Nevent MCP

Query event marketing analytics. Supports dimensions, metrics, time ranges, and filters across campaigns, purchases, fans (user_tenants), and more. MANDATORY RULES: (1) ALWAYS call nevent_analytics_table_schema BEFORE querying to discover exact field names. NEVER guess field names. (2) For BOOLEAN fields, use operator "eq" (or "neq") with the boolean value true or false; "is_true"/"is_false" are segmentation operators and analytics rejects them. (3) For enum fields (state, status), check the field description for valid values. Common values: purchases.state = SUCCEEDED|COMPLETE|PENDING|FAILED; campaigns.status = EXECUTED|DRAFT|PAUSED|STOPPED.

Discover available analytics tables and their summary metadata. Call this before nevent_analytics_query, then use nevent_analytics_table_schema to learn valid field names for a selected table.

Takes no parameters.

Get the full column schema for a specific analytics table including column names, types, and descriptions.

Get distinct values available for a field in an analytics table. Useful for building valid filter values before querying.

Generate the monthly campaign report of the current brand for a calendar month (year + month). Executes 13 parallel queries in one call: marketing campaign metrics for that month and the previous one, ROI and attribution, revenue, variable costs, 24-month purchase history, transactional campaigns, segments and industry benchmarks. For a single campaign use nevent_get_campaign_insights.

List all available audience segmentation criteria including their IDs, operators, and value types.

Takes no parameters.

Preview estimated audience size for a segment definition without saving it. Returns fan count and sample contacts. SEMANTICS: criteria in the same stanza are OR-combined — a fan matches the stanza if ANY criterion matches. Stanzas are AND-combined — a fan must match EVERY stanza. To require A AND B, put them in separate stanzas; to accept A OR B, put both in the same stanza. MANDATORY RULES: (1) ENTITY operators (is/is_not) accept a single string OR an array of strings (e.g. value: "EVENT_ID" or value: ["EVENT_1","EVENT_2"]). (2) Do NOT include modifiers unless specifically asked for frequency or recency filtering. If included, time_range.value MUST be > 0. KNOWN LIMITATION: Do NOT combine attendance criteria (attended_event, ticket_type) with spending criteria (total_spent, ticket_spent, cashless_recharge_amount) in the SAME stanza. Put them in SEPARATE stanzas. Example — attended EVENT_ID AND spent >= 200, because a fan must match EVERY stanza: { stanzas: [{ criteria: [{ criterion_id: "attended_event", operator: "is", value: "EVENT_ID" }] }, { criteria: [{ criterion_id: "total_spent", operator: "gte", value: 200 }] }] }.

Execute a segment definition and retrieve matching contacts with pagination. SEMANTICS: criteria in the same stanza are OR-combined — a fan matches the stanza if ANY criterion matches. Stanzas are AND-combined — a fan must match EVERY stanza. To require A AND B, put them in separate stanzas; to accept A OR B, put both in the same stanza.

Autocomplete values for a segmentation criterion. Useful for discovering valid values when building segment definitions.

Get guidance when you are unsure which tool to call or how to handle an error. Returns structured markdown for the requested topic. Call with topic="workflows" for common patterns, topic="errors" for error code meanings, topic="tenants" for multi-tenant guidance, or topic=<category> like "paid_media" / "analytics" / "segments". Omit topic to get an index of all available topics.

List all Nevent tenants (clients) accessible to the authenticated user. Returns tenant IDs and names for use with nevent_switch_tenant. SUPERADMIN: returns all tenants in the platform. OWNER/ADMIN: returns only your tenant hierarchy subtree (up to 3 levels).

Takes no parameters.

Switch the active tenant for this session. All subsequent queries (analytics, segments, campaigns, paid media) will use the specified tenant's data. SUPERADMIN: this mutates your user record in the database — the switch PERSISTS. Always call nevent_reset_tenant when cross-tenant work is done to avoid leaving your account pointing at another tenant. OWNER/ADMIN/STAFF: session-scoped only; you can only switch to tenants in your hierarchy subtree (max 3 levels deep). Use nevent_list_tenants to discover available tenant IDs.

Restore the original tenant context set at session start. ALWAYS call this after cross-tenant queries (nevent_switch_tenant) to avoid leaving your SUPERADMIN account pointing to another tenant. For SUPERADMIN users, tenant switches PERSIST in the user record in the database — this tool reverses that. For OWNER/ADMIN/STAFF users, this resets to the session's home tenant. No parameters needed.

Takes no parameters.

Call this FIRST when you need to build or target an audience. Returns all saved segments for the active tenant: id, name, estimated contact count, and last-execution date. Use the returned segment ids to call nevent_get_segment (for the filter definition), nevent_segment_preview (to verify the audience), or nevent_create_campaign (to send a campaign to that segment).

Takes no parameters.

Retrieve the complete filter definition of a specific segment (criteria stanzas, operators, values) along with its estimated contact count and metadata. Call this after nevent_list_segments when you need to inspect, clone, or explain a segment's logic. Next step: nevent_segment_preview to count the audience, or nevent_update_segment to modify the definition.

Create and persist a new audience segment from a filter definition. SEMANTICS: criteria in the same stanza are OR-combined — a fan matches the stanza if ANY criterion matches. Stanzas are AND-combined — a fan must match EVERY stanza. To require A AND B, put them in separate stanzas; to accept A OR B, put both in the same stanza. PREREQUISITE: call nevent_segmentation_criteria first to discover valid criterion_ids and operators. MANDATORY RULES: (1) ENTITY operators (is/is_not) accept a single string OR an array of strings — e.g. value: "EVENT_ID" or value: ["E1","E2"]. (2) Omit modifiers unless the user explicitly requests frequency/recency filtering; if included, time_range.value MUST be > 0. (3) Criteria fields: only criterion_id, operator, value — omit id, timeframe, type. (4) KNOWN LIMITATION: do NOT mix attendance criteria (attended_event, ticket_type) with spending criteria (total_spent, ticket_spent, cashless_recharge_amount) in the same stanza — put them in separate stanzas. Separate stanzas are AND-combined, so a fan must match both. After creation, call nevent_segment_preview to count the audience, then nevent_create_campaign to send to this segment.

Modify an existing segment's name and/or filter definition. Call this after nevent_get_segment to inspect the current definition before changing it. At least one of name or definition must be provided. After update, call nevent_segment_preview to confirm the new audience count before scheduling a campaign.

Create a new campaign draft (email, SMS, WhatsApp, push, or multi-channel). PREREQUISITES: call nevent_list_segments to get the target segment_id, and nevent_list_templates to get the template_id. The campaign is always created in DRAFT status — no messages are sent. After creation, call nevent_schedule_campaign to schedule delivery. For EMAIL_ONLY (and email multi-channel): email_subject is required. For SMS_ONLY/WHATSAPP_ONLY/PUSH_ONLY and multi-channel involving those: message is required. Optional fields: from_name, preview_text, template_id, segment_ids, utm_source/medium/campaign/content/term/custom_params, reply_to (email address for reply routing — useful when replies should go to a different mailbox than the From address). Always confirm the segment audience count with the user before scheduling.

Schedule an existing DRAFT campaign for delivery at a specific ISO-8601 datetime. IMPORTANT: this is a DESTRUCTIVE action — the campaign will be queued for sending to real contacts. You MUST set confirmed=true in the call, which requires explicit user consent. Call nevent_get_campaign first to verify the draft content and recipient segment. scheduled_time must be in the future (ISO-8601, e.g. 2025-06-01T10:00:00Z). The campaign transitions from DRAFT to SCHEDULED status on success.

Estimate the credit cost and eligible audience of a campaign BEFORE sending it. Read-only pre-flight check against nev-api POST /campaigns/quote — it never debits credits and never sends. Call this after nevent_create_campaign and before nevent_schedule_campaign: scheduling a campaign the tenant cannot afford fails at send time with a 402. Returns cost (credits required), available (credits in the pool), missing (shortfall), recipientCount, affordable (boolean — the gate to check), blocked, unlimited, and an audience block with uniqueAudience, estimatedEligible per channel, eligibleAnyChannel and emailExclusions (no_email / invalid_email / opt_out / unknown). The audience block is null when the estimate could not be computed: any channel mix touching WhatsApp, more than 20 segments, or a data-api timeout — cost and recipientCount are still valid in that case. Use segment_ids from nevent_list_segments; omit them to quote the full addressable audience. Set transactional=true only for genuinely transactional sends (order confirmations, ticket delivery) — it estimates against the TRANSACTIONAL consent mode, which reaches recipients who opted out of marketing.

Get the delivery and engagement counters nev-api holds for one campaign: totalRecipients, totalSent, totalDelivered, totalBounces, totalComplaints, totalOpens, uniqueOpens, totalClicks, uniqueClicks, unsubscribes, the derived rates (openRate, clickRate, clickToOpenRate, bounceRate, unsubscribeRate) and the conversion counters (carts, purchases, revenue). This is the OPERATIONAL source of truth, read straight from nev-api — use it right after a send, and prefer it over nevent_campaign_report when the two disagree, because the report reads the analytics warehouse and lags behind by the data pipeline. Use nevent_campaign_report instead when you need to compare many campaigns, slice by dimension, or join against other analytics. Get campaign_id from nevent_list_campaigns. Follow up with nevent_list_campaign_recipients to see who is behind a number (for example which recipients bounced).

List the individual recipients of a campaign and what happened to each message. Use this to put names behind the aggregate numbers from nevent_get_campaign_metrics: who bounced, who clicked, who unsubscribed. Filter with status (SCHEDULED, DELIVERED, OPENED, CLICKED, BOUNCES, UNSUBSCRIBES), narrow to one audience with segment_id when the campaign targeted several segments, or find one person with search (matches name and email). Returns a paginated envelope — content (the recipient rows), page, size, totalElements, totalPages. Rows contain personal data: request the smallest page that answers the question, filter rather than paginate through everything, and do not dump full recipient lists into a summary.

Call this to discover existing campaigns before reporting on performance or scheduling new sends. Returns campaigns for the active tenant with status, channel, send date, and top-level engagement metrics (sent, open rate, click rate). Filter by status (DRAFT/SCHEDULED/SENT/FAILED), channel (EMAIL/SMS), or date range. Use the returned campaign id to call nevent_get_campaign (full content + metrics) or nevent_get_campaign_insights (AI analysis).

Retrieve the complete record of a campaign: email subject and body HTML, sending profile, all delivery and engagement metrics (sent, delivered, opens, clicks, unsubscribes, bounces), and tracked links with click counts. Call this after nevent_list_campaigns to drill into a specific campaign. Next step: nevent_get_campaign_insights for AI-generated recommendations, or nevent_campaign_report for a full analytics query.

Get pre-computed AI analysis for a specific campaign: performance summary, detected anomalies (e.g. unusually high bounce rate), and improvement recommendations. Call this after nevent_get_campaign when the user asks "how did this campaign perform?" or "what could be improved?". Complements raw metrics from nevent_get_campaign with narrative insights.

Call this to discover available email templates before creating a campaign. Returns templates for the active tenant: id, name, tags, and whether they use MJML or HTML. Use the returned template id in nevent_create_campaign. Call nevent_get_template to inspect the full HTML/MJML source of a specific template.

Retrieve the full content of an email template: MJML source, rendered HTML, tags, and usage metrics (how many campaigns used this template). Call this after nevent_list_templates when the user wants to inspect, copy, or modify a template. Next step: nevent_update_template to change the content, or nevent_create_campaign to use this template in a new campaign.

Create and persist a new email template with MJML or raw HTML content. Prefer MJML for responsive email (set format="MJML"). The template is saved and available for reuse across campaigns. After creation, call nevent_create_campaign with the returned template id to send it to a segment.

Update an existing email template: change the name, MJML/HTML content, or tags. Call nevent_get_template first to inspect the current version before modifying. At least one of name, content, or tags must be provided. Note: updating a template does NOT retroactively change campaigns already sent with it.

Clone an existing email template to create a duplicate as a starting point for a new campaign. Use after nevent_list_templates to pick a template to duplicate. Returns the new cloned template (id, name with "(Copy)" suffix, format, tags). Typically follow with nevent_rename_template and nevent_update_template to customize the clone.

Rename an email template without modifying its content (lightweight — no re-render triggered). Use after nevent_clone_template to give the clone a proper name, or to reorganize existing templates. Returns the updated template with the new name. Next step: nevent_update_template to change content, or nevent_preview_template to validate rendering.

Preview a template with merge tags resolved against a sample user's profile. Returns originalBody (raw {{tags}}) and personalizedBody (tags replaced with user data), plus detectedMergeTags (all unique tags found). Always call before nevent_send_test_template to validate rendering. Provide sample_user_id or sample_user_email to see real personalization; omit both to see raw tags only.

Send a test email of the template to one or more email addresses via SES. Use after nevent_preview_template validates rendering. Test emails carry test indicators in headers and are sent via AWS SES. This call may take up to 60 seconds due to SES delivery. Returns success status, list of recipients the email was sent to, and any error details.

Call this before creating a campaign to verify the tenant is ready to send email. Returns: sender domain(s) and their validation status, warm-up phase (cold/warming/warmed), daily send rate cap, and throttle settings. If the sending profile is not validated or still in warm-up, warn the user before scheduling a large campaign. Combine with nevent_get_suppressions_summary for a full deliverability health check.

Takes no parameters.

Get a deliverability health snapshot for the active tenant: total suppressed emails (hard bounces + complaints + manual unsubscribes), 30-day trend, and breakdown by suppression reason. Call this when the user asks about list health, unsubscribe rates, or bounce issues. A suppression rate above 2% indicates deliverability risk — surface this as a warning before scheduling a large campaign.

Takes no parameters.

Check if a paid ads provider account (meta, google, or tiktok) is connected to this tenant and when data was last synced. Call this first before any ads queries to confirm the integration is active. Returns: connected (bool), accountId, accountName, lastSyncAt.

Get operational health signals for a paid ads provider. Always call this before claiming "no data" to the user — it surfaces throttle state, feature gate enrollment, stale syncs, and tier. Key fields: throttle.isThrottled (API throttled), throttle.nextAttemptAt (next retry), featureGate.isInTenantAllowlist (pilot access), lastSuccessfulSyncAt, lastSuccessfulInsightsAt, backfillEnabled. A 404 here means this tenant is not enrolled in the insights pilot for this provider.

List all paid campaigns synced from a provider (meta, google, or tiktok). Call this to discover campaignId values — you need a campaignId to call insights or ad group tools. Returns campaign IDs, names, statuses, objectives, and budgets. Use the returned campaignId values with nevent_get_paid_campaign_insights and nevent_list_paid_ad_groups.

Get daily performance metrics for a specific paid campaign. Use after nevent_list_paid_campaigns to get a valid campaignId. Date range defaults to the last 7 days when from/to are omitted. Returns daily rows with: spend, impressions, reach, frequency, clicks, CTR, CPM, CPC, ROAS, engagement rate, video metrics. Each row.date is an ISO 8601 UTC timestamp (e.g. "2026-05-10T00:00:00Z"). A 404 may mean this tenant is not enrolled in the insights pilot — call nevent_paid_ads_health to confirm.

Get the most business-focused view of paid ads: links campaigns to actual ticket sales and revenue via UTM matching. Returns per-campaign: ticketsSold, revenue, budget, utmCampaigns (matched UTM values), status. Use this when the user asks about ROI, conversion, or revenue from paid ads. Use after nevent_list_paid_campaigns to cross-reference campaign IDs.

List ad groups (ad sets) for a paid ads provider, optionally filtered by campaign. Use after nevent_list_paid_campaigns to drill down into a campaign's ad sets. Returns ad group IDs, names, statuses, and lastSyncedAt. Use the returned adGroupId values with the ad group insights, targeting, and comparative stats tools.

Get daily performance metrics for a specific ad group (ad set). Use after nevent_list_paid_ad_groups to get a valid adGroupId. Date range defaults to the last 7 days when from/to are omitted. Returns daily rows with: spend, impressions, reach, frequency, clicks, CTR, CPM, CPC, ROAS, engagement rate, video metrics. Each row.date is an ISO 8601 UTC timestamp (e.g. "2026-05-10T00:00:00Z"). A 404 may mean this tenant is not enrolled in the insights pilot — call nevent_paid_ads_health to confirm.

Compare an ad group's performance metrics against the mean of its campaign sibling ad groups. Use to detect underperforming ad sets — each metric (costPerResult, CPM, frequency, CTR) is returned with its campaign sibling mean and ratioVsMean (1.0 = on par). For cost metrics (costPerResult, CPM, frequency): ratio > 1.0 means WORSE than siblings (higher cost). For CTR: ratio > 1.0 means BETTER than siblings (higher CTR is better). Use after nevent_list_paid_ad_groups to get a valid adGroupId. A 404 may mean this tenant is not enrolled in the insights pilot — call nevent_paid_ads_health to confirm.

Get the full audience targeting configuration for an ad group. Use after nevent_list_paid_ad_groups to get a valid adGroupId. Returns: ageRange, genders, geoSummary (countries/cities/regions), topInterests, topBehaviors, placements, Advantage+ flags (automaticPlacements, expandAge, expandGender), custom and excluded audiences, bidStrategy, promotedObject. A 404 may mean this tenant is not enrolled in the insights pilot — call nevent_paid_ads_health to confirm.

List individual ads for a paid ads provider, optionally filtered by campaign and/or ad group. Use after nevent_list_paid_campaigns or nevent_list_paid_ad_groups to drill down to ad level. Returns ad IDs, names, statuses, UTM fields (utmSource, utmMedium, utmCampaign, utmContainsMacros), and lastSyncedAt. Use the returned adId values with nevent_get_paid_ad_creative.

Get the creative content of a specific ad: copy (body, title, description, CTA), click URL, UTM params, and pre-signed S3 image/video URLs (TTL ~1 hour). Use after nevent_list_paid_ads to get a valid adId. Null imageUrl/videoUrl means the asset mirror job has not run yet — retry in ~5 minutes. For Dynamic Creative Ads (hasDca: true), the dca field contains multiple creative variants. A 404 may mean this tenant is not enrolled in the insights pilot — call nevent_paid_ads_health to confirm.

List all short URLs for the current tenant with their tracking metrics (click count, last clicked). Use to discover existing campaign links or to audit active tracking URLs. Returns items (array of ShortUrlDTO), total, page, pageSize, totalPages. Key fields per item: id (use with nevent_get_short_url_metrics or nevent_get_short_url_clicks), shortCode (use with nevent_get_short_url_campaign_metrics or nevent_list_short_url_user_links), shortUrl, longUrl, title, tags, clickCount, isActive, isParent. Filter by isActive=true for active links only. Use search to filter by title or URL.

Get complete details of a specific short URL including target URL, metadata, creation date, expiration, tags, and current click count. Use after nevent_list_short_urls to get the `id`. Key fields returned: id, shortCode, shortUrl, longUrl, title, tags, metadata, clickCount, lastClickedAt, isActive, isExpired, isParent, parentShortCode, userId, userLinksCount. Use the returned id with nevent_get_short_url_metrics for time-series analytics.

Get aggregated click analytics for a specific short URL over a time window (default 30 days). Use after nevent_list_short_urls to get the `id`. Returns: totalClicks, uniqueVisitors, firstClickAt, lastClickAt, clicksByDay (date → count), clicksByCountry, clicksByDevice (mobile/desktop/tablet), clicksByBrowser, clicksByOs, topReferers. Use for performance analysis of individual tracking links. For campaign-wide aggregation across all user links, use nevent_get_short_url_campaign_metrics instead.

Get aggregated click metrics across a parent short URL and all its per-user variants. Use when a marketing campaign was sent with per-user tracking links (created via nevent_create_bulk_user_short_urls) to see total reach and CTR. Requires the `parentShortCode` from nevent_list_short_urls (where isParent=true). Returns: totalChildUrls, totalClicks, urlsWithClicks, avgClicksPerUrl, clickThroughRate (%), topUsersByClicks (userId, shortCode, clickCount, lastClickedAt), clicksByDay, clicksByDevice, clicksByBrowser, clicksByCountry. This tool aggregates across ALL child user links — use nevent_get_short_url_metrics(id) when you need per-link breakdown for a single URL.

Get individual click event records for a specific short URL, ordered by most recent first. Use after nevent_list_short_urls to get the `id`. Each click record includes: clickedAt, ipAddress, userAgent, referer, country, city, device, browser, os, utmSource, utmCampaign, fbclid, gclid, isPaidTraffic. Use for detailed click attribution, fraud detection, or per-user behavior analysis. Default returns 100 most recent clicks; use limit to adjust.

List all per-user short URL variants created under a parent (campaign) short URL. Use after nevent_create_bulk_user_short_urls to inspect the generated links, or to audit which users have a tracking link for a campaign. Requires the `parentShortCode` from nevent_list_short_urls (where isParent=true). Returns an array of ShortUrlDTO — each with userId, shortCode, shortUrl, clickCount. Use the returned `id` values with nevent_get_short_url_metrics for per-user analytics.

Create a new short URL that redirects to the specified destination. Persists immediately — the short code is active as soon as the call returns. Requires at minimum a valid longUrl. All other fields are optional. Returns the created ShortUrlDTO with: id, shortCode, shortUrl (full redirect URL), longUrl, title, tags, isActive. Use the returned shortCode with nevent_create_bulk_user_short_urls to generate per-user variants. WRITE operation — requires STANDARD or FULL operation mode. In READ_ONLY mode this tool returns an operation_not_permitted error immediately without making any API call.

Update an existing short URL's configuration. Only provided fields are changed — omitted fields remain unchanged. Changes apply immediately. Use after nevent_list_short_urls to get the `id`. Supported updates: title, expiresAt (pass null to remove expiration), isActive (true/false), tags (replaces existing), metadata (replaces existing), longUrl (changes redirect destination). Returns the updated ShortUrlDTO. WRITE operation — requires STANDARD or FULL operation mode. In READ_ONLY mode this tool returns an operation_not_permitted error immediately without making any API call.

Generate per-user short URL variants for an existing parent short URL. Each user receives their own unique short link that resolves to the same destination as the parent, but identifies the user on click — used for fan-level click attribution in email/SMS campaigns. The parent short URL must already exist (create it first with nevent_create_short_url). Requires: parentShortCode (from nevent_list_short_urls) and userIds (list of user IDs). Returns: parentShortCode, totalRequested, totalCreated, createdLinks (array of ShortUrlDTO with userId, shortCode, shortUrl per user). Use nevent_get_short_url_campaign_metrics afterwards to track aggregate CTR. WRITE operation — requires STANDARD or FULL operation mode. In READ_ONLY mode this tool returns an operation_not_permitted error immediately without making any API call. Note: parentShortCode is sent in both the URL path and request body — they must match (validated server-side).

List short links grouped by DESTINATION URL — one row per destination instead of one per link. Use this to answer "how much traffic is this landing page getting across all my campaigns?", which nevent_list_short_urls cannot answer because every campaign send creates its own parent link. Campaign parents pointing at the same canonical destination collapse into a single row with aggregated totalClicks, linksCount (how many links form the group) and campaignsCount (how many distinct campaigns used it). Unlike nevent_list_short_urls, this INCLUDES system-managed assistant links (the ones the chatbot pushes), flagged readOnly=true — never try to edit or delete those. Filter with origin: MANUAL (human-created), CAMPAIGN (generated by sends), ASSISTANT (chatbot), or ALL (default). Each row carries canonicalId and members[] (id + shortCode) — pass those ids to nevent_get_short_url or nevent_get_short_url_metrics to drill into a specific link. Pagination is over GROUPS, not documents.

Upload an image to the Nevent media library and get a CDN URL. Accepts base64-encoded images as a data URL (data:image/png;base64,...) or as raw base64 with an explicit mimeType. Returns a destinationUrl (CloudFront CDN URL) that can be used directly in <img src="..."> inside email template HTML. Maximum decoded size: 5 MB. Upload the image, then reference the returned destinationUrl in nevent_update_template or nevent_create_template HTML content.

List all images stored in the Nevent media library for the current tenant. Returns each image's CDN URL (src), file name, MIME type, and size in bytes. Use the src value in <img src="..."> in email template HTML, or pass it to nevent_delete_image to remove it.

Takes no parameters.

Permanently delete one or more images from the Nevent media library. Provide the CDN URLs (src / destinationUrl) from nevent_list_images or nevent_upload_image. The operation is irreversible. Any email template HTML that references the deleted URLs will show broken images. Requires FULL operation mode (NEVENT_OPERATION_MODE=FULL) and ADMIN, SUPERADMIN, or OWNER role.