Impact Mcp Server

io.github.shashwatgtmPublished by GitHub account shashwatgtmv1.0.1Updated Oct 24, 2026

IMPACT Framework - B2B Positioning & Messaging Tools by Shashwat Ghosh

VerifiedSTDIODesktop onlyProductivity & Workflow Business & Commerce

Server details

Identifier: io.github.shashwatgtm/impact-mcp-server
Transport: STDIO
Runtime: Desktop only
Trust: Verified
Published: Sep 16, 2026

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Overview

AI-generated overview

Local MCP server that gives an assistant tools for B2B positioning and messaging work following the IMPACT Framework by Shashwat Ghosh.

What you can do: Retrieve IMPACT Framework documentation and phase overviews
Analyze ideal customers and internal champions, and map competitors and alternatives
Pinpoint differentiation and choose a market category
Draft positioning statements and core messages, and plan tactical execution
Run a complete positioning audit across all phases
When to use it: Useful when a team is shaping B2B product positioning, value propositions or messaging and wants a structured, framework-driven set of prompts and analyses inside the assistant. Also fits a full positioning review before go-to-market planning.
Requirements: Runs locally over stdio via npx or a global npm install, so Node.js and npm are needed. No accounts, API keys, environment variables or headers are declared.

Before you install

The tools take company, product, competitor and positioning details as input; treat that material as business-sensitive before sending it. Outputs are framework-based drafts and should be reviewed by a human before being used externally.

Installation

In SourceWeft

Open Impact Mcp Server in the dashboard and add it to a workspace.
Enable the server for the chats that should use its tools.

Desktop only via STDIO. STDIO servers start a local process, so they need the SourceWeft desktop host.

Other MCP clients

Follow the launch instructions in the repository.

README

IMPACT Framework MCP Server

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

Phase	Component	Key Question
I	IDENTIFY Champions	Who are your ideal customers and internal advocates?
M	MAP Reality & Alternatives	What's the competitive landscape and status quo?
P	PINPOINT Unique Value	What makes you genuinely different and valuable?
A	ANCHOR in Right Market	What context makes your value obvious?
C	CRAFT Core Message	How do you communicate this clearly and memorably?
T	TRANSLATE to Execution	How do you bring this to life across channels?

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

Installation

Or install globally:

Tools Included

Tool	Description	Phase
`impact_get_framework`	Get IMPACT Framework documentation	All
`impact_identify_champions`	Analyze ideal customers and internal champions	I
`impact_map_alternatives`	Map competitive landscape and alternatives	M
`impact_pinpoint_value`	Discover unique differentiation	P
`impact_anchor_market`	Select optimal market category	A
`impact_craft_message`	Create positioning statements	C
`impact_translate_execution`	Plan tactical deployment	T
`impact_full_audit`	Complete positioning audit	All

Usage Examples

Example 1: Get Framework Overview

Example 2: Identify Champions Analysis

json

{  "tool": "impact_identify_champions",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies",    "typical_deal_size": "$50K ARR",    "sales_cycle": "3-6 months"  }}

{  "tool": "impact_identify_champions",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies",    "typical_deal_size": "$50K ARR",    "sales_cycle": "3-6 months"  }}

Example 3: Craft Positioning Statement

json

{  "tool": "impact_craft_message",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting",    "target_customer": "VP Sales at B2B SaaS companies",    "category": "Revenue Intelligence",    "key_differentiator": "uses actual buyer behavior signals",    "main_alternative": "spreadsheet forecasting",    "key_benefit": "95% forecast accuracy"  }}

{  "tool": "impact_craft_message",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting",    "target_customer": "VP Sales at B2B SaaS companies",    "category": "Revenue Intelligence",    "key_differentiator": "uses actual buyer behavior signals",    "main_alternative": "spreadsheet forecasting",    "key_benefit": "95% forecast accuracy"  }}

Example 4: Full Positioning Audit

json

{  "tool": "impact_full_audit",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies with 50-500 employees",    "current_positioning": "The AI forecasting platform for modern sales teams",    "main_competitors": "Clari, Gong, spreadsheets",    "biggest_challenge": "Differentiating from larger competitors"  }}

{  "tool": "impact_full_audit",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies with 50-500 employees",    "current_positioning": "The AI forecasting platform for modern sales teams",    "main_competitors": "Clari, Gong, spreadsheets",    "biggest_challenge": "Differentiating from larger competitors"  }}

Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)    └── Customer Intelligence Audit    └── Competitive Analysis            ↓Week 3-4: Positioning Strategy (P + A)    └── Value Pyramid Builder    └── Beachhead Strategy            ↓Week 5-6: Core Message Development (C)    └── Positioning Statement    └── Message Hierarchy            ↓Week 7-8: Tactical Execution (T)    └── Multi-Channel Deployment    └── Sales Enablement

Week 1-2: Research & Foundation (I + M)    └── Customer Intelligence Audit    └── Competitive Analysis            ↓Week 3-4: Positioning Strategy (P + A)    └── Value Pyramid Builder    └── Beachhead Strategy            ↓Week 5-6: Core Message Development (C)    └── Positioning Statement    └── Message Hierarchy            ↓Week 7-8: Tactical Execution (T)    └── Multi-Channel Deployment    └── Sales Enablement

Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

IMPACT (this server) - Positioning & Messaging
EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)

Configuration

Claude Desktop

Add to claude_desktop_config.json:

json

{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

Claude Code

Add to .mcp.json:

json

{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

Author

Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha

License

MIT

Links

Source: README.md at commit 559f035

Tools

SourceWeft has not started this package in its sandbox yet, so its tools are not known.

Version history

v1.0.1LatestSep 16, 2026

Score

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