Visibly AI — SEO MCP Server

io.github.AntonioBlagoPublished by GitHub account AntonioBlagov0.1.0Updated Oct 26, 2026

Remote SEO/GEO MCP: Search Console, keyword research, backlinks, competitor & on-page audits.

Overview

AI-generated overview

Remote SEO/GEO MCP server that gives an assistant keyword classification, SEO checklists and guidance, URL audits, and, with a key, Search Console and…

What you can do
  • Classify keywords by intent, funnel stage, brand type and topic
  • Get SEO checklists by site type and best-practice guidance by topic, plus official Google Search guidelines
  • Analyze a URL for SEO-friendliness and list available countries/locations for SEO data queries
  • Retrieve step-by-step SEO workflow skills from the server's catalog
  • With an API key, query Search Console and analytics, keyword research, backlinks, competitors and on-page audits
When to use it
Useful for SEO freelancers, agencies and site owners who want an assistant to work from real ranking data and established SEO methodology instead of guessing, from keyword planning through client-facing audits and reports.
Requirements
Remote streamable HTTP endpoint at mcp.visibly-ai.com; no local runtime. The free knowledge tools work without an account. Data tools need a Visibly AI API key sent as an Authorization bearer header, and live Search Console/analytics data additionally needs a Google account connected via OAuth inside Visibly.
Before you install
The Authorization bearer key is a secret and should not be committed to repositories. With a key, Search Console and analytics data is routed through the Visibly AI backend hosted in the EU, so client data leaves your machine. Data tools may consume credits, and the README notes three explicit opt-ins before GSC rows can flow. Without a key, only free knowledge tools respond.

Installation

In SourceWeft

  1. Open Visibly AI — SEO MCP Server in the dashboard and add it to a workspace.
  2. Connect Authorization token credentials. They are stored privately and never shown on public pages.
  3. Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/io.github.AntonioBlago%2Fvisibly-ai/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config.

{
  "mcpServers": {
    "visibly-ai-seo": {
      "type": "http",
      "url": "https://mcp.visibly-ai.com/mcp",
      "headers": {
        "Authorization": "Bearer <YOUR_TOKEN>"
      }
    }
  }
}

README

Claude Code — SEO Agency & Freelancer Starter

A batteries-included Claude Code blueprint for SEO freelancers and agencies. Wire up the Visibly AI MCP, get ready-made slash commands for the full client workflow — Status-Quo → Potential Analysis → Offer → CI-compliant PDF — and a smart hook that nudges Claude toward real SEO data instead of guessing.

Built and battle-tested by Antonio Blago — SEO Freelancer & creator of the Neuro-SEO System®.

Quickstart • What's inside • Workflows • CTR Model • Customise • Get a free key • Book a call


Why this exists

SEO consulting is the same five jobs over and over: pull the real ranking data, map it against the client's keyword set, quantify the opportunity, turn that into an offer, and ship a presentable PDF. Claude Code can do all of it — if you give it the data sources, the methodology, and the guardrails.

This repo packages exactly that — and it runs without any API key. Install it and the bundled .mcp.json connects to the Visibly AI MCP keyless, giving you the free knowledge tools (keyword classification, SEO checklists, Google guidelines, URL-structure analysis) plus the full local methodology; bring your own Search Console export and the entire Status-Quo → Potential → Offer → PDF chain runs offline. Add a Visibly AI key when you want the data engine on tap — live GSC/GA at 0 credits, keywords, backlinks, competitors and on-page audits through one MCP. Free by default, pro when you need it.

✨ What's inside

PieceWhat it does
.mcp.jsonPre-wired Visibly AI MCP connection — keyless by default (free knowledge tools); add a key to unlock live GSC, keywords, backlinks, competitors, on-page audits, crawling.
/visibly-seo-status-quoMaps a client's live organic visibility: GSC × target keywords, classification, quick wins.
/visibly-seo-potentialPotential analysis: empirical CTR model → realistic 12-month targets → traffic, lead & ROI math.
/visibly-seo-offerDrafts a tailored, phased SEO consulting offer from your analysis + client context.
/visibly-seo-pdf-buildTurns any analysis script into a clean, brand-compliant PDF.
SEO hookA UserPromptSubmit hook that detects SEO intent and steers Claude to Visibly AI MCP tools instead of generic scraping.
CLAUDE.mdA project-instruction template encoding the whole workflow + folder conventions.
docs/The methodology written out: workflows, the CTR model, and best practices.

🚀 Quickstart

There are two ways to use this — pick one.

Option A — Install as a plugin (fastest)

/plugin marketplace add AntonioBlago/claude-code-seo-starter/plugin install seo-starter@antonioblago

You get the /visibly-seo-status-quo, /visibly-seo-potential, /visibly-seo-offer, /visibly-seo-pdf-build commands, the auto-invoked SEO skills, the SEO-intent hook, and the keyless Visibly AI MCP — wired in. No key needed to start — approve the MCP server and you have the free knowledge tools plus the full local workflow.

Want the full data engine (live GSC, keywords, backlinks, on-page)? Add a Visibly AI key — grab one at visibly-ai.com (~30s, no card), then connect it once (resolves at write time, stays out of git):

bash
claude mcp add --transport http visiblyai https://mcp.visibly-ai.com/mcp --header "Authorization: Bearer lc_xxxxxxxxxxxxxxxx"

Restart with /reload-plugins if needed. See docs/setup.md for the pro tier, Google-OAuth (0 credits) and optional DataForSEO wiring.

Option B — Clone the template

Use the full repo (docs, PDF template, setup script) as a project scaffold.

1. Prerequisites

  • Claude Code installed with the native installer: curl -fsSL https://claude.ai/install.sh | bash (macOS, Linux, WSL) or irm https://claude.ai/install.ps1 | iex (Windows PowerShell). New to Claude Code? Start with claude-homebase: /homebase sets up your global CLAUDE.md and project structure, then pick the SEO path to land here.
  • (Optional) a Visibly AI account for the pro tier — sign up free. Not required: the starter runs keyless.
  • Python 3.11+ (only needed for the PDF / data-crunching helpers)

2. Get the blueprint

bash
# Use it as a GitHub template, or just clone:git clone https://github.com/AntonioBlago/claude-code-seo-starter.gitcd claude-code-seo-starter

3. (Optional) add your Visibly AI key

Skip this for the free tier — the keyless .mcp.json already works. To unlock the full data engine, create a free account at visibly-ai.com, copy your lc_... key, and connect it once (resolves at write time, stays out of git):

bash
claude mcp add --transport http visiblyai https://mcp.visibly-ai.com/mcp --header "Authorization: Bearer lc_xxxxxxxxxxxxxxxx"

Full tier breakdown, Google-OAuth (live GSC/GA at 0 credits) and optional DataForSEO wiring: docs/setup.md.

4. Launch

bash
claude

On first run, Claude Code will ask you to approve the Visibly AI MCP server. Approve it, then try:

/visibly-seo-status-quo example.com

That's it. On the free tier, feed a GSC export to the Python templates; with a key, data is pulled live. Either way you're running the full SEO workflow.

🔁 The workflows

Each slash command corresponds to one phase of a real client engagement. They chain:

/visibly-seo-status-quo <domain>   →   /visibly-seo-potential <domain>   →   /visibly-seo-offer <domain>   →   /visibly-seo-pdf-build <script.py>   (where do we           (what's the upside,        (what should the          (hand the client a    rank today?)           in clicks & €?)            client buy?)              polished PDF)

Full methodology is documented in docs/workflows.md.

📈 The CTR model

The potential analysis is only as good as its click-through-rate curve. This repo ships the Keyword Study 2026 — CTR by position from first-party Google Search Console data (1.3M keywords, 94 domains) — instead of the inflated textbook numbers most templates still use.

The differentiator: the curve is intent-aware. A navigational keyword at position 1 earns ~8.9% CTR; an informational one ~3.2%. Forecasting with one blended number quietly mis-states the upside. See docs/ctr-model.md for the full intent-by-position table and the Python to apply it. Honest inputs → defensible forecasts → offers that survive scrutiny.

🔍 Transparency — what runs where

No surprises about data flow:

  • Keyless (default): .mcp.json connects to mcp.visibly-ai.com without an account. Only the free knowledge tools respond (checklists, guidance, Google guidelines, keyword classification, URL-structure checks) — no client data involved.
  • With a key: the data tools (query_search_console, query_analytics, keywords, backlinks, on-page) route through the Visibly AI backend, hosted on Railway in the EU. Your GSC/GA data passes through that backend to reach Claude — that's the product, not a side effect. And it takes three explicit opt-ins before a single GSC row can flow: create a Visibly account, add your API key, and connect your Google account via OAuth inside Visibly. Without the Google consent, query_search_console has no property to read. Not acceptable for a client? Don't add the key: feed a GSC export to the local Python templates instead — the full workflow still runs.
  • Permissions: .claude/settings.json auto-allows only metadata and the free knowledge tools. Every tool that reads client data (GSC, GA, keywords, backlinks, on-page, crawling) sits in ask — Claude prompts before using it.
  • The hook (.claude/hooks/seo-check.sh) runs locally, sends nothing anywhere, and only injects a reminder to use real data instead of guessing when your prompt looks SEO-related. Don't want the nudge? Delete the hook.

🎨 Customise it

Everything is plain Markdown and shell — fork and adapt:

  • Branding — edit CLAUDE.md and templates/pdf_example.py with your colours, fonts, contact block.
  • Data source — keyless by default; add a Visibly key for the full engine, or wire your own (GSC export → Python templates, DataForSEO, GA4, Ahrefs…) in .mcp.json. See docs/setup.md. Free walkthrough for building your own GSC access from scratch: Indexing Checker für die Google Search Console (German).
  • Workflows — the .claude/commands/*.md files are the workflows. Rewrite them in your own words.
  • Guardrails — extend .claude/hooks/seo-check.sh with your own keyword triggers.

See docs/setup.md for a deeper walkthrough and docs/best-practices.md for the hard-won lessons.

📂 Repo layout

claude-code-seo-starter/├── .claude-plugin/           # makes this repo an installable plugin + marketplace│   ├── plugin.json           # plugin manifest│   └── marketplace.json      # marketplace catalog (one repo = both)├── .mcp.json                 # Visibly AI MCP connection — keyless (free tools); add key for pro├── server.json               # MCP-registry manifest (publish via mcp-publisher)├── .env.example              # copy → .env — optional key + separate data sources├── CLAUDE.md                 # project instructions Claude reads on every run├── .claude/│   ├── commands/             # /visibly-seo-status-quo /visibly-seo-potential /visibly-seo-offer /visibly-seo-pdf-build│   ├── skills/               # auto-invoked SEO skills (status-quo, potential, offer, pdf)│   ├── hooks/                # seo-check.sh + hooks.json — SEO-intent nudge│   └── settings.json         # hook registration + permissions (free tools allowed, data tools ask)├── docs/│   ├── setup.md              # detailed setup│   ├── workflows.md          # the 4-phase methodology│   ├── ctr-model.md          # empirical CTR curve│   ├── folder-structure.md   # client knowledge base + CI base conventions│   ├── best-practices.md     # lessons learned│   └── promote.md            # discoverability checklist (registry, awesome lists)├── templates/│   ├── ci/                       # CI base — brand.py (constants) + CI.md (reference)│   ├── client-template/          # copy → clients/<domain>/ (CLAUDE.md + _knowledge/)│   ├── status-quo-template.md    # fill-in status-quo skeleton (classification, quick wins)│   ├── potential-template.md     # fill-in potential skeleton (deltas, clusters, ROI scenarios)│   ├── offer-template.md         # fill-in offer skeleton (phases, pricing, ROI, terms, CTA)│   └── pdf_example.py            # minimal CI-PDF starter (fpdf2)└── scripts/    └── check-setup.sh        # verify your env is wired correctly

Related repos

RepoWhat it adds
claude-homebaseHow to set up Claude Code from scratch: /homebase interviews your role and builds CLAUDE.md, folders, skills and learnings
claude-context-guardWarns when the context gets expensive and carries a handoff briefing across /clear
delegate-auditLints Claude Code skills and LLM pipelines against the DELEGATE-52 hygiene rules
visiblyai-mcp-serverThe Visibly AI MCP server behind this starter
peec-ai-skillsSkills for brand visibility in ChatGPT, Perplexity and Google AI Overviews

More on the method: best Claude Code skills for developers.

🤝 Contributing

PRs welcome — see CONTRIBUTING.md. Found this useful? A ⭐ helps others find it.

📜 License

MIT — see LICENSE. Use it commercially, fork it, ship it for your own clients.

💬 Want help setting it up?

If you'd rather have this dialled in to your agency's workflow — or want to talk SEO, Claude Code, or vibe coding — book a consultation.


Created by Antonio Blago — SEO Freelancer & Neuro-SEO System®
📅 Book a consultation
If this saves you an afternoon per client, it did its job.

Source: README.md at commit 82bb028

Tools

7

classify_keywords_simple

Classify keywords locally by intent, funnel stage, brand type, and topic. Free and available without an API key.

Parameterskeywordsrequiredbrand_namecompetitorsbrand_variationsproduct_keywords

seo_checklist

Get an SEO checklist. Types: general, blog, ecommerce, discover, backlink, all. Available in English and German. Free - no API key required.

Parameterslanguagechecklist_type

seo_guidance

Get SEO best practices on a topic. Topics: title_tags, meta_descriptions, heading_structure, internal_linking, core_web_vitals, eeat, keyword_research, schema_markup, image_optimization, local_seo. Use topic='list' for all. Free - no API key required.

Parameterstopicrequired

analyze_url_structure

Analyze a URL for SEO-friendliness. Checks length, structure, and common issues. Free - no API key required.

Parametersurlrequired

list_locations

List available countries/locations for SEO data queries. Free - no API key required.

Takes no parameters.

get_skill

Get an SEO workflow skill with step-by-step methodology, triggers, credits, and quality gates from the current seo_skills catalog. Use name='content-nss-optimize' to write with your own model and improve an article toward measured NSS 70/80 using free Visibly scoring, then save it and show the editor link. Use name='list' for all available skills. Free - no API key required.

Parametersnamerequired

get_google_guidelines

Get official Google Search developer guidelines by category. Free.

Parameterscategory

Version history

1
  1. v0.1.0LatestSep 16, 2026

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