Google Business Profile MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 发布v1.0.0更新于 Oct 27, 2026

Hosted Google Business Profile MCP server, with each action switched on or off per account.

已验证Streamable HTTP可网页运行效率与工作流数据与分析商业与电商

概览

AI 生成的概览

托管的 Google 商家资料 MCP 服务器，让 AI 助手读取本地搜索指标、评价、帖子和媒体，并在授权范围内修改商家资料。

可以做什么
  • 读取地点信息：详情、属性、类别、服务项目、菜单和验证记录
  • 读取表现指标：单日与多指标时间序列、搜索关键词、评价
  • 读取与管理媒体：列出照片和视频、通过链接或字节上传、删除条目
  • 管理本地帖子：创建、查询、编辑和删除活动、优惠与行动号召帖子
  • 处理评价：列出评价、回复或更新回复、删除回复
适用场景
适合本地商家、多门店品牌和代理商，希望助手直接在对话中回答 Google 商家资料的曝光、评价和搜索关键词问题，或起草并发布本地帖子和评价回复。
运行要求
需在客户端中作为自定义连接器或 HTTP 服务器添加远程 MCP 端点，无需本地安装包。需通过 InsightfulPipe 以 OAuth 2.0 登录并连接 Google Business Profile API。需要付费的 InsightfulPipe 订阅，提供 7 天试用。ChatGPT 需开启开发者模式且套餐支持自定义 MCP 服务器。
安装前请注意
写操作可在真实商家资料上发布、编辑和删除帖子、媒体及评价回复；删除类操作默认关闭，需管理员开启，只读连接可限制可用操作。权限按已连接账号和单个操作授予，安装前应确认启用了哪些操作。使用需付费订阅，起价每月 29.99 美元，商家资料数据经由 InsightfulPipe 与 Google API 处理。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Google Business Profile MCP by InsightfulPipe，将其添加到工作区。
  2. 连接 所需的 凭据。它们会被私密存储，绝不会在公开页面上展示。
  3. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-my-business/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。 客户端会在首次连接时完成 OAuth 登录。

{
  "mcpServers": {
    "google-business-profile-by-insightfulpip": {
      "type": "http",
      "url": "https://google-my-business.insightfulmcp.com/"
    }
  }
}

README

Google My Business MCP Server (Google Business Profile) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google My Business to AI assistants for local SEO analytics and business profile management.

Part of the Insightful Pipe MCP Server Collection — The Google My Business MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Google Business Profile performance. Track local search visibility, monitor reviews, manage posts, and optimize your local presence.

[Explore All MCP Servers]

[Google My Business MCP Server]

MCP Server URL

https://google-my-business.insightfulmcp.com/

What is Google My Business MCP?

Google My Business MCP is a remote Model Context Protocol server that connects your Google Business Profile to AI assistants. This local SEO integration allows you to:

  • Query local search performance using natural language
  • Analyze Google Maps visibility and actions
  • Track review sentiment and respond to reviews
  • Manage local posts, photos, and media
  • Get AI recommendations for profile optimization

Installation

Claude

  1. Copy the MCP Server URL: https://google-my-business.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-my-business.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http google-my-business https://google-my-business.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "google-my-business": {      "url": "https://google-my-business.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

25 actions: 16 read, 9 write.

Read Actions (16)

ActionDescription
get_attributesFetch Google-updated attributes for a location
get_available_attributesList attributes available for a category/region (use categoryName, regionCode, languageCode params)
get_batch_categoriesGet service types for specific category IDs (use names, regionCode, languageCode, view params)
get_categoriesList categories with predefined services (use regionCode, languageCode, filter, view params)
get_daily_metricsDaily metric time series for a single metric
get_food_menusGet current food menus for a location
get_local_postRetrieve one exact LocalPost by its full resource name
get_local_postsRetrieve local posts created for a location
get_location_attributesGet current attributes for a location
get_location_detailsRetrieve metadata for the specified location
get_mediaList media (photos/videos) for a location
get_multi_daily_metricsFetch multiple daily metrics in a single call
get_reviewsList customer reviews
get_search_keywordsMonthly search keyword impression counts
get_servicesGet services for a location (use readMask=serviceItems param)
get_verificationsList verification attempts for a location

Write Actions (9)

ActionDescription
create_local_postCreate event, offer, or call-to-action posts
create_mediaUpload photo or video from URL
delete_local_postDelete one exact LocalPost by its full resource name
delete_mediaDelete a media item
delete_review_replyDelete a reply to a specific review
reply_to_reviewReply to a specific review or update existing reply
start_media_uploadStart media upload from bytes (returns resourceName for upload)
update_food_menusUpdate food menus with items, nutrition, dietary info, photos
update_local_postEdit one exact LocalPost by its full resource name

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Profile Performance

"How is my Google Business Profile performing this month?"

Review Management

"Show me my recent reviews and help me reply to them"

Search Keywords

"What search terms are people using to find my business?"

Create Post

"Create a local post about our weekend sale with 20% off"

Action Tracking

"How many direction requests did I get this week?"

Supported Metrics

MetricDescription
Search ViewsTimes shown in Google Search
Maps ViewsTimes shown in Google Maps
Website ClicksClicks to your website
Direction RequestsNavigation requests
Phone CallsClick-to-call actions
Total ReviewsReview count
Average RatingStar rating average

Why Google My Business MCP?

For Local Businesses

  • Visibility tracking - Understand local search presence
  • Review management - Monitor and respond to reviews with AI help
  • Action optimization - Drive more calls and visits

For Multi-Location Brands

  • Location comparison - Compare store performance
  • Centralized analytics - All locations in one view
  • Review monitoring - Track reputation at scale

For Agencies

  • Client reporting - Local SEO performance reports
  • Multi-account management - Handle multiple businesses
  • Content creation - Create posts for clients

Security & Privacy

  • Official Google Business Profile API - Direct integration with Google's API
  • OAuth 2.0 - Secure Google authentication
  • Granular permissions - Control read vs write access

Pricing

The Google My Business MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Google MCP Servers

SEO Tools MCP Servers

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

来源：README.md，提交 c6427ad

工具

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版本历史

1
  1. v1.0.0最新Oct 21, 2026

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