Microsoft Ads MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 发布v1.0.0更新于 Oct 27, 2026

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

发布方自己的服务：Microsoft Learn MCP

已验证Streamable HTTP可网页运行数据与分析商业与电商

服务详情

标识符: com.insightfulpipe/microsoft-ads
传输: Streamable HTTP
运行时: Web executable
信任: Verified
发布于: Oct 21, 2026

安全提示

MCP 服务会接收对话中的工具调用请求，并可能执行外部操作。启用前请先了解该服务能做什么，并只授予它所需的权限。

注册中心已验证此服务的命名空间属于 insightfulpipe.com，但其端点不在该域名下，因此发布者未必运行此服务。

SourceWeft 的检查只涵盖条目是否完整、端点是否响应；不审查服务器的代码，也不审查其工具的行为。

在 README 中添加徽章

向读者展示该 MCP 服务已收录于 SourceWeft，徽章链接到本页。

[![Listed on SourceWeft](https://sourceweft.com/badge/mcp/com.insightfulpipe%2Fmicrosoft-ads.svg)](https://sourceweft.com/mcp/com.insightfulpipe%2Fmicrosoft-ads?utm_source=readme&utm_medium=badge)

概览

AI 生成的概览

托管的 Microsoft Advertising（Bing Ads）服务器，让助手读取广告账户数据、生成效果报告并修改广告系列。

可以做什么: 读取广告系列、广告组、广告、关键词、受众、预算、出价策略、附加信息、标签、转化目标和 UET 标签
提交并轮询各类效果报告，涵盖账户、广告系列、广告组、广告、关键词、搜索词、受众、年龄性别、地域、目标与漏斗、用户位置
创建和更新广告系列、广告组、广告、关键词、定位条件、预算、受众、实验和转化跟踪
管理否定关键词与共享列表、否定网站、标签、附加信息关联和账户属性
提交离线转化及调整，编辑酒店组和产品分区节点
适用场景: 适合搜索营销人员、B2B 团队和代理商：用自然语言查询 Microsoft Advertising 效果、生成报告，或让智能体在不打开广告后台的情况下调整广告系列和预算。
运行要求: 需要远程 streamable HTTP 端点，无需本地安装包。需通过 OAuth 2.0 登录 InsightfulPipe 账户，并拥有要连接的 Microsoft Advertising 账户权限。说明中提到需付费 InsightfulPipe 套餐（含 7 天试用）。各客户端对自定义远程连接器的支持不同，例如 ChatGPT 需开启开发者模式。

安装前请注意

92 个操作中有 57 个会修改数据，包括删除、预算与出价策略更新、否定网站整体替换和账户属性修改；破坏性操作默认关闭，可按账户开启。不需要写入时建议使用只读连接。上传视频需提供可直接下载的链接。广告数据会经过第三方托管服务，且使用需付费订阅。

安装

在 SourceWeft 中

打开控制台中的 Microsoft Ads MCP by InsightfulPipe，将其添加到工作区。
连接所需的凭据。它们会被私密存储，绝不会在公开页面上展示。
为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/com.insightfulpipe%2Fmicrosoft-ads/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。客户端会在首次连接时完成 OAuth 登录。

{
  "mcpServers": {
    "microsoft-ads-by-insightfulpipe": {
      "type": "http",
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

README

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

[Explore All MCP Servers]

[Microsoft Ads MCP Server]

MCP Server URL

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

Query Bing Ads performance using natural language
Analyze keyword and audience performance
Generate detailed performance reports
Track ROAS across Microsoft Search Network
Get AI recommendations for campaign optimization

Installation

Claude

Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json

{  "mcpServers": {    "microsoft-ads": {      "url": "https://microsoft-ads.insightfulmcp.com/"    }  }}

{  "mcpServers": {    "microsoft-ads": {      "url": "https://microsoft-ads.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Action	Description
`get_ad_extension_associations`	Get ad extension associations for specific entities
`get_ad_extensions`	Get ad extensions for an account by type
`get_ad_group_criterions`	Get targeting criteria for an ad group
`get_ad_groups`	Get ad groups for a campaign
`get_ads`	Get ads for an ad group
`get_asset_groups`	Get asset groups for a Performance Max campaign
`get_audiences`	Get audience lists for an account
`get_bid_strategies`	Get portfolio bid strategies for an account
`get_budgets`	Get shared budgets for an account
`get_campaign_criterions`	Get targeting criteria for a campaign
`get_campaigns`	Get campaigns for an account
`get_conversion_goals`	Get conversion goals for an account
`get_experiments`	Get campaign experiments for an account
`get_keywords`	Get keywords for an ad group
`get_label_associations`	Get label associations for specific entities
`get_labels`	Get labels for an account
`get_negative_keywords_by_entity_ids`	Get negative keywords associated with campaigns or ad groups
`get_shared_entities`	Get shared negative keyword lists for an account
`get_shared_entity_associations`	Get associations between shared entities and campaigns
`get_shared_list_items`	Get items (negative keywords) in a shared list
`get_uet_tags`	Get Universal Event Tracking tags for an account
`get_videos`	Get videos from the account's video library with their processing status, by id or all active ones
`poll_report_status`	Poll for report generation status and fetch data when ready
`search_accounts`	Search for advertising accounts the user has access to
`submit_account_performance_report`	Submit an account performance report request
`submit_ad_group_performance_report`	Submit an ad group performance report request
`submit_ad_performance_report`	Submit an ad performance report request
`submit_age_gender_audience_report`	Submit an age and gender audience report request
`submit_audience_performance_report`	Submit an audience performance report request
`submit_campaign_performance_report`	Submit a campaign performance report request
`submit_geographic_performance_report`	Submit a geographic performance report request
`submit_goals_and_funnels_report`	Submit a goals and funnels report request
`submit_keyword_performance_report`	Submit a keyword performance report request
`submit_search_query_performance_report`	Submit a search query performance report request
`submit_user_location_performance_report`	Submit a user location performance report request

Actions That Make Changes (57)

Show all 57 write and destructive actions

Action	Description
`add_ad_extensions`	Create ad extensions in an account
`add_ad_group_criterions`	Add targeting criteria to ad groups (location, device, demographics, audience, etc.)
`add_ad_groups`	Create new ad groups in a campaign
`add_ads`	Create new ads in an ad group
`add_asset_groups`	Create asset groups for Performance Max campaigns
`add_audience_groups`	Create audience groups for targeting
`add_audiences`	Create audience lists (remarketing, customer match, etc.)
`add_bid_strategies`	Create portfolio bid strategies
`add_budgets`	Create new shared budgets in an account
`add_campaign_conversion_goals`	Associate conversion goals with campaigns
`add_campaign_criterions`	Add targeting criteria to campaigns (location, device, demographics, etc.)
`add_campaigns`	Create new campaigns in an account
`add_conversion_goals`	Create conversion goals for tracking
`add_conversion_value_rules`	Create conversion value rules for adjusting conversion values
`add_data_exclusions`	Create data exclusions to exclude time periods from bid strategy learning
`add_experiments`	Create campaign experiments for A/B testing
`add_keywords`	Create new keywords in an ad group
`add_labels`	Create new labels in an account
`add_list_items_to_shared_list`	Add negative keywords to an existing shared list
`add_negative_keywords_to_entities`	Add negative keywords to campaigns or ad groups
`add_seasonality_adjustments`	Create seasonality adjustments to inform bid strategies of expected conversion rate changes
`add_shared_entity`	Create a shared negative keyword list
`add_uet_tags`	Create Universal Event Tracking tags for conversion tracking
`add_videos`	Upload videos to the account's video library from direct-download URLs; returns their VideoIds
`apply_customer_list_items`	Add or remove items from a customer list audience
`apply_hotel_group_actions`	Apply add/update/delete actions to hotel group nodes
`apply_offline_conversion_adjustments`	Adjust previously submitted offline conversions
`apply_offline_conversions`	Submit offline conversion data
`apply_product_partition_actions`	Apply add/update/delete actions to product partition nodes in a Shopping campaign
`delete_keywords`	Delete keywords from an ad group
`delete_list_items_from_shared_list`	Remove individual negative keywords, by list item id, from a shared list without touching the list or its associations
`delete_negative_keywords_from_entities`	Remove specific negative keywords, by id, from campaigns or ad groups
`set_account_properties`	Set account-level properties (auto-tagging, tracking templates, etc.)
`set_ad_extension_associations`	Associate ad extensions with campaigns or ad groups
`set_label_associations`	Associate labels with campaigns, ad groups, ads, or keywords
`set_negative_sites_to_ad_groups`	Set negative site URLs for ad groups (replaces existing)
`set_negative_sites_to_campaigns`	Set negative site URLs for campaigns (replaces existing)
`set_shared_entity_associations`	Associate shared negative keyword lists with campaigns
`update_ad_extensions`	Update existing ad extensions
`update_ad_group_criterions`	Update targeting criteria on ad groups
`update_ad_groups`	Update existing ad groups
`update_ads`	Update existing ads
`update_asset_groups`	Update existing asset groups
`update_audience_groups`	Update existing audience groups
`update_audiences`	Update existing audience lists
`update_bid_strategies`	Update existing portfolio bid strategies
`update_budgets`	Update existing shared budgets
`update_campaign_criterions`	Update targeting criteria on campaigns
`update_campaigns`	Update existing campaigns
`update_conversion_goals`	Update existing conversion goals
`update_conversion_value_rules`	Update existing conversion value rules
`update_data_exclusions`	Update existing data exclusions
`update_experiments`	Update existing experiments
`update_keywords`	Update existing keywords
`update_labels`	Update existing labels
`update_seasonality_adjustments`	Update existing seasonality adjustments
`update_uet_tags`	Update existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

Keyword Analysis

Generate Reports

Audience Performance

Geographic Analysis

Supported Metrics

Metric	Description
Impressions	Total ad impressions
Clicks	Total ad clicks
CTR	Click-through rate
CPC	Cost per click
Conversions	Tracked conversions
ROAS	Return on ad spend
Quality Score	Keyword quality rating
Impression Share	Share of available impressions

Why Microsoft Ads MCP?

For Search Marketers

Bing insights - Often overlooked search channel
Lower CPCs - Typically cheaper than Google
Comprehensive reports - 10+ report types available

For B2B Marketers

LinkedIn targeting - Professional audience data
Decision makers - Job title and company targeting
Enterprise reach - Windows and Office users

For Agencies

Multi-account management - Handle client portfolios
Automated reporting - Generate any report type
Cross-platform comparison - Bing vs Google insights

Security & Privacy

Official Microsoft Advertising API - Direct integration with Microsoft's API
OAuth 2.0 - Secure Microsoft authentication

Pricing

The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.