Variafy

com.variafyPublished by variafy.comOfficial publisherv1.0.2Updated Oct 31, 2026

Ad results, CRM revenue and account alerts for AI assistants. Meta changes are previewed first.

VerifiedStreamable HTTPWeb executableData & Analytics Business & Commerce

Server details

Identifier: com.variafy/variafy
Transport: Streamable HTTP
Runtime: Web executable
Trust: Verified
Published: Oct 13, 2026

Security note

MCP servers receive tool arguments from a conversation and may perform external actions. Review what a server can do before you enable it, and give it only the access it needs.

The registry verified that this server's namespace belongs to variafy.com, which also runs its endpoint. That identifies the publisher; it does not make the server's tools safe.

SourceWeft's checks cover whether the listing is complete and the endpoint answered; they do not review the server's code or what its tools do.

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Overview

AI-generated overview

Variafy connects an AI assistant to ad results, CRM payments and account alerts, with previewed Meta Ads changes and read-only access to other ad platforms.

What you can do: Read ad performance across Meta Ads, Google Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics 4 and Search Console
Preview Meta ad changes such as pauses, budgets and new campaigns, showing the spend effect before anything is applied
Match payments from Pipedrive, a Google Sheet or an uploaded file to the ads that brought them
Check connected Meta accounts every 15 minutes for account, delivery and spend problems and surface alerts
Start with a start_here call that lists connected ad accounts and the current plan
When to use it: Useful for marketers, agencies and account managers who want an assistant to review ad spend, explain cost-per-result changes, prepare client reports or draft Meta campaign changes with a confirmation step.
Requirements: Remote MCP endpoint at variafy.com/mcp over streamable HTTP; OAuth sign-in with a Variafy account, or a bearer token issued in the Variafy console for clients configured by header. Access is an invitation-only free beta, and Meta access may also need a tester invitation accepted in the Facebook account.

Before you install

Meta ad changes can alter budgets and pause or launch campaigns; they are applied only after confirmation, so review each preview. The connector reads ad, analytics and payment data from connected third-party accounts, and payments may come from uploaded files or a Google Sheet. A bearer token grants access to the workspace and should be kept private.

Installation

In SourceWeft

Open Variafy in the dashboard and add it to a workspace.
Connect the required credentials. They are stored privately and never shown on public pages.
Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/com.variafy%2Fvariafy/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config. The client completes OAuth sign-in on first connect.

{
  "mcpServers": {
    "variafy": {
      "type": "http",
      "url": "https://www.variafy.com/mcp"
    }
  }
}

README

Variafy plugin

Variafy connects AI assistants to ad results, CRM payments and account alerts through MCP. It reads Meta Ads, Google Ads, Microsoft Advertising, LinkedIn Ads, Google Analytics 4 and Search Console. Meta ad changes (pauses, budgets, new campaigns and ads) come back as a preview with the effect on spend first and are applied only after you confirm them; the other platforms are read-only. Payments from Pipedrive, a Google Sheet or an uploaded file are matched to the ads that brought them, and connected Meta accounts are checked every 15 minutes for account, delivery and spend problems.

This repository packages the Variafy connector as a plugin for Claude Code, Codex, Cursor and Gemini CLI.

The plugin brings two things:

The Variafy connector (https://www.variafy.com/mcp). You sign in with your Variafy account the first time it is used.
The variafy-ads skill: how to work with Variafy, and seven Meta ads workflows — morning check, wasted spend, why cost per result rose, launching a campaign, refreshing creatives, a client report and a tracking check.

Access

Variafy is a free beta by invitation: $0, 3 connections per platform and 300 counted changes per UTC calendar month per workspace. Join the waiting list at variafy.com/waitlist. While Meta app review is in progress, Meta access also needs a tester invitation that you accept in your Facebook account. Variafy is independent and not affiliated with Meta.

Claude Code

Then run /mcp, choose variafy and sign in.

Codex

Then type /plugins, open Variafy and choose Install plugin. Codex asks you to sign in to Variafy.

Cursor

Issue a token in the Variafy console under Assistant connection and add it to ~/.cursor/mcp.json:

json

{ "mcpServers": { "variafy": { "url": "https://www.variafy.com/mcp", "headers": { "Authorization": "Bearer sk_live_YOUR_TOKEN" } } } }

{ "mcpServers": { "variafy": { "url": "https://www.variafy.com/mcp", "headers": { "Authorization": "Bearer sk_live_YOUR_TOKEN" } } } }

Gemini CLI

Then run /mcp auth variafy and sign in. The extension adds the connector and the variafy-ads skill with the same seven workflows.

Other assistants

Claude, ChatGPT, Claude Code, Cursor, Grok and Mistral Vibe connect to the same address. Gemini custom apps are available only to some accounts and regions, and we have not tested that connection ourselves. Steps for each: variafy.com/help.

Check that it works

Ask the assistant: "Call start_here and show my ad accounts." It answers with the connected ad accounts and your plan.

Tools

This server asks you to sign in, so SourceWeft could not read its tools without an account and has not indexed them. What a connected account sees can depend on that account and its permissions.

Version history

v1.0.2LatestOct 31, 2026
v1.0.1Oct 15, 2026
v1.0.0Oct 13, 2026

Score

85% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.

Reached in the last 30 daysRequired25 pts
Auth declaredRequired10 pts
Tools listed15 pts
Answer tools/list without a credential, or ship a package that starts in a sandbox without one.
DescriptionRequired15 pts
Logo10 pts
Documentation15 pts
License10 pts