Blawgy

com.blawgyv1.0.0更新于 Oct 11, 2026

Research keywords, plan, write, update and publish SEO blog posts on your site from any agent.

已验证Streamable HTTP可网页运行Business & Commerce Data & Analytics Productivity & Workflow

概览

AI 生成的概览

让助手在已连接的网站上做关键词研究、规划、撰写、更新并发布 SEO 博客文章，并管理相关博客设置。

功能: Blawgy 提供大量工具（共 123 个），涵盖关键词研究、内容规划、文章撰写与编辑、对已发布文章的智能更新，以及图片、产品、地区页面、护栏、Webhook、团队和账单查询。每个站点工具都需要传入 site 参数；研究、写作、扫描等耗时任务会立即返回任务 id，由状态工具报告进度。删除或发布类操作需要显式确认步骤；结账、输入卡号、变更套餐和删除账户仍在浏览器中完成，相关工具只返回链接。
适用场景: 当你希望由助手运行或协助 SEO 博客流程时适用：寻找关键词、建立和调整内容计划、起草或改写文章、更新表现不佳的已发布文章，或批量生成地区页面。适合网站所有者、代理机构以及通过单一连接管理多个站点的白标合作伙伴。
运行要求: 远程 Streamable HTTP 端点 app.blawgy.com，无需本地运行时或安装包。认证方式为 OAuth 2.1（含 PKCE 和动态客户端注册），或通过 Authorization 请求头以 Bearer 形式发送 API 密钥。需要付费的 Blawgy 套餐；凭据范围可限定为单个站点、你的全部站点或合作伙伴的客户站点，权限为只读或读写。部分客户端仅支持 OAuth，部分套餐限制写入。

安装前请注意

该凭据权限较大：可写入、发布、回滚、删除，并修改设置、产品、图片、Webhook 和团队邀请，请按实际需要限定站点范围和读写权限。Authorization 请求头携带只显示一次的密钥，应存放在环境变量中而非共享配置里。发布、删除、回滚和断开连接需要确认，但许多写入工具不需要。每次调用都会记录工具、站点、结果和时间，并按凭据限制调用频率。

安装

在 SourceWeft 中

打开控制台中的 Blawgy，将其添加到工作区。
为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。远程服务在工作区中配置后即可从网页运行时运行。

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "blawgy": {
      "type": "http",
      "url": "https://app.blawgy.com/mcp"
    }
  }
}

README

[Blawgy]

Blawgy MCP server

Run your blog from Claude, ChatGPT, Cursor or your own agent.

Blawgy researches keywords, writes SEO articles and publishes them to your site (WordPress, Shopify, Webflow, Wix, Framer, Ghost, Duda or your own API) on a schedule. This MCP server gives an AI agent everything the dashboard can do. Read your Search Console traffic, run keyword research, build and reorder the content plan, write and edit articles, draft and approve updates to live posts, change images, products, locations and settings, manage guardrails, webhooks and your team.

This repo holds the public listing (README, server.json, logo). The server itself runs inside Blawgy and is not open source.

Endpoint https://app.blawgy.com/mcp (Streamable HTTP) Auth OAuth 2.1 with PKCE and dynamic client registration, or an API key as a bearer token Plans every paid Blawgy plan, including clients of white-label partners Docs blawgy.com/mcp and the help article

Connect

Claude (web, desktop, mobile)

Customize, then Connectors, then Add custom connector. Name it Blawgy, paste the server URL, press Connect and sign in with your Blawgy account. Pick the sites and whether the connection can write. On Team and Enterprise plans an owner adds it under Organization settings. To use an API key instead, paste Authorization and Bearer <key> under Request headers.

Claude Code

bash

claude mcp add --transport http blawgy https://app.blawgy.com/mcpclaude mcp login blawgy     # or run /mcp inside a session

claude mcp add --transport http blawgy https://app.blawgy.com/mcpclaude mcp login blawgy     # or run /mcp inside a session

With an API key, no sign-in needed

bash

claude mcp add --transport http blawgy https://app.blawgy.com/mcp \  --header "Authorization: Bearer blk_live_..."

claude mcp add --transport http blawgy https://app.blawgy.com/mcp \  --header "Authorization: Bearer blk_live_..."

Shared with your repo in .mcp.json (--scope project)

json

{  "mcpServers": {    "blawgy": {      "type": "http",      "url": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer ${BLAWGY_API_KEY}" }    }  }}

{  "mcpServers": {    "blawgy": {      "type": "http",      "url": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer ${BLAWGY_API_KEY}" }    }  }}

ChatGPT

Settings, then Connectors, then Advanced settings, turn on Developer mode, press Create. Name it Blawgy, paste the server URL, choose OAuth, sign in. ChatGPT only supports OAuth, so keys do not work there. Developer mode on Plus and Pro is read only. Writing, publishing and settings changes need a Business, Enterprise or Edu workspace with Developer mode enabled by an admin.

Cursor

.cursor/mcp.json in a project, or ~/.cursor/mcp.json for every project. Leave out headers and Cursor prompts you to sign in.

With an API key

json

{  "mcpServers": {    "blawgy": {      "url": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer ${env:BLAWGY_API_KEY}" }    }  }}

{  "mcpServers": {    "blawgy": {      "url": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer ${env:BLAWGY_API_KEY}" }    }  }}

VS Code and GitHub Copilot

.vscode/mcp.json, or run MCP: Add Server from the command palette.

json

{  "inputs": [    { "type": "promptString", "id": "blawgy-key", "description": "Blawgy API key", "password": true }  ],  "servers": {    "blawgy": {      "type": "http",      "url": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer ${input:blawgy-key}" }    }  }}

{  "inputs": [    { "type": "promptString", "id": "blawgy-key", "description": "Blawgy API key", "password": true }  ],  "servers": {    "blawgy": {      "type": "http",      "url": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer ${input:blawgy-key}" }    }  }}

Drop inputs and headers to sign in with OAuth instead.

Windsurf (Devin Desktop)

~/.config/devin/mcp_config.json (Windows %APPDATA%\devin\mcp_config.json), or Cascade's menu, Open MCP config file.

json

{  "mcpServers": {    "blawgy": {      "serverUrl": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer blk_live_..." }    }  }}

{  "mcpServers": {    "blawgy": {      "serverUrl": "https://app.blawgy.com/mcp",      "headers": { "Authorization": "Bearer blk_live_..." }    }  }}

Gemini CLI

or with a key, gemini mcp add --transport http --header "Authorization: Bearer blk_live_..." blawgy https://app.blawgy.com/mcp.

Codex CLI

or codex mcp add blawgy --url https://app.blawgy.com/mcp followed by codex mcp login blawgy for OAuth.

Gemini CLI extension

This repo is also a Gemini CLI extension (gemini-extension.json), so one command installs it with OAuth sign-in.

Cline

Clients that only speak stdio can bridge with npx -y mcp-remote https://app.blawgy.com/mcp. See llms-install.md.

One-click links

Cursor cursor://anysphere.cursor-deeplink/mcp/install?name=blawgy&config=eyJ1cmwiOiAiaHR0cHM6Ly9hcHAuYmxhd2d5LmNvbS9tY3AifQ==
VS Code vscode:mcp/install?%7B%22name%22%3A%22blawgy%22%2C%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fapp.blawgy.com%2Fmcp%22%7D

Your own agent

Create a key in Settings, AI agents. Choose its reach (one site, all your sites, or every client site if you are a partner) and whether it can write. The key is shown once.

TypeScript SDK

import { Client, StreamableHTTPClientTransport } from '@modelcontextprotocol/client';
const client = new Client({ name: 'my-agent', version: '1.0.0' });const transport = new StreamableHTTPClientTransport(new URL('https://app.blawgy.com/mcp'), {  requestInit: { headers: { Authorization: `Bearer ${process.env.BLAWGY_API_KEY}` } },});await client.connect(transport);const { tools } = await client.listTools();

import { Client, StreamableHTTPClientTransport } from '@modelcontextprotocol/client';
const client = new Client({ name: 'my-agent', version: '1.0.0' });const transport = new StreamableHTTPClientTransport(new URL('https://app.blawgy.com/mcp'), {  requestInit: { headers: { Authorization: `Bearer ${process.env.BLAWGY_API_KEY}` } },});await client.connect(transport);const { tools } = await client.listTools();

Claude API (MCP connector, beta header anthropic-beta: mcp-client-2025-11-20)

json

"mcp_servers": [  { "type": "url", "url": "https://app.blawgy.com/mcp", "name": "blawgy", "authorization_token": "blk_live_..." }],"tools": [{ "type": "mcp_toolset", "mcp_server_name": "blawgy" }]

"mcp_servers": [  { "type": "url", "url": "https://app.blawgy.com/mcp", "name": "blawgy", "authorization_token": "blk_live_..." }],"tools": [{ "type": "mcp_toolset", "mcp_server_name": "blawgy" }]

OpenAI Agents SDK (Python)

python

MCPServerStreamableHttp(params={    "url": "https://app.blawgy.com/mcp",    "headers": {"Authorization": f"Bearer {os.environ['BLAWGY_API_KEY']}"},})

MCPServerStreamableHttp(params={    "url": "https://app.blawgy.com/mcp",    "headers": {"Authorization": f"Bearer {os.environ['BLAWGY_API_KEY']}"},})

What you can ask

What grew and what slipped on my blog in the last 28 days, and why?
Find low-difficulty keywords about soy candle care and add the best five to the plan.
Write an article on fixing candle tunnelling and send it to WordPress as a draft.
Which published posts are losing clicks? Draft an update for the worst one and show me the diff.
Is yesterday's post indexed by Google and Bing yet? Recheck it.
Add a guardrail that we never quote prices, and apply it to every site I run.
Switch all my client sites to three posts a week and reschedule anything overdue.

Tools

Every site tool takes a site argument (the domain). The server's instructions tell the agent which sites the credential can reach. Slow work (research, writing, scans, syncs) returns a job id immediately and a status tool reports progress.

123 tools. "confirm" means the agent must confirm before the call runs. "Pro+" tools are hidden on lower plans.

Content plan

Tool	What it does	Access
`get_plan`	Get content plan	read
`generate_plan`	Generate or refill the plan	write
`add_to_plan`	Add to plan	write
`update_plan_entry`	Edit a plan entry	write
`remove_plan_entry`	Remove a plan entry	confirm
`reschedule_overdue`	Reschedule overdue entries	write
`pause_autopilot`	Pause the plan	write
`resume_autopilot`	Resume the plan	write
`update_plan_config`	Update plan settings	write
`dismiss_topic`	Hide a research topic	write
`exclude_topic`	Exclude a topic or keyword	write
`accept_plan_suggestion`	Accept a suggested topic	write
`dismiss_plan_suggestion`	Dismiss a suggested topic	write

Articles

Tool	What it does	Access
`list_articles`	List articles	read
`get_article`	Get an article	read
`write_article_now`	Write article(s) now	write
`update_article`	Edit an article	write
`reschedule_article`	Change an article's publish date	write
`publish_draft`	Publish a CMS draft	confirm
`republish_article`	Republish an article	confirm
`delete_article`	Delete an article	confirm
`release_held_article`	Release a held article	confirm
`get_article_preview_url`	Get a preview link	read

Article builder

Tool	What it does	Access
`generate_titles`	Builder step 1: titles	write
`generate_outline`	Builder step 2: outline	write
`regenerate_outline`	Builder: redo the outline	write
`write_from_outline`	Builder step 3: write the article	write
`regenerate_section`	Builder: rewrite one section	write
`remix_from_urls`	Remix an existing article	write
`list_builder_drafts`	List builder drafts	read
`get_builder_draft`	Get a builder draft	read
`save_builder_draft`	Save a builder draft	write
`delete_builder_draft`	Delete a builder draft	confirm
`publish_article_from_builder`	Save and publish a builder article	confirm

Smart updates

Tool	What it does	Access
`list_update_opportunities`	List page updates	read
`check_for_updates`	Find new update opportunities	write, Pro+
`draft_update`	Write an update draft	write, Pro+
`edit_update_draft`	Edit an update draft	write, Pro+
`approve_update`	Approve and publish an update	confirm, Pro+
`dismiss_update`	Dismiss an update	write, Pro+
`revert_update`	Revert a published update	confirm, Pro+
`set_updates_autopilot`	Turn updates autopilot on or off	write, Pro+

Images and photo bank

Tool	What it does	Access
`list_image_posts`	List posts whose image can be changed	read
`get_post_image`	Get a post's image panel	read
`generate_post_image`	Generate a new image for a post	write, Pro
`upload_post_image`	Upload your own image for a post	write, Pro
`apply_post_image`	Apply a candidate as the post's image	write
`revert_post_image`	Revert a post's image	confirm
`get_image_preview_usage`	Image preview allowance and sample titles	read
`preview_image_style`	Render a sample image in a style	write
`extract_brand_colors`	Read brand colours off the website	write
`list_photos`	List the product photo bank	read
`get_photo_candidates`	Products that can be added to the photo bank	read
`add_photo_from_product`	Add a catalogue product to the photo bank	write
`add_photo`	Upload a product photo to the bank	write
`update_photo`	Edit a photo bank entry	write
`remove_photo_background`	Remove a photo's background	write
`restore_photo_original`	Restore a photo's original upload	write
`duplicate_photo`	Add another look of a product	write
`delete_photo`	Delete a photo from the bank	confirm

Products

Tool	What it does	Access
`list_products`	List products	read
`get_product`	Get one product	read
`sync_products`	Sync products from Shopify now	write
`get_product_sync_status`	Product sync settings and status	read
`update_product_sync_settings`	Change automatic product sync	write
`add_product`	Add a product by hand	write
`update_product`	Edit a product	write
`hide_product`	Hide a product from articles	write
`unhide_product`	Unhide a product	write
`delete_product`	Delete (archive) a product	confirm
`get_dutchie_status`	Dutchie POS connection status	read
`connect_dutchie`	Connect a Dutchie location	write
`sync_dutchie`	Pull the Dutchie menu now	write
`remove_dutchie_location`	Disconnect a Dutchie location	confirm

Location pages

Tool	What it does	Access
`list_business_locations`	List business locations	read
`detect_business_location`	Detect the business location from the website	write
`add_business_location`	Add a business location	write
`update_business_location`	Edit a business location	write
`delete_business_location`	Delete a business location	confirm
`set_primary_location`	Make a location the primary one	write
`list_page_templates`	List WordPress pages to use as templates	read
`get_nearby_towns`	Find nearby towns to target	read
`preview_location_pages`	Preview titles and slugs for a batch of pages	read
`preview_location_page_content`	Preview the full rewritten content of one page	write
`generate_location_page_drafts`	Generate location pages as WordPress drafts	write
`publish_location_pages`	Generate and PUBLISH location pages	confirm

Settings and integrations

Tool	What it does	Access
`get_settings`	Get all site settings	read
`update_settings`	Update site settings	write
`find_competitors`	Suggest competitors	write
`generate_description`	Draft a business description from the website	write
`fetch_sitemap_links`	Read the site's sitemap	read
`get_site_guardrails`	Guardrails applied to this site	read
`update_site_guardrails`	Set which guardrails apply to this site	write
`list_guardrails`	List the guardrail library	read
`create_guardrail`	Create a guardrail	write
`update_guardrail`	Edit a guardrail	write
`delete_guardrail`	Delete a guardrail	confirm
`connect_platform`	Connect or re-test the CMS	write
`get_platform_options`	Options the connected CMS offers	read
`get_connect_link`	Get a Google Search Console or Bing connect link	write
`disconnect_gsc`	Disconnect Google Search Console	confirm
`disconnect_bing`	Disconnect Bing Webmaster Tools	confirm
`set_draft_mode`	Turn draft mode on or off	write
`get_pixel_snippet`	Engagement pixel status and install snippet	read, Pro+
`set_pixel_enabled`	Turn the engagement pixel on or off	write, Pro+
`list_webhooks`	List webhooks	read
`create_webhook`	Create a webhook	write
`update_webhook`	Edit a webhook	write
`delete_webhook`	Delete a webhook	confirm
`regenerate_webhook_token`	Regenerate a webhook's auth token	confirm
`test_webhook`	Send a test event to a webhook	write
`get_webhook_history`	Webhook delivery history	read
`retry_webhook_delivery`	Retry a failed webhook delivery	write
`get_notification_prefs`	Get email notification preferences	read
`update_notification_prefs`	Change email notification preferences	write

Team, billing and help

Tool	What it does	Access
`list_team`	List teammates and invitations	read
`invite_teammate`	Invite a teammate	write
`resend_invite`	Resend an invitation	write
`revoke_invite`	Revoke an invitation	confirm
`get_billing`	Current plan and billing status	read
`get_upgrade_link`	Get a checkout or billing portal link	write
`search_help`	Ask the help centre	read
`contact_support`	Escalate to a human	write

Checkout, card entry, plan changes and account deletion stay in the browser. The relevant tools return a link for a human to open.

Security

Scoped credentials. A key or OAuth connection reaches one site, all your sites, or (for partners) every approved client site. Each is read only or read and write. Read-only credentials never see write tools.
Confirm step. Delete, publish, revert, disconnect and cancel require the agent to confirm with a one-line description of exactly what will happen.
Same limits as the dashboard. Posts per week, credits and rate limits apply as they do when you click. Per credential, 120 calls a minute and 3000 a day. Agents never get admin access.
Revoke any time. Settings, AI agents lists every key and connected app with its last use. Revoking takes effect on the next call.
Stored as hashes. Keys and tokens are stored hashed. The key is shown once at creation.
Logged. Every call records the tool, the site, the result and the time. Argument values are not stored.
OAuth details. Authorization code with PKCE S256, dynamic client registration (RFC 7591), exact redirect URI match, 1 hour access tokens, rotating refresh tokens with reuse detection, resource indicator bound to the /mcp URL. Metadata at https://app.blawgy.com/.well-known/oauth-authorization-server and https://app.blawgy.com/.well-known/oauth-protected-resource.

Partners and agencies

A partner owner who connects reaches every approved client site from one connection, so a request like "switch every client to three posts a week" is a single call per site, driven by the agent. Clients can connect their own agents too, scoped to their own sites. Today the connection is made at app.blawgy.com, not on a white-label domain.

License

The contents of this repository (README, server.json, logo) are MIT licensed. The Blawgy service and the MCP server behind app.blawgy.com/mcp are proprietary and governed by the Blawgy terms.

来源：README.md，提交 2cfc268

工具

工具元数据尚未被收录。

版本历史

v1.0.0最新Oct 11, 2026

Blawgy

概览

安装

在 SourceWeft 中

其他 MCP 客户端

README

Blawgy MCP server

Connect

Claude (web, desktop, mobile)

Claude Code

ChatGPT

Cursor

VS Code and GitHub Copilot

Windsurf (Devin Desktop)

Gemini CLI

Codex CLI

Gemini CLI extension

Cline

One-click links

Your own agent

What you can ask

Tools

Content plan

Articles

Article builder

Smart updates

Images and photo bank

Products

Location pages

Settings and integrations

Team, billing and help

Security

Partners and agencies

Links

License

工具

版本历史

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