Serpel

app.serpelv0.2.0更新于 Oct 11, 2026

SEO rankings, search performance, keyword opportunities, competitors and site audits.

已验证Streamable HTTP可网页运行Business & CommerceData & AnalyticsWeb Search & Scraping

概览

AI 生成的概览

让助手读取 Serpel 账户的 SEO 数据：排名、搜索表现、竞争对手、抓取问题和 AI 可见度。

功能
把助手连接到 Serpel MCP 服务器，使其能查询用户自己项目的 SEO 数据。只读工具涵盖项目列表与概览、跟踪关键词排名、Search Console 或 Bing 的点击与展示、排名 4 到 20 位的快速提升机会、竞争对手对比、抓取问题、在 ChatGPT 回答和 Google AI Overviews 中的引用与提及、后台任务状态、按优先级排序的建议、代码库路由与元数据映射，以及各落地页的转化表现。另一个工具 research_keywords 返回关键词创意及搜索量、难度和意图，并消耗积分。列表最多 25 行，部分客户端会把四个工具的结果显示为交互卡片。
适用场景
适合已在 Serpel 中跟踪网站、希望不打开仪表盘就向助手询问排名、搜索表现、快速提升词、竞争对手差距、技术抓取问题或 AI 引用情况的人。也适合希望结合代码库快照获取 SEO 上下文的开发者。
运行要求
远程 Streamable HTTP 端点 Serpel 账户。认证方式为支持时通过浏览器 OAuth 登录，或使用具备 mcp:read 权限及所需数据读取权限的 API 令牌，以 Authorization Bearer 请求头发送。关键词研究还需要有效的 Starter 或 Pro 套餐，以及允许代理消耗积分的工作区设置。
安装前请注意
API 令牌属于凭据，应仅授予读取权限。research_keywords 会消耗月度套餐额度中的积分，受每日代理积分上限限制，且在 ChatGPT 中不提供。工具被描述为只读且不会更改网站，但结果包含账户数据，请查看隐私政策，并在不再需要时从仪表盘断开客户端。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Serpel，将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "mcp": {
      "type": "http",
      "url": "https://serpel.app/mcp"
    }
  }
}

README

Serpel plugin for AI assistants

Ask Claude, ChatGPT, Codex, Cursor, GitHub Copilot, VS Code or the Gemini CLI about the SEO data of your own websites. The plugin connects your assistant to the Serpel MCP server and adds a skill that explains which tool to use when.

The plugin contains manifests and one skill only. It has no program code and no hooks.

What you can ask

  • Which projects do I have, and how healthy is each one?
  • Which keywords moved up or down since the last rank check?
  • What do Google Search Console clicks and impressions look like compared with the previous period?
  • Which queries rank on positions 4 to 20 and are quick wins?
  • Where do my competitors rank better than I do?
  • Which technical issues did the latest crawl find, and what should I fix first?
  • How often is my site cited or mentioned in ChatGPT answers and in Google AI Overviews?
  • Has my crawl or rank check finished?
  • Optional, uses credits: keyword ideas with search volume, difficulty and intent.

Tools

ToolPurposeCosts
list_projectsProjects of your account with IDs and domainsfree
get_project_overviewAudit score, rankings, AI visibility, tasks and next stepsfree
get_keyword_rankingsTracked keywords with positions and changesfree
get_search_performanceSearch Console or Bing clicks, impressions, CTR, positionfree
find_keyword_opportunitiesQueries on positions 4 to 20 with impressionsfree
analyze_competitorsVisibility and head-to-head comparison from stored resultsfree
get_crawl_issuesIssues of the latest crawl by severityfree
get_ai_visibilityCitations and mentions in ChatGPT answers and Google AI Overviewsfree
get_job_statusStatus and result of a background jobfree
get_seo_recommendationsPrioritised recommendations with impact, effort and evidencefree
get_codebase_overviewRoutes, metadata and live-page mapping from the codebase snapshotfree
get_conversion_performanceSessions, conversions and conversion rate per landing pagefree
research_keywordsKeyword ideas and metricscredits

All lists contain at most 25 rows. Tools only read data of projects you can access, and they never change your website.

ChatGPT does not offer research_keywords. In all other clients it needs an active Starter or Pro plan and the workspace setting “Agents can spend credits”. A daily credit limit for agents applies, and credits come from your monthly plan allowance first.

Interactive cards

In apps that can display MCP Apps, such as ChatGPT and Claude, four tools show their result as an interactive card: get_keyword_rankings, get_crawl_issues, find_keyword_opportunities and get_ai_visibility. Every other client, for example Claude Code, Cursor, Codex and the Gemini CLI, gets the same data as text. The cards load no external resources and open links only to the Serpel dashboard.

Set up

The server address is https://serpel.app/mcp (Streamable HTTP). Clients that support OAuth open a browser window for the sign-in on first use. Alternatively create an API token with the mcp:read permission (plus the read permissions for the data you want to use) in the Serpel dashboard under Settings, API tokens, and send it as Authorization: Bearer <token>.

Claude Code

bash
claude mcp add --transport http serpel https://serpel.app/mcp

To load the plugin with its skill from a local checkout: claude --plugin-dir ./serpel-plugin.

ChatGPT and Codex

Install the plugin from the plugin directory, or add the remote MCP server https://serpel.app/mcp in the connector settings and sign in with your Serpel account.

Cursor

Add the server in .cursor/mcp.json or install the plugin from the marketplace:

json
{  "mcpServers": {    "serpel": { "url": "https://serpel.app/mcp" }  }}

VS Code with GitHub Copilot

Add the server in .vscode/mcp.json or install it from the MCP gallery (@mcp):

json
{  "servers": {    "serpel": { "type": "http", "url": "https://serpel.app/mcp" }  }}

Gemini CLI

bash
gemini extensions install https://github.com/Serpelapp/serpel-plugin

Files

FileFor
plugin.json, mcp.json, skills/serpel/SKILL.mdAgent Plugins 1.0: ChatGPT, Codex, Cursor, GitHub Copilot, VS Code
chatGpt/skills/serpel/SKILL.mdSkill for the ChatGPT app directory, without keyword research, which ChatGPT does not offer
.claude-plugin/plugin.json, .mcp.jsonClaude Code
gemini-extension.jsonGemini CLI
server.jsonOfficial MCP registry, name app.serpel/mcp
assets/Icon

All manifests carry the same version.

Privacy and support

Tool results contain data from your Serpel account only. Disconnect a client at any time in the Serpel dashboard under Settings, API, connected apps.

来源：README.md，提交 d164ba8

工具

0
工具元数据尚未被收录。

版本历史

1
  1. v0.2.0最新Oct 11, 2026