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io.github.surendranbPublished by GitHub account surendranbv2.11.7Updated Nov 3, 2026
GA4 MCP server for AI agents: schema discovery, server-side aggregation, analysis-ready defaults.
Local MCP server that lets an assistant discover a GA4 property's schema and run Google Analytics 4 reports with correct dimension and metric names.
Desktop only via STDIO. STDIO servers start a local process, so they need the SourceWeft desktop host.
Follow the launch instructions in the repository.
Model Context Protocol (MCP) server for Google Analytics 4: real-time query exploration, schema discovery, metric aggregation, and audience insights for AI agents.
[CI] [PyPI version] [npm version] [OpenSSF Scorecard] [License: MIT]
🌐 Live Documentation & Web Portal: https://ga4mcp.com/
mcp.json)claude_desktop_config.json)This server ships with built-in analytical recipes that load dynamically from GitHub:
traffic-diagnosis: Step-by-step root cause analysis for sudden traffic drops.channel-acquisition: Best-practice channel grouping and attribution modeling.ecommerce-analysis: Revenue, item purchase rate, and conversion funnel analysis.ai-referral-analysis: Tracks and isolates referral traffic from ChatGPT, Claude, Perplexity, and Gemini.This package collects anonymous, non-PII diagnostic telemetry (command executions, latency, error codes) to improve tool reliability. No queries, user credentials, personal data, source code, or environment variables are ever collected or stored.
You can opt out anytime by setting either of the following environment variables:
MIT License. See LICENSE for details.
Source: README.md at commit d8afdf5
Check PyPI for newer versions of this MCP server and get upgrade instructions.
Takes no parameters.
List all GA4 properties associated with an account.
account_idSearch for a keyword across all dimensions and metrics for this property. Returns a ranked list of up to 10 matching fields scored by relevance. Returns: {"top_results": {"DIMENSION: api_name": score, "METRIC: api_name": score, ...}} Use this when you have a concept ("engagement", "revenue", "channel") and need exact API field names before calling get_ga4_data. Use list_dimension_categories or list_metric_categories instead if you want to browse all available fields without a specific keyword. Args: keyword: One or more keywords to search for (e.g., "user", "campaign revenue").
keywordrequiredReturns the complete schema for the configured GA4 property, including all available dimensions and metrics (standard and custom). Warning: This can be a very large object (10k+ tokens). Use search_schema for most discovery tasks.
Takes no parameters.
List all dimension categories for this GA4 property, with a count of dimensions in each category. Returns: {"dimension_categories": {"Category Name": count, ...}} Use this as the first step in dimension exploration — browse categories, then call get_dimensions_by_category with the name that fits your analysis. Use search_schema instead if you already have a keyword to search for.
Takes no parameters.
List all metric categories for this GA4 property, with a count of metrics in each category. Returns: {"metric_categories": {"Category Name": count, ...}} Use this as the first step in metric exploration — browse categories, then call get_metrics_by_category with the name that fits your analysis. Use search_schema instead if you already have a keyword to search for.
Takes no parameters.
Return all dimensions in a specific category with their API names and descriptions. Returns: {"dimension_api_name": "description", ...} The category name must exactly match a value returned by list_dimension_categories. Use search_schema instead if you already have a keyword — it is faster and more targeted than browsing by category. Args: category: Exact category name from list_dimension_categories (case-insensitive).
categoryrequiredReturn all metrics in a specific category with their API names and descriptions. Returns: {"metric_api_name": "description", ...} The category name must exactly match a value returned by list_metric_categories. Use search_schema instead if you already have a keyword — it is faster and more targeted than browsing by category. Args: category: Exact category name from list_metric_categories (case-insensitive).
categoryrequiredRetrieve GA4 data with built-in intelligence for better and safer results. Returns on success: {"data": [...], "metadata": {...}, "_skills_tip": "..."}. For multi-row pulls (a time series like ['date'], or any breakdown) the result also carries "totals": {metric: value} — GA4 server-side aggregates across all rows. Read the period figure from "totals"; do NOT sum the rows yourself. (Additive metrics sum; rate metrics are period-computed by GA4.) Returns on volume warning: {"warning": "...", "estimated_rows": N, "suggestions": [...]} Returns on error: {"error": "..."} CRITICAL WORKFLOW — follow this sequence every time: 1. DISCOVER FIELDS: NEVER guess dimension or metric names. Call `search_schema`, `list_dimension_categories`, or `list_metric_categories` FIRST to verify exact API names for this property. Guessing costs you a failed round-trip. 2. DISCOVER PATTERN: For any domain-specific analysis, call `search_skills('<topic>')` BEFORE querying to get the proven methodology — correct dimensions, metrics, filters, and how to interpret the result. One extra call prevents multiple failures. Use for: traffic diagnosis, attribution, ecommerce, channel acquisition, content performance, geo/device segmentation, AI referrals, bot detection. 3. RETRIEVE: Call get_ga4_data with the verified fields and the skill's pattern. 4. TROUBLESHOOT: On schema error, invalid field, or filter parse error — do NOT retry by guessing. Your training may predate current GA4 (UA was sunset 2023-07-01). Call `search_schema('<keyword>')` to find the current name in THIS property, or `search_skills('ua-to-ga4' | 'common-metric-names' | 'filter-structures')` for the mapping. FIELD NAMES — GA4 API names vs common wrong guesses: - 'screenPageViews' not 'uniquePageviews' or 'pageViews' - 'totalUsers' not 'users' - 'keyEvents'
limitintentmetricsdimensionsestimate_onlydate_range_enddate_range_startdimension_filterenable_aggregationproceed_with_large_datasetReturns the troubleshooting/setup guide for a topic, served from inside the server (no network needed). Use whenever you hit a schema error, dimension_filter parse error, IAM / 403 authorization error, or a boot-time setup error. Args: topic: One of "setup", "iam", or "schema".
topicrequiredFetch analytical recipes and how-to guides from the GA4 skills library. Skills are domain-specific playbooks for common GA4 analysis patterns — exact dimensions, metrics, filters, and interpretation logic for each use case. Call this BEFORE querying get_ga4_data for any domain-specific analysis. Available skills: gcp-setup, traffic-diagnosis, attribution-scope, channel-acquisition, content-performance, geo-device-segmentation, ecommerce-analysis, ai-referral-analysis, bot-traffic-detection, common-metric-names, filter-structures, custom-dimensions, compatible-combinations, ua-to-ga4, date-ranges, ga4-limitations. Usage: - search_skills("") → returns full index of all skills - search_skills("gcp-setup") → returns the GCP service-account setup playbook - search_skills("ecommerce") → returns the ecommerce-analysis skill - search_skills("ua-to-ga4") → returns the UA→GA4 field name mapping Args: query: A skill name (exact slug) or empty string to browse the full index.
queryrequiredInteractively fix a broken GA4 MCP setup (missing property ID, missing or expired credentials, or missing GA4 access) by asking the user for the needed input through the client, then re-initializing without a restart. Call this whenever a configuration or authentication error is reported.
Takes no parameters.
90% of the applicable checks met
How complete this listing is, computed from the registry entry, the endpoint and public sources. Not a rating of the server and not a statement that it is safe or working today: reachability is a dated check, and no installs or reviews go into the score.
Declare the credential headers in the registry entry, or keep the endpoint answering the probe so its auth can be classified.
# 1-Line Universal Installer (Auto-configures Claude Desktop, Cursor, Claude Code, Antigravity, VS Code, Zed, Windsurf)curl -fsSL "https://ga4.builditwithai.xyz/install" | bash
# Or run directly via your preferred runtime:uvx google-analytics-mcpuvx --from google-analytics-mcp ga4-mcp-serverpython -m ga4_mcpnpx -y @surendranb/google-analytics-mcpclaude mcp add google-analytics -- uvx google-analytics-mcp{ "mcpServers": { "google-analytics": { "command": "uvx", "args": ["google-analytics-mcp"] } }}{ "mcpServers": { "google-analytics": { "command": "uvx", "args": ["google-analytics-mcp"], "env": { "GA4_PROPERTY_ID": "your_ga4_property_id", "GOOGLE_APPLICATION_CREDENTIALS": "/path/to/service_account.json" } } }}{ "mcpServers": { "google-analytics": { "command": "npx", "args": ["-y", "@surendranb/google-analytics-mcp"] } }}export DO_NOT_TRACK=1# orexport MCP_TELEMETRY_OPT_OUT=1