in.upgrowth由 upgrowth.in 发布官方发布者v1.4.2更新于 Nov 6, 2026
29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.
免费的只读远程 MCP 服务器，提供 29 个增长营销计算工具，涵盖 CAC/LTV、ROAS、PPC、SEO、结构化数据和 AI 爬虫检查。
Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。
把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。
阅读 https://sourceweft.com/mcp/in.upgrowth%2Fgrowth-toolkit/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。把它添加到你客户端的 mcpServers 配置中。
{
"mcpServers": {
"upgrowth-growth-toolkit": {
"type": "http",
"url": "https://upgrowth.in/connected-app/mcp"
}
}
}A free, public, read-only Model Context Protocol server with 29 growth marketing tools. Connect it to Claude, ChatGPT, Gemini CLI or any MCP client and ask growth maths, SEO and AI-visibility questions in plain language.
https://upgrowth.in/connected-app/mcp (Streamable HTTP). Alias: https://mcp.upgrowth.in/mcpai_crawler_access_check fetches only the public robots.txt and llms.txt of the domain you name.in.upgrowth/growth-toolkitBuilt and maintained by upGrowth Digital, a growth marketing consultancy in Pune, India.
Claude (all plans): Customize > Connectors > "+ Add" > "Add custom connector". Name it upGrowth, paste the endpoint URL, choose "No sign in" under Authentication and click Add. On Team and Enterprise plans an owner adds it first under Organization settings > Connectors.
ChatGPT (web): Plugins > Add > "Add custom MCP server". Paste https://mcp.upgrowth.in/mcp as the server URL, set Authentication to "No authentication", then "Create as a plugin" and "Connect". In a chat, type @upGrowth. The ChatGPT address serves 28 tools (the call-booking tool is left out).
Gemini CLI: gemini mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcp, or add to ~/.gemini/settings.json:
Claude Code:
Any other client: point it at the endpoint with Streamable HTTP transport.
Every tool is annotated readOnlyHint: true and destructiveHint: false.
Cloudflare Workers:
PHP 8+: copy php/ to any web server and POST JSON-RPC to mcp.php.
Test:
POST endpoint, JSON-RPC 2.0, JSON responses (no SSE stream needed).initialize, tools/list, tools/call and ping. Protocol version 2025-06-18 by default; the client's requested version is echoed when supported.MIT. See LICENSE. The Growth Moves dataset text is © upGrowth Digital LLP; each entry links its original source.
Questions, bugs or tool requests: open an issue, or email [email protected].
来源：README.md，提交 2c22f2c
Unit economics (CAC, LTV, payback)
Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn.
currencynew_customers必填gross_margin_pct必填acquisition_spend必填monthly_churn_pct必填monthly_revenue_per_customer必填Growth rate (period, CAGR, CMGR)
Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR).
periods必填end_value必填period_typestart_value必填ROAS and break-even ROAS
Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost.
ad_spend必填currencyad_revenue必填gross_margin_pct必填Ad budget planner
Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate.
currencycost_per_click必填target_customers必填click_to_lead_pct必填lead_to_customer_pct必填Find Growth Moves research
Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source.
limitsectorcompanykeywordMaximum affordable CAC and cost per lead
Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default.
currencygross_margin_pct必填monthly_churn_pct必填target_ltv_to_caclead_to_customer_pctmonthly_revenue_per_customer必填YoY, MoM or % change
Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease.
comparisoncurrent_value必填previous_value必填SEO ROI
Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain.
monthscurrencygross_margin_pctmonthly_seo_cost必填conversion_rate_pct必填value_per_conversion必填monthly_organic_visits_gain必填AI crawler access check
Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked.
domain必填MDR charges calculator
Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates.
gst_pctmdr_pct必填currencysales_value必填transactionsfixed_fee_per_transactionrobots.txt generator for AI crawlers
Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Never blocks Googlebot.
ai_searchai_trainingsitemap_urlai_user_fetchdisallow_pathsSchema markup (JSON-LD) generator
Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type (per Google Search Central structured data docs, developers.google.com/search/docs/appearance/structured-data) and returns a ready-to-paste script tag.
data必填schema_type必填Content SEO check (word count, keyword density, readability)
Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong.
text必填keywordsecondary_keywordsMeta tags builder (title, description, Open Graph, Twitter card)
Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings.
url必填title必填image_urlpage_typesite_namedescription必填twitter_handleYouTube earnings and watch hours calculator
Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold.
cpmrpmcurrencysubscribersmonthly_views必填monetized_playback_pctavg_view_duration_minutesInstagram creator earnings calculator
Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays.
currencyfollowers必填rate_per_postrate_per_storyposts_per_month必填stories_per_monthrate_per_1000_followersavg_engagements_per_postEngagement rate calculator
Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views.
likespostssavessharescommentsbase_typebase_value必填Website ad revenue (AdSense) calculator
Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate.
cpmcurrencypage_rpmads_per_pagefill_rate_pctmonthly_pageviews必填Year-to-date (YTD) growth calculator
Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate.
last_ytd_totalmonths_elapsedthis_ytd_totallast_year_monthlythis_year_monthlyPPC and Google Ads forecast
Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate.
currencycost_per_click必填monthly_budget必填gross_margin_pctconversion_rate_pct必填value_per_conversionCustomer lifetime value (repeat purchase)
Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC.
caccurrencygross_margin_pct必填purchases_per_year必填average_order_value必填customer_lifespan_years必填annual_discount_rate_pctEcommerce metrics (AOV, conversion rate, revenue per visitor)
Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target.
orders必填revenue必填currencysessionscustomerstarget_revenueGrowth and revenue projection
Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target.
periods必填period_typestart_value必填target_valuegrowth_rate_pct必填Amazon ACoS, TACoS and break-even ACoS
Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales.
ad_sales必填ad_spend必填currencytotal_salesgross_margin_pctShare of voice calculator
Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage.
metricbrand_name必填brand_value必填competitors必填Break-even calculator
Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit.
currencyfixed_costs必填target_profitprice_per_unit必填variable_cost_per_unit必填Marketing campaign ROI
Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit.
cost必填currencycampaign_namegross_margin_pctattributed_revenue必填Attrition and churn rate calculator
Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate.
separations必填headcount_end必填period_monthsheadcount_start必填Book a strategy call with upGrowth
Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth.
无需输入参数。
已满足适用检查项的 100%
该评分衡量此收录条目的完整程度，依据注册中心条目、端点与公开来源计算得出。它不是对服务器本身的评价，也不表示服务器安全或当前可用：可连通性是带日期的检查结果，评分也不包含安装量或用户评价。
{ "mcpServers": { "upgrowth": { "httpUrl": "https://upgrowth.in/connected-app/mcp" } }}claude mcp add --transport http upgrowth https://upgrowth.in/connected-app/mcpsrc/worker.mjs Cloudflare Worker (the deployed server, single file, data inlined)php/mcp.php Equivalent PHP implementation (same tools, same output)php/data/ Growth Moves dataset used by find_growth_moves (PHP copy)tests/smoke.mjs Smoke test against src/worker.mjsserver.json Official MCP Registry entrywrangler.toml Example Wrangler confignpx wrangler dev # localnpx wrangler deploy # set your own routes in wrangler.toml firstnode tests/smoke.mjs