Google Tag Manager MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 发布v1.0.0更新于 Oct 26, 2026

Hosted Google Tag Manager MCP server, with each action switched on or off per account.

已验证Streamable HTTP可网页运行数据与分析商业与电商

概览

AI 生成的概览

托管的 Google Tag Manager MCP 服务器，让助手审计和管理 GTM 容器、代码、触发器、变量与工作区。

可以做什么
  • 读取账户、容器、环境、目标位置和容器安装代码片段
  • 查看代码、触发器、变量、文件夹、区域、模板、转换和 gtag 配置
  • 查看工作区、待提交更改、合并冲突、版本标头和线上版本
  • 创建、更新、移动和删除代码、触发器、变量、文件夹与工作区
  • 同步和预览工作区、撤销未提交更改并解决合并冲突
适用场景
适合让助手在不手动操作 GTM 界面的情况下检查或修改 Google Tag Manager 配置，例如列出代码、找出未被使用的触发器，或在某个工作区中起草 GA4 事件代码。
运行要求
通过 URL 添加的远程 MCP 端点，无需本地安装包。需要通过 InsightfulPipe 的 OAuth 登录，且连接绑定付费的 InsightfulPipe 订阅（提供试用）。在 ChatGPT 中使用需开启开发者模式，且套餐需允许自定义连接器。
安装前请注意
该服务器可修改标签管理数据：24 个操作会写入，其中 6 个破坏性操作（如删除）默认关闭，但管理员可开启。若不打算修改，请以只读方式连接，并在授予写入权限前检查各账户的操作开关。访问需通过 InsightfulPipe 订阅付费。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Google Tag Manager MCP by InsightfulPipe，将其添加到工作区。
  2. 连接 所需的 凭据。它们会被私密存储，绝不会在公开页面上展示。
  3. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-tag-manager/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。 客户端会在首次连接时完成 OAuth 登录。

{
  "mcpServers": {
    "google-tag-manager-by-insightfulpipe": {
      "type": "http",
      "url": "https://google-tag-manager.insightfulmcp.com/"
    }
  }
}

README

Google Tag Manager MCP Server by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google Tag Manager to AI assistants: audit and manage tags, triggers, variables and workspaces.

Part of the Insightful Pipe MCP Server Collection — use Google Tag Manager from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

[Google Tag Manager MCP Server]

MCP Server URL

https://google-tag-manager.insightfulmcp.com/

What is Google Tag Manager MCP?

Google Tag Manager MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Audit and manage GTM containers: tags, triggers, variables, workspaces, and versions.

Installation

Claude

  1. Copy the MCP Server URL: https://google-tag-manager.insightfulmcp.com/
  2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
  3. Paste the URL and click Add
  4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-tag-manager.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http google-tag-manager https://google-tag-manager.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "google-tag-manager": {      "url": "https://google-tag-manager.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

61 actions: 37 read and 24 that make changes, 6 of them destructive and off by default.

Read Actions (37)

Show all 37 read actions
ActionDescription
get_accountFetch a single GTM account by id
get_accountsList all GTM accounts the authenticated user can access
get_built_in_variablesList built-in variables enabled in the workspace
get_clientFetch a single server-side client
get_clientsList server-side clients in a workspace
get_containerFetch a single container by id
get_container_snippetGet the install
get_containersList containers in a GTM account
get_destinationFetch a single destination
get_destinationsList destinations linked to a container
get_environmentFetch a single environment
get_environmentsList environments configured for a container
get_folderFetch a single folder
get_folder_entitiesReturn tags / triggers / variables that live inside a folder
get_foldersList folders in a workspace
get_gtag_configFetch a single Google Tag config
get_gtag_configsList Google Tag (gtag.js) configurations in a workspace
get_latest_version_headerFetch the most recent version header
get_live_versionFetch the version currently published to live
get_tagFetch a single tag
get_tagsList all tags in a workspace
get_templateFetch a single custom template
get_templatesList custom templates in a workspace
get_transformationFetch a single transformation
get_transformationsList server-side transformations in a workspace
get_triggerFetch a single trigger
get_triggersList all triggers in a workspace
get_variableFetch a single variable
get_variablesList user-defined variables in a workspace
get_versionFetch a single container version including all entities at that point in time
get_version_headersList lightweight version headers (id, name, entity counts) without full entity payloads
get_workspaceFetch a single workspace
get_workspace_statusShow pending changes in a workspace and any merge conflicts vs the latest container version
get_workspacesList workspaces (staging areas) in a container
get_zoneFetch a single zone
get_zonesList zones in a workspace
lookup_containerLook up a container by its public id (e.g. GTM-XXXXXX)

Actions That Make Changes (24)

Show all 24 write and destructive actions
ActionDescription
create_folderCreate a folder for organizing workspace entities
create_tagCreate a tag in a workspace
create_triggerCreate a trigger in a workspace
create_variableCreate a variable
create_workspaceCreate a new workspace (staging area)
delete_folderDelete a folder from a workspace
delete_tagDelete a tag from a workspace
delete_triggerDelete a trigger from a workspace
delete_variableDelete a user-defined variable from a workspace
delete_workspaceDelete a workspace
disable_built_in_variableDisable one or more built-in variables in a workspace
enable_built_in_variableEnable one or more built-in variables in the workspace by passing their type names as a comma-separated query value or repeated 'type' params
move_entities_to_folderMove tags / triggers / variables into a folder
quick_preview_workspaceGenerate a debug-mode preview of a workspace without saving it as a version
resolve_conflictResolve a merge conflict surfaced by sync_workspace by picking which side wins for a given entity
revert_folderDiscard a folder's uncommitted workspace changes
revert_tagDiscard a tag's uncommitted workspace changes, reverting it to the live container state
revert_triggerDiscard a trigger's uncommitted workspace changes
revert_variableDiscard a variable's uncommitted workspace changes
sync_workspacePull the latest container changes into a workspace, surfacing conflicts that need manual resolution
update_folderUpdate a folder
update_tagUpdate a tag
update_triggerUpdate a trigger
update_variableUpdate a variable

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"List all tags in my container's default workspace"
"Which triggers are not used by any tag?"
"Create a GA4 event tag for form submissions"

Pricing

The Google Tag Manager MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

来源：README.md，提交 aa93752

工具

0
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版本历史

1
  1. v1.0.0最新Oct 21, 2026

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