Google Analytics 4 MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 发布v1.0.0更新于 Nov 4, 2026

Hosted Google Analytics 4 MCP server, with each action switched on or off per account.

已验证Streamable HTTP可网页运行数据与分析商业与电商

概览

AI 生成的概览

托管的 Google Analytics 4 MCP 服务器，让助手查询 GA4 流量、用户行为与电商数据，并管理媒体资源、数据流和设置。

可以做什么
  • 查询流量来源、页面、事件、电商、地域、技术和受众群体等报表，并执行自定义 runReport 查询
  • 读取媒体资源配置：媒体资源、数据流、自定义维度和指标、关键事件、受众群体、渠道组、BigQuery 与 Google Ads 关联、数据保留和增强衡量设置
  • 创建和更新媒体资源、数据流、自定义维度与指标、关键事件、受众群体、渠道组、各类关联及保留设置
  • 删除或归档数据流、关联、关键事件、渠道组和自定义维度，并将媒体资源移入回收站
  • 管理 Measurement Protocol 密钥，包括读取密钥值以及创建或撤销密钥
适用场景
适合营销人员、网站所有者与分析人员用自然语言询问 GA4 的流量、转化和收入情况，或让助手在不打开 GA4 界面的情况下调整媒体资源配置。
运行要求
远程 streamable HTTP 端点，无需本地安装包。需要 InsightfulPipe 账号并通过 OAuth 使用 Google 登录，且需付费的 InsightfulPipe 套餐（提供试用）。可在 Claude、ChatGPT 开发者模式、Claude Code 或 Cursor 中作为自定义连接器添加。
安装前请注意
该连接为读写模式：62 个操作中有 36 个会修改或删除 GA4 配置，包括删除数据流、关联、关键事件以及将媒体资源移入回收站。破坏性操作默认关闭，可按账号开启，因此除非确需写入，建议保持只读。有一个操作会返回 Measurement Protocol 密钥值，可用于向数据流发送事件。分析数据会经过第三方托管服务。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Google Analytics 4 MCP by InsightfulPipe，将其添加到工作区。
  2. 连接 所需的 凭据。它们会被私密存储，绝不会在公开页面上展示。
  3. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-analytics/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。 客户端会在首次连接时完成 OAuth 登录。

{
  "mcpServers": {
    "google-analytics-4-by-insightfulpipe": {
      "type": "http",
      "url": "https://google-analytics.insightfulmcp.com/"
    }
  }
}

README

Google Analytics 4 MCP Server (GA4) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google Analytics 4 to AI assistants for website analytics and property management.

Part of the Insightful Pipe MCP Server Collection — Connect Google Analytics 4 to Claude, ChatGPT, Cursor, and other AI assistants using the Model Context Protocol. Query website traffic, analyze user behavior, and get AI-driven insights conversationally.

[Explore All MCP Servers]

[Google Analytics MCP Server]

MCP Server URL

https://google-analytics.insightfulmcp.com/

What is Google Analytics 4 MCP?

Google Analytics 4 MCP is a remote Model Context Protocol server that enables AI assistants to query and analyze your GA4 data. This powerful integration allows you to:

  • Ask questions about website traffic in natural language
  • Analyze user behavior, conversions, and engagement
  • Generate custom reports through conversation
  • Get AI-powered insights and recommendations
  • Access traffic sources, pages, events, and demographics

Installation

Claude

  1. Copy the MCP Server URL: https://google-analytics.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-analytics.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http google-analytics https://google-analytics.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "google-analytics": {      "url": "https://google-analytics.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

62 actions: 26 read, 36 write.

Read Actions (26)

Show all 26 read actions
ActionDescription
ecommerceE-commerce performance data including transactions, revenue, and product metrics
eventsEvent tracking data including event names, counts, and user engagement
geoGeographic performance data including country, region, city, and language
get_audienceGet one audience, including its filter clauses
get_bigquery_linkGet one BigQuery export link
get_channel_groupGet one channel group, including its grouping rules
get_custom_dimensionGet a single GA4 custom dimension by id
get_custom_metricGet a single GA4 custom metric by id
get_data_retention_settingsRead a GA4 property's event and user data retention settings
get_data_streamFetch one data stream, including its Measurement ID
get_enhanced_measurement_settingsRead the enhanced measurement settings of a web data stream
get_key_eventGet a single GA4 key event by id
get_propertyFetch a GA4 property's settings (name, time zone, currency, industry)
get_reportExecute GA4 runReport with arbitrary metrics and dimensions
list_audiencesList the audiences on a property
list_bigquery_linksList the BigQuery export links on a property
list_channel_groupsList the channel groups on a property
list_custom_dimensionsList the GA4 custom dimensions on a property
list_custom_metricsList the GA4 custom metrics on a property
list_data_streamsList a GA4 property's data streams (web, Android, iOS)
list_google_ads_linksList the Google Ads accounts linked to a GA4 property
list_key_eventsList the GA4 key events (conversions) on a property
pagesPage-level performance data including views, engagement, and user behavior
techTechnology breakdown data including browser, device, OS, and platform
traffic_sourcesTraffic acquisition data including source, medium, campaign, and channel groupings
user_demographicsUser demographic data including age, gender, interests, and user type

Write Actions (36)

Show all 36 write actions
ActionDescription
acknowledge_user_data_collectionAttest the User Data Collection acknowledgement on a property, which GA4 requires before Measurement Protocol secrets can be created
archive_audienceArchive an audience so it stops collecting members
archive_custom_dimensionArchive a GA4 custom dimension (frees a slot; not a hard delete)
archive_custom_metricArchive a GA4 custom metric (frees a slot; not a hard delete)
create_audienceCreate an audience from a set of filter clauses
create_bigquery_linkLink a GA4 property to a BigQuery project for raw event export
create_channel_groupCreate a custom channel group from grouping rules
create_custom_dimensionCreate a GA4 custom dimension from an event parameter
create_custom_metricCreate a GA4 custom metric from an event parameter
create_data_streamCreate a web, Android or iOS data stream on a GA4 property
create_google_ads_linkLink a Google Ads account to a GA4 property
create_key_eventCreate a GA4 key event (conversion) for an event name
create_measurement_protocol_secretCreate a Measurement Protocol secret so server-side events can be sent to a stream
create_propertyCreate a new GA4 property under an account
delete_bigquery_linkRemove a BigQuery export link
delete_channel_groupDelete a custom channel group
delete_data_streamDelete a data stream from a GA4 property
delete_google_ads_linkUnlink a Google Ads account from a GA4 property
delete_key_eventDelete a GA4 key event (conversion)
delete_measurement_protocol_secretDelete a Measurement Protocol secret, revoking server-side sends that use it
delete_propertySoft-delete (trash) the connected GA4 property
get_measurement_protocol_secretGet one Measurement Protocol secret, including its secret value
list_accountsList the GA4 accounts this connection can administer
list_measurement_protocol_secretsList the Measurement Protocol secrets on a data stream
update_audienceRename an audience or change its description
update_bigquery_linkChange what a BigQuery export link exports
update_channel_groupChange a channel group's name, description, rules, or primary flag
update_custom_dimensionUpdate a GA4 custom dimension's display name / description
update_custom_metricUpdate a GA4 custom metric's display name / description
update_data_retention_settingsSet how long a GA4 property retains event and user data
update_data_streamUpdate a data stream's display name or default URI
update_enhanced_measurement_settingsTurn enhanced measurement events (scrolls, outbound clicks, site search, video, downloads) on or off
update_google_ads_linkUpdate a Google Ads link's personalized-advertising setting
update_key_eventUpdate a GA4 key event's counting method or default value
update_measurement_protocol_secretRename a Measurement Protocol secret
update_propertyUpdate a GA4 property's display name, time zone, currency or industry

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Traffic Analysis

"Show me website traffic for the last 30 days compared to the previous period"

Acquisition Insights

"Which traffic sources have the highest conversion rate?"

Page Performance

"What are my top 10 landing pages by engagement rate?"

E-commerce Analytics

"What's our revenue trend this quarter and which products are selling best?"

User Behavior

"How do mobile users behave differently from desktop users?"

Custom Reports

"Run a report showing sessions by country and device category"

Supported Metrics

MetricDescription
UsersUnique visitors to your site
SessionsTotal website visits
PageviewsTotal page views
Engagement RatePercentage of engaged sessions
Average Session DurationTime spent on site
Bounce RateSingle-page sessions
ConversionsGoal completions
RevenueE-commerce revenue (if applicable)

Why Google Analytics 4 MCP?

For Digital Marketers

  • Instant answers - No more complex report building
  • Natural language - Ask questions like you're talking to an analyst
  • Cross-channel insights - Combine with ad platform data

For Website Owners

  • Understand your audience - Deep user behavior insights
  • Track goals - Monitor what matters to your business
  • Identify opportunities - AI-powered recommendations

For Analysts

  • Faster exploration - Query data conversationally
  • Automated insights - AI surfaces important patterns
  • Flexible reporting - Generate any report through chat

Security & Privacy

  • Official Google Analytics API - Direct integration with Google's API
  • OAuth 2.0 - Secure Google authentication
  • Data encryption - Secure data transmission

Pricing

The Google Analytics 4 MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Google MCP Servers

SEO & Performance MCP Servers

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

来源：README.md，提交 3b64f49

工具

0
该服务器需要登录，因此 SourceWeft 无法在没有账号的情况下读取其工具，也未收录。已连接账号所能看到的内容可能因账号及其权限而异。

版本历史

1
  1. v1.0.0最新Oct 21, 2026

评分

已满足适用检查项的 85%

该评分衡量此收录条目的完整程度，依据注册中心条目、端点与公开来源计算得出。它不是对服务器本身的评价，也不表示服务器安全或当前可用：可连通性是带日期的检查结果，评分也不包含安装量或用户评价。

  • 近 30 天内可连通必需25 分
  • 已声明认证方式必需10 分
  • 已列出工具15 分

    请让服务器在无凭据时响应 tools/list，或发布可在沙箱中无凭据启动的软件包。

  • 描述必需15 分
  • 图标10 分
  • 文档15 分
  • 许可证10 分