_groupsCreate new ad groups in a campaign
add_adsCreate new ads in an ad group
add_asset_groupsCreate asset groups for Performance Max campaigns
add_audience_groupsCreate audience groups for targeting
add_audiencesCreate audience lists (remarketing, customer match, etc.)
add_bid_strategiesCreate portfolio bid strategies
add_budgetsCreate new shared budgets in an account
add_campaign_conversion_goalsAssociate conversion goals with campaigns
add_campaign_criterionsAdd targeting criteria to campaigns (location, device, demographics, etc.)
add_campaignsCreate new campaigns in an account
add_conversion_goalsCreate conversion goals for tracking
add_conversion_value_rulesCreate conversion value rules for adjusting conversion values
add_data_exclusionsCreate data exclusions to exclude time periods from bid strategy learning
add_experimentsCreate campaign experiments for A/B testing
add_keywordsCreate new keywords in an ad group
add_labelsCreate new labels in an account
add_list_items_to_shared_listAdd negative keywords to an existing shared list
add_negative_keywords_to_entitiesAdd negative keywords to campaigns or ad groups
add_seasonality_adjustmentsCreate seasonality adjustments to inform bid strategies of expected conversion rate changes
add_shared_entityCreate a shared negative keyword list
add_uet_tagsCreate Universal Event Tracking tags for conversion tracking
add_videosUpload videos to the account's video library from direct-download URLs; returns their VideoIds
apply_customer_list_itemsAdd or remove items from a customer list audience
apply_hotel_group_actionsApply add/update/delete actions to hotel group nodes
apply_offline_conversion_adjustmentsAdjust previously submitted offline conversions
apply_offline_conversionsSubmit offline conversion data
apply_product_partition_actionsApply add/update/delete actions to product partition nodes in a Shopping campaign
delete_keywordsDelete keywords from an ad group
delete_list_items_from_shared_listRemove individual negative keywords, by list item id, from a shared list without touching the list or its associations
delete_negative_keywords_from_entitiesRemove specific negative keywords, by id, from campaigns or ad groups
set_account_propertiesSet account-level properties (auto-tagging, tracking templates, etc.)
set_ad_extension_associationsAssociate ad extensions with campaigns or ad groups
set_label_associationsAssociate labels with campaigns, ad groups, ads, or keywords
set_negative_sites_to_ad_groupsSet negative site URLs for ad groups (replaces existing)
set_negative_sites_to_campaignsSet negative site URLs for campaigns (replaces existing)
set_shared_entity_associationsAssociate shared negative keyword lists with campaigns
update_ad_extensionsUpdate existing ad extensions
update_ad_group_criterionsUpdate targeting criteria on ad groups
update_ad_groupsUpdate existing ad groups
update_adsUpdate existing ads
update_asset_groupsUpdate existing asset groups
update_audience_groupsUpdate existing audience groups
update_audiencesUpdate existing audience lists
update_bid_strategiesUpdate existing portfolio bid strategies
update_budgetsUpdate existing shared budgets
update_campaign_criterionsUpdate targeting criteria on campaigns
update_campaignsUpdate existing campaigns
update_conversion_goalsUpdate existing conversion goals
update_conversion_value_rulesUpdate existing conversion value rules
update_data_exclusionsUpdate existing data exclusions
update_experimentsUpdate existing experiments
update_keywordsUpdate existing keywords
update_labelsUpdate existing labels
update_seasonality_adjustmentsUpdate existing seasonality adjustments
update_uet_tagsUpdate existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my Microsoft Ads campaigns performing this month?"

Keyword Analysis

"What are my top converting keywords on Bing?"

Generate Reports

"Generate a keyword performance report for the last 30 days"

Audience Performance

"Show me performance by age and gender demographics"

Geographic Analysis

"Which locations have the best ROAS?"

Supported Metrics

MetricDescription
ImpressionsTotal ad impressions
ClicksTotal ad clicks
CTRClick-through rate
CPCCost per click
ConversionsTracked conversions
ROASReturn on ad spend
Quality ScoreKeyword quality rating
Impression ShareShare of available impressions

Why Microsoft Ads MCP?

For Search Marketers

  • Bing insights - Often overlooked search channel
  • Lower CPCs - Typically cheaper than Google
  • Comprehensive reports - 10+ report types available

For B2B Marketers

  • LinkedIn targeting - Professional audience data
  • Decision makers - Job title and company targeting
  • Enterprise reach - Windows and Office users

For Agencies

  • Multi-account management - Handle client portfolios
  • Automated reporting - Generate any report type
  • Cross-platform comparison - Bing vs Google insights

Security & Privacy

  • Official Microsoft Advertising API - Direct integration with Microsoft's API
  • OAuth 2.0 - Secure Microsoft authentication

Pricing

The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Search Advertising MCP Servers

B2B & Analytics MCP Servers

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

Source: README.md at commit 1d7c0a6

Tools

0
This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

1
  1. v1.0.0LatestOct 21, 2026

Score

85% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.

  • Reached in the last 30 daysRequired25 pts
  • Auth declaredRequired10 pts
  • Tools listed15 pts

    Answer tools/list without a credential, or ship a package that starts in a sandbox without one.

  • DescriptionRequired15 pts
  • Logo10 pts
  • Documentation15 pts
  • License10 pts

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