CreativeScope — Mobile Game Ad Creative Intelligence

ai.creativescope由 creativescope.ai 发布官方发布者v1.0.0更新于 Oct 26, 2026

Mobile-game ad creative intelligence across SDK ad networks: search, rankings, AI hook analysis.

已验证Streamable HTTP可网页运行数据与分析商业与电商媒体与设计

概览

AI 生成的概览

托管式 MCP 服务器,提供手游广告创意情报:创意搜索、榜单、游戏画像与商店榜单数据,来源为公开广告投放。

可以做什么
  • 按关键词、游戏、品类、国家、平台、格式和日期搜索并筛选广告创意,获取创意详情、媒体与相似创意
  • 查询上升榜与长青榜创意,并查找创意与游戏之间已记录的复用关系
  • 按名称、品类、包名或 iOS 应用 ID 查找游戏,并对 2 至 5 款游戏做创意、广告计划与曝光指标对比
  • 查看游戏投放趋势、平台与国家分布、下载增量与估算曝光(按日期区间)
  • 查询 Google Play 与 App Store 官方榜单表现、每日排名趋势及首次上榜游戏
  • 提交异步的参考图相似度搜索,并轮询其状态与结果
适用场景
适合手游买量与市场、竞品研究场景:审计竞品的创意策略,挖掘某品类或市场的开场钩子与素材形式规律,或跟踪商店榜单变化。适合需要结构化广告创意数据、而非手动浏览信息流的智能体。
运行要求
远程 Streamable HTTP 端点,无需本地安装包。必须认证:在 Authorization 请求头中提供 Bearer API 密钥(部分客户端也支持 OAuth),密钥需向服务商申请;免费、Pro 与 Team 套餐在工具权限和月度配额上不同。需要能访问服务商端点的网络。
安装前请注意
API 密钥属于机密,不应提交到代码库或对外分享。用量按工具调用计费,更高套餐需付费,智能体大量调用可能产生费用。参考图搜索要求可公开下载的 HTTPS 图片地址,该地址会发送给服务商。部分工具会写入数据,例如上报能力缺口。创意数据来自公开广告投放,归各自权利人所有。

安装

在 SourceWeft 中

  1. 打开 控制台中的 CreativeScope — Mobile Game Ad Creative Intelligence,将其添加到工作区。
  2. 连接 Authorization token 凭据。它们会被私密存储,绝不会在公开页面上展示。
  3. 为需要使用其工具的对话启用该服务。

Web executable,通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体,或 SourceWeft 对话中。智能体会读取该服务器的安装指南,先向你展示发布者、端点和登录方式,经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/ai.creativescope%2Fcreative-intelligence/install.md,并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前,先告诉我它的发布者、端点和登录方式,等我确认。不要把 API 密钥写进命令或我会提交的文件;问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "creativescope-mobile-game-ad-creative-in": {
      "type": "http",
      "url": "https://mcp.creativescope.ai/mcp",
      "headers": {
        "Authorization": "Bearer <YOUR_TOKEN>"
      }
    }
  }
}

README

CreativeScope MCP

[Smithery] [Official MCP Registry]

Mobile-game ad creative intelligence for any MCP-enabled agent.

CreativeScope is a hosted Model Context Protocol server that gives your AI agent live access to mobile-game advertising creative intelligence — creative search, Rising/Evergreen rankings, advertiser & studio profiles, similar-creative lookup, and AI hook analysis — compiled from publicly available ad placements across major SDK ad networks.

Works with Claude, Codex, Cursor, or any MCP-compatible client. Claude is used only as an example below.

Why CreativeScope

  • SDK ad-network coverage — beyond the usual Meta Ad Library: AppLovin, Mintegral, Unity, ironSource, Vungle, Pangle, AdMob, TikTok and more.
  • Game-specialized — genres, opening hooks, playables, UGC styles, art styles, moods, and creative patterns tuned for UA teams.
  • AI analysis, not just a feed — representative hooks, confidence-scored insights, and "why it's relevant" reasoning returned as structured data your agent can act on.

Connecting

CreativeScope is a remote MCP server.

  • Endpoint: https://mcp.creativescope.ai/mcp
  • Transport: Streamable HTTP (stateless)
  • Auth: OAuth (recommended where supported) or API key (Authorization: Bearer <api_key>, also accepts X-Api-Key: <api_key>)

Claude Desktop / Claude.ai (OAuth — no key needed)

Settings → Connectors → Add connector, paste https://mcp.creativescope.ai/mcp, then authorize on the CreativeScope page. You're connected — all tools available immediately.

API key (other clients)

Get a free key at https://creativescope.ai/mcp — keys look like cs_live_.... Keep them secret; don't commit or share them.

Cursor / Codex (via mcp-remote)

json
{  "mcpServers": {    "creativescope": {      "command": "npx",      "args": [        "-y",        "mcp-remote",        "https://mcp.creativescope.ai/mcp",        "--header",        "Authorization: Bearer cs_live_YOUR_KEY"      ]    }  }}

Clients that support remote MCP servers natively can point directly at https://mcp.creativescope.ai/mcp and set the Authorization header to Bearer cs_live_YOUR_KEY.

Tools

ToolWhat it does
search_creativesSearch game ad creatives by natural language, platform, country, genre, format, and date range
get_creative_detailFull detail for one creative: delivery data, tag insights, and raw AI analysis
find_similar_creativesFind creatives in the same cluster as a given creative_id
search_advertisersSearch advertisers, games, and studios
get_advertiser_profileProfile for an advertiser or game
submit_reference_image_searchStart an async "find similar by reference image" job
get_reference_image_search_statusPoll a reference-image job's status
get_reference_image_search_resultsFetch results once a reference-image job completes
generate_weekly_creative_briefGenerate a weekly creative brief
get_creative_rankingsRising / Evergreen creative rankings
get_game_rank_marketsApp Store / Google Play chart presence by country, category, store, and rank type
get_game_rank_trendDaily store-ranking series over a date range (best or exact mode)

Most list tools return up to 20 items per call. Analysis fields are returned in English; some raw ai_analysis fields in get_creative_detail may still contain Chinese pending full localization.

Agent Skills

Ready-made Agent Skills that teach your agent proven CreativeScope workflows — install the folders from skills/ into your client (Claude, Codex, or any Agent-Skills-compatible host):

SkillWhat it does
creativescope-best-practicesFoundation layer: tool selection, filters, pitfalls, and honesty rules for all CreativeScope tools
competitor-creative-auditFull creative-strategy audit for one advertiser: identity resolution, store performance, tiered creative sampling, cross-validation
weekly-inspiration-briefShareable weekly creative brief for a genre/market, with count-verified patterns
image-similarity-scanAsync reference-image similarity search: submit → poll → results, with relevance review
mobile-ua-creative-strategyUA creative strategy playbook: hook taxonomy, two-week testing cadence, production briefs
creativescope-store-chartsApp Store + Google Play chart presence and daily ranking trends for a game (where it's charting, how its position moved)

Start with creativescope-best-practices — the other skills build on it.

Example prompts

  • "Show me the top rising match-3 ad creatives in the US over the last 30 days."
  • "Find UGC-style ads with a fail-state opening hook for puzzle games."
  • "Profile the advertiser behind this creative and show 5 similar creatives."

Plans

Free, Pro, and Team plans differ in tool access and monthly quota. See https://creativescope.ai/pricing. Usage is metered per tool call.

Data

Creative intelligence is compiled from publicly available ad placements and concerns businesses and their public advertising activity, not private individuals. Ad creatives, game titles, and trademarks belong to their respective owners. To request review or removal, contact [email protected].

Links

License

MIT — see LICENSE. This repository contains the public listing and connection metadata for the CreativeScope MCP service; the hosted service itself is proprietary.

来源:README.md,提交 a121f9b

工具

35

get_game_trend

Get daily game delivery trends for the requested date range. Creative and ad counts represent delivery activity; exposure is a lifetime reference, not daily incremental exposure.

输入参数date_togame_id必填date_from

get_game_rank_markets

List the countries, app-store categories, stores, and ranking types where a game appeared on a chart during a date range. Returns each observed dimension with best rank, latest rank, and ranked-day count. Ranking types are free, store-paid, and top-grossing. Only Google Play and iPhone App Store are exposed; iPad rankings are excluded. Date range defaults to the last 90 days and cannot exceed 365 days.

输入参数limitstoredate_togame_id必填date_fromrank_types

get_game_investment_trend

Get daily newly launched creatives, reused creatives, ad plans and exposure references to analyze delivery growth and creative refresh cadence. Exposure is a lifetime reference for newly launched creatives, not a daily increment. Default 90 days; maximum 180 days.

输入参数date_togame_id必填metricsdate_from

get_game_overview

Get a game's identity, deduplicated creatives/ad plans, market and platform coverage, and delivery-cadence summary in one call. Require explicit dates, maximum 180 days. Exposure is global creative lifetime estimated exposure, not period increments or country exposure. Country shares are overlapping ad-plan target coverage. No standalone creative/ad IDs are returned.

输入参数date_to必填game_id必填sectionsdate_from必填

get_game_summary

Summarize creatives, ad plans, lifetime exposure references and Google Play net download increments within a date range. download_increment sums daily increments over actual coverage, not cumulative downloads or public store ranges. Includes the legacy nested summary alongside the primary delivery fields.

输入参数date_togame_id必填date_from

get_material_detail_v2

Get creative summary, media and owning-game information using a complete material_reference returned by this service. Resolve the exact material, game, source platform, date and month in that reference. Use material_reference for follow-up tool calls and media_url to view images, play videos or open HTML playable ads.

输入参数includedetail_url必填

search_games

Search mobile games by name or category across global markets. Return identity, active ads and creatives in the last 30 days, and their lifetime estimated exposure as a delivery-heat reference, not 30-day incremental exposure. Supply keyword or category. Category accepts English or Chinese.

输入参数limitoffsetregionkeywordsort_bycategorypublisher_platform

get_game_install_trend

Get daily Google Play net download increments and cumulative snapshots for a game. Return requested and actual coverage dates, download_increment_total and latest_download_snapshot. Sum increments only; never sum cumulative snapshots.

输入参数date_togame_id必填date_from

get_similar_materials_v2

Find visually similar creatives from a complete material_reference using stored video-content vectors. Return games, developers, delivery dates, heat, media and material references. Require dates, maximum 180 days. Similarity does not establish reuse; use get_material_reuse_clues for recorded cross-game reuse and chronology.

输入参数limitoffsetdate_to必填sort_bydate_from必填cross_gamedetail_url必填

search_materials_by_keyword

Search creative copy and labels by keyword, optionally within a game and date range. Return opaque material references and direct video addresses. Keyword length is 2-200 characters. This performs text matching, not arbitrary visual-description vector search. Use search_materials_v2 with query for bilingual concept expansion.

输入参数limitoffsetdate_togame_idkeyword必填sort_bydate_fromvideo_type

get_material_reuse_clues

Find directly recorded reuse relationships for a creative material_reference. Return related games, developers, first/last appearances, relative appearance days and representative material references, grouped by game. These are direct bidirectional reuse relationships, not vector similarity or proof of ownership.

输入参数limitdetail_url必填

get_reference_image_search_status

Get the processing status of a reference-image search job. Example: 'Is my reference-image search finished yet?'

输入参数job_id必填

get_context

Get CreativeScope business context, current date, supported platforms, registered tool catalog, date limits, freshness and capability boundaries. Use the tool catalog to select the appropriate discovery, aggregate or ranking contract.

无需输入参数。

get_store_game_rank

Get official Google Play or iPhone App Store free, paid or grossing charts by day, week or month and official category. country_code must be explicitly specified by the user; otherwise get_store_game_rank_filter and ask for the country. Return current, best and previous ranks, movement, hourly rank curves and game tokens.

输入参数datelimitoffsetperiodplatformrank_typecategoriescountry_code必填

get_filter_options

Get valid game categories, countries and 14 delivery-platform aliases. Map user conditions to the returned standard values before exact filtering. Country options include codes and names. Keep canonical filter values unchanged when using them as parameters.

输入参数types

get_store_game_rank_trend

Get game-level official daily chart trends using a game token or an app identifier resolved through the official package mapping. Best mode selects leading dimensions across Google Play and iPhone App Store; exact mode fixes store, country and category. Includes current-day realtime data when available. Returns daily ranks, first-entry flags and optional 24-hour curves.

输入参数modedate_togame_idplatformdate_fromcategoriesmax_seriesrank_typescountry_codepackage_nameinclude_rank_curve

get_game_materials

List a game advertiser's creatives by delivery performance, including material_reference, delivery dates, heat, reuse status and media. No standalone material tokens are returned. Each material_reference belongs to the same result item. No exact match total is returned. For platform totals, use get_game_platform_stats; never count by repeatedly paging.

输入参数limitoffsetdate_togame_id必填sort_bydate_fromvideo_typepublisher_platform

search_materials_distribution

Aggregate ad-plan and creative counts/shares by delivery platform and country using discovery filters. Return aggregates only. Each creative or plan can cover multiple countries/platforms, so sums count attributions rather than deduplicated totals. Require explicit dates (maximum 180 days) and at least one of game_ids, keyword, country_codes, publisher_platforms, languages or a creative-label filter. Use get_game_platform_stats for single-game/platform deduplicated totals.

输入参数devicedate_to必填keywordqualitygame_idsdate_from必填languagesvideo_typeaspect_ratiocountry_codescountry_matchonly_discover另有 6 个

get_game_publisher_platform_trend

Get a game delivery-platform trend for a date range. Use the returned metric and dates consistently when comparing platforms.

输入参数date_togame_id必填date_frompublisher_platform

resolve_game_by_identifier

Resolve an Android package name or numeric iOS app ID to game tokens and identity. Return all matching regional editions, ordered by lifetime estimated exposure of creatives active in the last 30 days. This is a delivery-heat reference, not incremental exposure.

输入参数typelimitidentifier必填

compare_games

Compare 2-5 games with the same date range, deduplication and metric definitions. Return creative, reused-creative and ad-plan counts plus global creative lifetime estimated exposure. Optional country filtering means target-list inclusion, not country exposure or preference. Maximum 180 days; no standalone creative/ad IDs are returned.

输入参数date_to必填rank_bygame_ids必填date_from必填country_code

get_game_daily_impressions

Get daily and cumulative estimated exposure across all Android/iOS packages associated with a game. daily_impressions is the daily increment; snapshot_impressions is cumulative through that date; daily_impressions_total is the period increment total. For historical total exposure with no date, query yesterday in Asia/Shanghai and use its snapshot_impressions. For the past N days, use daily_impressions_total. Default 90 days, maximum 365 days. Label exposure as estimated.

输入参数date_togame_id必填date_from

get_game_detail

Get game identity, delivery platforms, countries, active ad and creative counts, and download snapshots. Exposure for active creatives is lifetime estimated exposure, not 30-day incremental exposure. Google Play download_count is the latest cumulative snapshot; download_count_label is a public store range, neither is a period increment.

输入参数game_id必填

get_game_country_distribution

Get game delivery-country coverage for a date range. Country coverage can overlap and does not represent country-specific exposure or audience preference.

输入参数date_togame_id必填date_frompublisher_platform

get_material_rank

Get rising or evergreen creative rankings by period and optional primary/secondary category. Return rank, material_reference, video media, creative labels, delivery duration, heat, ad count and associated games. Always use the same item's material_reference when citing a creative. No standalone material identifiers are returned. Platform/country filtering is not supported.

输入参数datelimitoffsetperiodtag_namerank_typeclass_name

get_store_first_seen_games

Find games first observed in official daily app-store charts, defined per package, platform, country, category and rank type. This is not a release date. Complete coverage starts 2025-09-15; exclude the baseline day by default to avoid labeling existing games as new. Default game grouping deduplicates package/platform; dimension grouping returns original chart dimensions.

输入参数limitoffsetdate_tosort_bygroup_byplatformdate_fromcategoriesrank_typescountry_codeinclude_baseline

get_game_platform_stats

Get deduplicated creative count, first-discovered creative count and ad-plan count for one game, platform and explicit date range (maximum 180 days). Creative count uses lifetime overlap; first-discovered count uses first appearance within the range. No paging is needed. Always use this tool for platform totals rather than counting pages from discovery tools.

输入参数date_to必填game_id必填date_from必填publisher_platform必填

search_materials_by_filter

Search creatives by game category, creative labels, country, platform and format. Each label dimension accepts one standard value; different dimensions may be combined. Country means the delivery list includes that country, not exclusive targeting. Exposure is global lifetime estimated exposure, not country-specific. Cite metrics and material_reference from the same item. Use get_filter_options for game categories, countries and platforms.

输入参数moodlimitoffsetdate_togame_idsort_bygame_tagdate_fromgame_classvideo_typecountry_codecontent_theme另有 2 个

search_materials_v2

Discover creatives by games, countries, platforms, formats, languages, aspect ratio, duration, device, quality and discovery dates. Each result has an atomically associated material_reference, without standalone creative/ad IDs. country_match contains matches any country; exclusive requires exact set equality. Exposure is global lifetime estimated exposure, not country-specific. Pagination reports has_more, not an exact total. Use get_game_platform_stats for totals, never repeated paging. Arbitrary visual-description semantic search is not supported.

输入参数genrelimitquerydeviceoffsetdate_tokeywordqualitysort_bygame_idsdate_fromlanguages另有 9 个

get_game_publisher_platform_ratio

Get a game delivery-platform distribution for a date range. Platform coverage can overlap; shares are not exclusive audience or exposure shares.

输入参数date_togame_id必填date_fromcountry_code

get_game_ads_v2

Discover a game's ad plans by countries, platforms, format and dates. Deduplicate cross-month snapshots; each result represents one plan with its associated creative material_reference and response-local plan_sequence, without standalone ad/creative IDs. contains matches any specified country; exclusive requires exact set equality. Pagination reports has_more, not an exact total. Use get_game_platform_stats for totals.

输入参数limitoffsetdate_togame_id必填sort_bydate_fromvideo_typecountry_codescountry_matchmaterial_typepublisher_platforms

report_capability_gap

Record an unmet analysis need for future product improvements when existing tools cannot satisfy the request. Include the missing capability and an example query.

输入参数description必填example_querytriggered_by_tool

get_reference_image_search_results

Get completed reference-image search results. If the job is still running, returns polling guidance. Example: 'Show the matches from my reference-image search.'

输入参数limitjob_id必填

get_store_game_rank_filter

Get valid platforms, rank types, periods, countries, official categories and dates for official app-store rankings, including the latest Google Play US free-chart date/hour. Use before querying rankings to discover valid country and platform-specific category values.

无需输入参数。

版本历史

1
  1. v1.0.0最新Sep 16, 2026

评分

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该评分衡量此收录条目的完整程度,依据注册中心条目、端点与公开来源计算得出。它不是对服务器本身的评价,也不表示服务器安全或当前可用:可连通性是带日期的检查结果,评分也不包含安装量或用户评价。

  • 近 30 天内可连通必需25 分
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