MarketCore (now Marcora): Marketing & Brand Context

ai.marketcore由 marketcore.ai 发布官方发布者v1.0.5更新于 Oct 29, 2026

MarketCore is now Marcora: on-brand marketing content in any AI tool. New entry: ai.marcora/mcp

已验证Streamable HTTP可网页运行效率与工作流知识与记忆商业与电商

概览

AI 生成的概览

Marcora（原 MarketCore）是一个托管型 MCP 服务器，让助手读取你的品牌定位、语气和产品事实，并生成符合品牌调性的营销内容。

可以做什么
  • 读取与编辑品牌上下文：品牌基础、上下文集合与条目、语义检索上下文，以及上下文健康检查发现
  • 创建、更新和发布内容蓝图，浏览或导入社区蓝图
  • 创建、列出和更新内容文档，运行文档内助手，并核对文稿中的说法与上下文库是否一致
  • 用项目、内容计划和剧本组织工作，并生成计划中的内容
  • 创建、运行和查看可复用的多步骤工作流
  • 管理账户与团队切换，创建公开分享链接，并将 Markdown 导出为 Word
适用场景
适合营销与市场进入团队，希望让 AI 客户端依据统一维护的品牌与产品事实来起草、规划并核查内容，或运行周期性的内容工作流。
运行要求
通过 Streamable HTTP 连接固定 HTTPS 地址的托管远程服务，无需本地安装包。交互式客户端使用 OAuth 2.0，非交互环境使用 API 令牌并通过 Authorization Bearer 请求头发送。需要 Marcora 账户和团队。可选的配套技能通过 npx 或下载文件安装。
安装前请注意
该服务为商业闭源产品，账户工具会暴露订阅与用量信息。许多工具会写入、覆盖或发布数据，包括品牌基础要素、上下文条目、蓝图、内容、计划和工作流，工作流还可立即运行。公开分享链接会让内容对外可见。API 令牌属于凭据，不应放入共享配置。

安装

在 SourceWeft 中

  1. 打开 控制台中的 MarketCore (now Marcora): Marketing & Brand Context，将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/ai.marketcore%2Fmcp/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "marketcore-now-marcora-marketing-brand-c": {
      "type": "http",
      "url": "https://mcp.marketcore.ai/"
    }
  }
}

README

Marcora MCP Server

Marcora is the context layer for go-to-market teams: your positioning, brand voice, and product facts in one source of truth that your AI tools read from.

Learn more: marcora.ai

About

This is the public documentation repository for Marcora's hosted MCP server. The server itself is a commercial, closed-source remote service. This repo provides metadata, connection instructions, tool documentation, and support resources.

TypeHosted remote MCP server
ImplementationClosed-source (commercial)
TransportStreamable HTTP
AuthenticationOAuth 2.0 or API token
StatusProduction

What It Does

Marcora is the context layer for go-to-market teams. Build your source of truth once: a Brand Foundation (positioning, brand voice, and writing style) plus a Reference Library of product docs, buyer personas, competitive analysis, and messaging. Claude, ChatGPT, and any AI tool that supports MCP connections read from it, so what you write stays on-brand and accurate.

Marcora was formerly called MarketCore.

Marcora's MCP server enables AI clients to:

  • Manage brand and company context and reference materials
  • Create and manage blueprints for content generation
  • Generate marketing content from context and blueprints
  • Organize work with projects and collections
  • Browse and import community blueprints and templates
  • Plan content on the plans board and produce it, individually or from reusable playbooks
  • Automate recurring work with reusable, multi-step workflows
  • Share content externally and export to Word

Connection

Server URL (OAuth): https://mcp.marcora.ai

Authentication options:

  • OAuth 2.0 (recommended for interactive clients) — connect using https://mcp.marcora.ai
  • API Token (for non-interactive environments) — generate a key at Integration Settings and connect to the same URL (https://mcp.marcora.ai), passing the key in an Authorization: Bearer <your-api-key> header. The server negotiates the right transport automatically.

Quickstart

Add to your MCP client config:

json
{  "mcpServers": {    "marcora": {      "url": "https://mcp.marcora.ai"    }  }}

See docs/quickstart.md for setup instructions for Claude, ChatGPT, Claude Desktop, Cursor, and VS Code.

The Marcora AI Workflows Skill (recommended)

The Marcora AI Workflows Anthropic Skill ships alongside this server. It teaches your AI client Marcora's mental model, the right tool sequencing, the questions to ask the user before acting, and the pitfalls to avoid — so the agent stops misfiring on tasks that look ambiguous from tool descriptions alone.

SkillWhat it coversSource
Marcora AI Workflows (marcora-mcp)Object model (content, blueprints, projects, context items); content-generation patterns; the 4-layer context model; project-brief mechanics; the content plans board and playbooks; building reusable multi-step workflows; and choosing between similar toolsskill/marcora-mcp/

Your AI client picks the skill up on demand based on the task.

Install with the skills CLI

bash
npx skills add ccromp/marcora-mcp

This installs the marcora-mcp skill for Claude Code and other agents that read SKILL.md skills. To preview first, run npx skills add ccromp/marcora-mcp --list.

Download

Get the .skill file from the latest release:

  • marcora-mcp.skill — the Marcora skill (a zip archive containing SKILL.md and its bundled reference files).

Install

Claude Code:

bash
# Download and unzip into your skills directorymkdir -p ~/.claude/skillsunzip ~/Downloads/marcora-mcp.skill -d ~/.claude/skills/

Restart Claude Code. The skill loads automatically on any matching task.

Claude Desktop:

Import the .skill file via Claude Desktop's Skills folder. See Anthropic's Skills documentation for the current path on your platform.

ChatGPT, Cursor, and other non-Anthropic clients:

These clients don't directly support Anthropic Skills (yet). Workaround: unzip the .skill file and paste the contents of SKILL.md into your client's custom instructions or system-prompt slot. Bundled reference files can be pasted in too if your client supports longer context.

Power-user install (clone and symlink)

If you'd rather track main directly:

bash
git clone https://github.com/ccromp/marcora-mcp.gitln -s "$(pwd)/marcora-mcp/skill/marcora-mcp" ~/.claude/skills/marcora-mcp

The unbundled skill source lives under skill/.

Releases

Releases are tagged marcora-vX.Y.Z — see Releases. Each release attaches the bundled skill as marcora-mcp.skill. The skill's own version is the metadata.version field in its SKILL.md, and it moves independently of the release tag.

Available Tools

CategoryToolDescription
Accountget_current_user_infoGet profile, subscription, and usage info
Accountget_team_infoList every team you belong to + each team's members (numeric user_ids for assignment)
Accountset_active_teamSwitch your active team (returns previous_team_id to restore)
Context & Resourcesget_brand_foundationGet team's Brand Foundation (company overview, voice, style, examples)
Context & Resourcesupdate_brand_foundationOverwrite one Brand Foundation element
Context & Resourceslist_context_collectionsList context collections
Context & Resourcescreate_context_collectionCreate a new context collection
Context & Resourcesadd_contextAdd a context item to your library
Context & Resourcesupdate_contextUpdate an existing context item
Context & Resourceslist_context_itemsList context items in your library (optional semantic search)
Context & Resourcesget_context_itemGet a context item's full markdown content
Context & Resourcesget_relevant_contextSearch context library by prompt (with a project_id, also returns the project's brief)
Context Intelligencelist_ci_findingsList findings from automated context-library scans
Context Intelligenceget_ci_findingGet one finding in full detail by UUID
Context Intelligenceupdate_ci_finding_statusAcknowledge, dismiss, or resolve a finding
Context Intelligencetrigger_health_audit_scanStart a library-wide context health audit
Content Groundingcheck_content_groundingCheck a document's claims against your context library
Content Groundingget_grounding_resultRead a grounding scan's result (poll with scan_id)
Content Groundingapply_grounding_fixApply a finding's recommended fix by id
Referencelist_content_categoriesList content categories
Referencelist_targeting_dimensionsList targeting dimensions and options
Referencelearn_marcora_toolsMarcora's guide to its own tools, by topic (for assistants without the skill)
Blueprintslist_blueprintsList all blueprints
Blueprintsget_blueprintGet blueprint details by UUID
Blueprintscreate_blueprintCreate a reusable content template
Blueprintscreate_blueprint_draftCreate an AI-assisted blueprint draft
Blueprintsfinalize_blueprint_draftPublish a blueprint draft
Community Blueprintslist_community_blueprintsBrowse community templates
Community Blueprintsget_community_blueprint_detailsGet community blueprint details
Community Blueprintsimport_community_blueprintImport a community blueprint
Contentcreate_contentSave a new document in the workspace: your own text by default, or written by Marcora (with or without blueprint)
Contentget_generation_statusCheck async generation status
Contentlist_contentList all content (optional semantic search)
Contentget_contentGet full content by ID
Contentupdate_contentUpdate a content document
Contentask_content_assistantRun the in-document Content Assistant on a document
Sharing & Exportcreate_external_shareCreate a public share link
Sharing & Exportconvert_markdown_to_word_docExport markdown as Word doc
Projectslist_projectsList all projects
Projectsget_projectGet project details, including its brief
Projectscreate_projectCreate a new project
Projectsupdate_projectUpdate mutable fields on a project
Plans & Playbookslist_plansList content plans (with filters)
Plans & Playbooksget_planGet plan details by UUID
Plans & Playbookscreate_planCreate a new content plan
Plans & Playbooksupdate_planUpdate a plan or transition its stage
Plans & Playbooksproduce_planProduce (generate) the content a plan describes
Plans & Playbookslist_playbooksList content playbooks
Plans & Playbooksget_playbookGet a playbook and its ordered items
Plans & Playbookscreate_playbookAuthor a reusable playbook of plan items
Plans & Playbookscreate_playbook_from_plansCapture existing plans as a playbook
Plans & Playbooksupdate_playbookRename, re-describe, or restructure a playbook
Plans & Playbooksinstantiate_playbookRun a playbook into a batch of plans (optionally anchored to a date)
Workflowslist_workflowsList workflows
Workflowsget_workflowGet a workflow's full definition
Workflowscreate_workflowCreate a new workflow template
Workflowsupdate_workflowUpdate, activate, or archive a workflow
Workflowsrun_workflowRun a workflow now
Workflowsget_workflow_runsInspect workflow run history

See docs/tools.md for the complete tool reference.

Documentation

Security & Privacy

See docs/security.md for details on data handling, permissions, and responsible disclosure.

Support

License

The documentation, skill, and metadata in this repository are licensed under the MIT License. The Marcora MCP server implementation is proprietary and is not covered by that license or included in this repository.

来源：README.md，提交 6cead1d

工具

0
SourceWeft 尚未读取此服务器的工具。

版本历史

2
  1. v1.0.5最新Oct 29, 2026
  2. v1.0.4Sep 16, 2026

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