Craft Gtm Mcp

io.github.shashwatgtmPublished by GitHub account shashwatgtmv2.2.23Updated Oct 25, 2026

CRAFT GTM: 8 go to market strategy tools by Helix GTM Consulting

The publisher's own server: Craft

VerifiedStreamable HTTPWeb executableProductivity & Workflow Business & Commerce

Server details

Identifier: io.github.shashwatgtm/craft-gtm-mcp
Transport: Streamable HTTP
Runtime: Web executable
Trust: Verified
Published: Sep 16, 2026

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Overview

AI-generated overview

Eight go-to-market strategy tools that turn your product, metrics and market inputs into PMF scorecards, launch plans, battle cards and other GTM drafts.

What you can do: Score product-market fit from metrics such as MRR, churn, NPS, CAC and LTV against built-in benchmarks
Build phased launch plans with tasks, messaging tables and success metrics, dated or flexible
Produce customer interview guides, retention playbooks and churn discovery frameworks
Design partner programs with tiers, example commissions and KPIs, and generate crisis playbooks
Create per-competitor battle cards and analyze a GTM document against the CRAFT framework
When to use it: Useful for founders, product marketers and GTM teams who want a structured first draft of strategy documents from the facts they already have, rather than starting from a blank page. Outputs are drafts with placeholders where inputs were missing, so they still need review.
Requirements: Either the hosted Streamable HTTP endpoint, which needs no sign-in, or the npm package run locally over stdio with Node.js. No API keys, environment variables or headers are declared. The npm package is an older version than the hosted server.

Before you install

Inputs describe your business, metrics, competitors, churn reasons and crisis plans; on the hosted server they are sent to a third-party service and its host, though the README says they are not stored. The npm package runs locally and sends nothing. Outputs are generated drafts with placeholders and fixed example rates, not verified advice.

Installation

In SourceWeft

Open Craft Gtm Mcp in the dashboard and add it to a workspace.
Enable the server for the chats that should use its tools.

Web executable via Streamable HTTP. Remote servers run from the web runtime once configured in a workspace.

Use with an agent

Paste this prompt into Claude Code, Codex, Cursor or another agent — or into SourceWeft chat. The agent reads this server's install guide, shows you its publisher, endpoint and sign-in, and adds it to your client once you agree. Keys never go into a command.

Read https://sourceweft.com/mcp/io.github.shashwatgtm%2Fcraft-gtm-mcp/install.md and connect the MCP server it describes to my client. Before changing any config, show me its publisher, endpoint and sign-in method and wait for my OK. Never put an API key in a command or in a file I would commit; ask me where it should come from.

Read the install guide the agent follows

Other MCP clients

Add this to your client's mcpServers config.

{
  "mcpServers": {
    "craft-gtm": {
      "type": "http",
      "url": "https://craft-gtm.gtmhelix.com/mcp"
    }
  }
}

README

@shashwatgtmalpha/craft-gtm-mcp v2.2.23

CRAFT GTM Framework MCP Server: a complete redesign with metric parsing, context-aware outputs, and a structured draft with placeholders where your inputs give no fact.

Use it hosted (no install)

Add https://craft-gtm.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.23). The same tools run as a free web app with a form per tool at https://craft-gtm.gtmhelix.com/, and the setup steps are at https://craft-gtm.gtmhelix.com/connect/.

The npm package below is an older version (2.0.1 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.

What's New in v2.0.0

This is a major redesign addressing all critical issues from v1.x:

Issue	v1.x	v2.0.0
PMF Scorecard	Blank `___` outputs	Actually parses and scores your metrics
Launch Commander	Same 12-week template for all	Adapts to launch type, team size, budget
Retention Playbook	Generic health scores	Parses churn reasons, creates specific interventions
Competitive Intel	`[Research]` placeholders	Uses your competitor data, generates battle cards
CRAFT Analyzer	Blank scorecard output	Actually analyzes documents, finds gaps

Installation

Or add to your Claude Desktop config:

json

{  "mcpServers": {    "craft-gtm": {      "command": "npx",      "args": ["-y", "@shashwatgtmalpha/craft-gtm-mcp"]    }  }}

{  "mcpServers": {    "craft-gtm": {      "command": "npx",      "args": ["-y", "@shashwatgtmalpha/craft-gtm-mcp"]    }  }}

Tools and inputs

Generated on 27 September 2026 from the server's own tool list and checked again on 17 October 2026 against tools/list of craft-gtm-mcp 2.2.23 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.

#	Tool	Title	What it does
1	`pmf_scorecard`	PMF Scorecard	Generate a Product-Market Fit scorecard. Parses the metrics you provide (MRR, churn, NPS, CAC, LTV, retention, activation and similar) and scores each dimension against built-in benchmark ranges.
2	`launch_commander`	Launch Commander	Generate a context-aware launch plan. Have a date? Get a detailed timeline. Still planning? Enter 'TBD' or a quarter such as 'Q2 2027' for a flexible plan.
3	`customer_interview_kit`	Customer Interview Kit	Generate interview guides that ADAPT based on interview type, industry, and product complexity. Includes synthesis templates.
4	`retention_playbook`	Retention Playbook	Generate retention strategies. Has DISCOVERY MODE: if you don't know WHY people churn, get a churn analysis framework first.
5	`partner_architect`	Partner Architect	Design partner programs that ADAPT based on partner model type. Different structures for resellers vs referrals vs integrations vs affiliates.
6	`crisis_planner`	Crisis Planner	Generate crisis playbooks. Know your risks? Get specific playbooks. Not sure what to plan for? The tool uses a default set of common crises for your industry (not ranked by likelihood).
7	`competitive_intel`	Competitive Intel	Generate battle cards. If you know your strengths/weaknesses, get complete battle cards. If you only know competitors and win/loss stories, we'll derive your positioning.
8	`craft_gtm_analyzer`	CRAFT GTM Analyzer	Analyze a GTM document against the CRAFT framework. Parses the content, identifies gaps, scores each dimension and suggests sections to add.

Inputs of each tool

1. PMF Scorecard (`pmf_scorecard`)

Input	Required	Type	Description
`product`	Yes	string	Product name and brief description
`target_market`	Yes	one of: `enterprise_saas`, `smb_saas`, `consumer`, `marketplace`, `fintech`, `logistics_tech`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Target market segment (e.g., 'Enterprise SaaS', 'SMB', 'Consumer')
`current_metrics`	Yes	string	Your current metrics (will be PARSED). Include any of: MRR, ARR, churn rate, NPS, CAC, LTV, retention rate, activation rate, DAU/MAU, trial conversion, revenue growth. Example: 'MRR: $50K, Churn: 3%, NPS: 45, CAC: $500, LTV: $3000, Retention: 92%'
`time_in_market`	No	one of: `pre_launch`, `0_6_months`, `6_12_months`, `1_2_years`, `2_plus_years`	How long the product has been in market (shown in the scorecard)
`customer_feedback`	No	string	Optional: Qualitative feedback themes (e.g., 'Users love X but struggle with Y')
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

2. Launch Commander (`launch_commander`)

Input	Required	Type	Description
`product_feature`	Yes	string	What you're launching (product/feature name and description)
`launch_type`	Yes	one of: `major_release`, `feature_launch`, `beta_launch`, `product_update`, `market_expansion`	Type of launch determines plan complexity
`target_segments`	Yes	string	Target customer segments (comma-separated)
`goals`	Yes	string	Launch success metrics (e.g., '500 signups, $50k pipeline, 10% trial conversion, 1000 downloads')
`launch_date`	No	string	Target launch date. Accepts: 'YYYY-MM-DD', 'Q1 2027', 'March 2027', or 'TBD' for planning mode
`available_channels`	No	string	Optional: Marketing channels available (comma-separated). E.g., 'email, linkedin, blog, webinar, PR, paid_ads, community'
`team_size`	No	one of: `solo`, `small_2_5`, `medium_6_15`, `large_15_plus`	Marketing/GTM team size affects task distribution
`budget_level`	No	one of: `bootstrap`, `moderate`, `well_funded`	Budget affects recommended tactics
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

3. Customer Interview Kit (`customer_interview_kit`)

Input	Required	Type	Description
`interview_type`	Yes	one of: `discovery`, `validation`, `feedback`, `churn`, `win_loss`, `persona_research`	Type of interview determines question focus
`product_context`	Yes	string	Product/service being researched
`target_persona`	Yes	string	Who you're interviewing (role/title)
`industry`	No	one of: `saas`, `fintech`, `logistics_tech`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `ecommerce`, `marketplace`, `enterprise_software`, `consumer`, `other`	Industry affects terminology and context
`product_complexity`	No	one of: `simple`, `moderate`, `complex`, `highly_technical`	Affects technical depth of questions
`key_hypotheses`	No	string	Optional: Hypotheses to validate during interview
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

4. Retention Playbook (`retention_playbook`)

Input	Required	Type	Description
`customer_segment`	Yes	string	Customer segment to focus on
`business_model`	Yes	one of: `saas_subscription`, `usage_based`, `marketplace`, `transactional`, `freemium`, `enterprise_contract`	Business model affects health score weighting
`current_churn_rate`	Yes	string	Current churn rate (e.g., '5%' or '5% monthly')
`churn_reasons`	No	string	OPTIONAL: Known churn reasons (comma-separated). If you don't know, leave blank to get discovery mode with churn analysis framework
`available_data_signals`	No	string	What usage data you can track (comma-separated). E.g., 'login frequency, feature usage, support tickets, NPS responses'
`cs_team_size`	No	one of: `no_dedicated_cs`, `small_1_3`, `medium_4_10`, `large_10_plus`	CS team capacity affects intervention strategy
`current_interventions`	No	string	Optional: What retention tactics you already do
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

5. Partner Architect (`partner_architect`)

Input	Required	Type	Description
`company`	Yes	string	Your company name
`product`	Yes	string	Product partners will sell/integrate
`partner_model`	Yes	one of: `reseller`, `referral`, `integration_tech`, `agency_si`, `affiliate`, `oem_white_label`	Partner type determines program structure
`partner_goals`	Yes	string	Revenue/growth targets from partners
`your_deal_size`	Yes	string	Average deal size as one amount (e.g., '$5000 ACV', '$5K' or '$500/month'; a range is refused). It scales the example commission amounts; the example rates are fixed
`partner_support_capacity`	No	one of: `minimal_self_serve`, `moderate`, `high_touch`	How much partner support can you provide?
`existing_partners`	No	string	Optional: Current partner types/count
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

6. Crisis Planner (`crisis_planner`)

Input	Required	Type	Description
`company`	Yes	string	Company name
`industry`	Yes	one of: `fintech`, `saas`, `logistics_tech`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `ecommerce`, `enterprise`, `consumer`, `other`	Industry affects which crises to prioritize
`customer_base`	Yes	one of: `b2b_enterprise`, `b2b_smb`, `b2c_consumer`, `mixed`	Customer type affects communication approach
`data_sensitivity`	Yes	one of: `high_pii_financial`, `medium_business_data`, `low_general`	Data sensitivity affects security protocols
`potential_crises`	No	string	OPTIONAL: Crisis types to plan for (comma-separated). If not provided, the tool uses a default set of common crises for your industry (not ranked by likelihood). Options: data_breach, service_outage, pr_incident, executive_departure, security_vulnerability, regulatory_action, product_safety, customer_data_exposure
`company_size`	No	one of: `startup_under_50`, `scaleup_50_200`, `midsize_200_1000`, `enterprise_1000_plus`	Affects response team structure
`compliance_requirements`	No	string	Optional: Relevant compliance, comma-separated (for example ISO 27001, SOC 2, GDPR). Each item is named in the notification steps
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

7. Competitive Intel (`competitive_intel`)

Input	Required	Type	Description
`your_product`	Yes	string	Your product name and brief description
`competitors`	Yes	string	Competitor names (comma-separated). Will generate battle card for EACH
`your_strengths`	No	string	OPTIONAL: What you do better (comma-separated). Will be DERIVED from wins/losses if not provided
`your_weaknesses`	No	string	OPTIONAL: Where competitors beat you (comma-separated). Will be DERIVED from wins/losses if not provided
`competitor_details`	No	string	Optional: Any known details about competitors. E.g., 'Competitor A is cheaper, Competitor B targets enterprise'
`common_objections`	No	string	Sales objections you hear (comma-separated). E.g., 'too expensive, missing X feature, competitor has better Y'
`recent_wins`	No	string	Why customers chose you over competitors: will be used to DERIVE strengths
`recent_losses`	No	string	Why you lost deals to competitors: will be used to DERIVE weaknesses
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

8. CRAFT GTM Analyzer (`craft_gtm_analyzer`)

Input	Required	Type	Description
`document_content`	Yes	string	The GTM document/plan to analyze. Paste full content: it will be PARSED and EVALUATED
`document_type`	Yes	one of: `gtm_strategy`, `launch_plan`, `campaign_brief`, `quarterly_plan`, `project_proposal`, `marketing_plan`	Type of document (shown in the analysis)
`intended_audience`	No	string	Optional: Who will read/approve this document
`desired_outcome`	No	string	Optional: What action should this document drive
`your_sector`	No	one of: `logistics_tech`, `fintech`, `saas`, `vertical_saas`, `ai_native`, `ites`, `telecom`, `software`, `cybersecurity`, `other`	Optional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

Design Principles (v2.0)

No blank ___ lines: where your inputs give no fact, the output shows a placeholder in brackets to fill in
Context-aware: outputs adapt based on inputs provided
Discovery mode: if information is missing, tools ask questions to find it
A structured draft with placeholders: each tool returns a structured draft to edit, with placeholders where your inputs gave no fact
Progressive enhancement: more input gives a richer output

Author

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience

License

MIT

Hosted connector (Streamable HTTP)

The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.

Server URL: https://craft-gtm.gtmhelix.com/mcp
Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
Setup guide: https://craft-gtm.gtmhelix.com/connect/
In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
In Claude Code: claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp

The npm package (stdio) and the hosted server run the same createServer() code in src/server.ts.

Privacy Policy

Full policy: https://craft-gtm.gtmhelix.com/privacy/ (also in PRIVACY.md).

Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
Use and storage: inputs are used only to build that call's reply. Inputs and answers are not stored: no database, no files, no cache, no logging of inputs or outputs by our code. Each call adds one anonymous usage record (date and time, site and tool name, app kind, web form or assistant); see the privacy page.
Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
Contact: [email protected]

Source: README.md at commit dc32735

Tools

pmf_scorecard

PMF Scorecard

Takes your product, target market and current metrics (MRR, ACV, churn, NPS, CAC, LTV, retention, activation and similar) and returns a product-market fit scorecard that scores each dimension against example benchmark ranges. Reads the business model from your inputs and leaves the activation score out for services, connectivity and investment businesses. Quotes your customer feedback and answers it.

Parametersproductrequiredyour_sectortarget_marketrequiredbusiness_modeltime_in_marketcurrent_metricsrequiredcustomer_feedback

launch_commander

Launch Commander

Takes what you are launching, the launch type, your target segments and your goals, and returns a phased launch plan with tasks, a messaging table and success metrics. Give a date for a dated timeline, or enter 'TBD' or a quarter such as 'Q2 2027' for a flexible plan. Tasks and the messaging table follow the sector and business model read from your inputs, and each goal is filed under its own metric.

Parametersgoalsrequiredindustryteam_sizelaunch_datelaunch_typerequiredyour_sectorbudget_levelbusiness_modelproduct_featurerequiredtarget_segmentsrequiredavailable_channels

customer_interview_kit

Customer Interview Kit

Takes the interview type, the product context and the person you are interviewing, and returns an interview guide that fits the interview type, the sector (chosen, or read from your inputs) and the product complexity. Questions use the sector's own language, your hypotheses are kept whole, and synthesis templates are included.

Parametersindustryyour_sectorbusiness_modelinterview_typerequiredkey_hypothesestarget_personarequiredproduct_contextrequiredproduct_complexity

retention_playbook

Retention Playbook

Takes your customer segment, business model and current churn rate, and returns a retention playbook with health signals, interventions and an email draft for each churn reason. If you do not know why customers leave, leave the churn reasons out and you get a churn discovery kit with a framework for finding out. Health signals and interventions follow the business model, each churn reason gets its own answer, and your current interventions and data signals are used.

Parametersproductindustryyour_sectorcs_team_sizechurn_reasonsbusiness_modelrequiredcustomer_segmentrequiredcurrent_churn_raterequiredcurrent_interventionsavailable_data_signals

partner_architect

Partner Architect

Takes your company, product, partner model, partner goal and deal size, and returns a partner program with tiers, example commission amounts and KPIs, with a different structure for resellers, referrals, integrations, agencies, affiliates and white label. Uses your stated goal, existing partners and deal size, and names the partner types that fit your sector's buying committee.

Parameterscompanyrequiredproductrequiredindustryyour_sectorpartner_goalsrequiredpartner_modelrequiredbusiness_modelyour_deal_sizerequiredexisting_partnerspartner_support_capacity

crisis_planner

Crisis Planner

Takes your company, industry, customer base and data sensitivity, and returns crisis playbooks with a response team and notification steps for each crisis. Name the crises you know of to get those playbooks. If you leave them out, the tool uses a default set of common crises for your sector (not ranked by likelihood). Each compliance item you list is used in the notification steps.

Parameterscompanyrequiredindustryrequiredyour_sectorcompany_sizecustomer_baserequiredbusiness_modeldata_sensitivityrequiredpotential_crisescompliance_requirements

competitive_intel

Competitive Intel

Takes your product and the competitors you name, and returns one battle card per competitor built from your strengths, weaknesses, competitor details, objections, wins and losses. Each competitor detail goes to the competitor it names, each objection gets its own answer, and strengths and gaps taken from wins and losses are your own words.

Parametersindustrycompetitorsrequiredrecent_winsyour_sectoryour_productrequiredrecent_lossesbusiness_modelyour_strengthsyour_weaknessescommon_objectionscompetitor_details

craft_gtm_analyzer

CRAFT GTM Analyzer

Takes the text of a GTM document or plan and returns an analysis against the CRAFT framework, with a score for each dimension. Each dimension is scored only on what the plan contains (Timeline counts real dates, durations and quarters), the tool shows the plan's own line for each, names only the elements that are missing and suggests sections to add.

Parametersindustryyour_sectordocument_typerequireddesired_outcomedocument_contentrequiredintended_audience

Version history

v2.2.23LatestOct 17, 2026
v1.0.1Sep 16, 2026

Score

100% of the applicable checks met

How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.