Frase SEO

@frase/mcp-server

About this repository — the public home of the Frase MCP server: documentation, registry metadata (server.json), changelog, and connector setup. The server is developed in the Frase private monorepo and ships as @frase/mcp-server on npm; a hosted remote (OAuth) runs at https://next.frase.io/api/mcp. Issues and feature requests are welcome here.

[npm version] [License: MIT]

Use Claude to interact with your Frase account. This MCP (Model Context Protocol) server exposes Frase's API as tools that Claude can use to help you with SEO/GEO content creation, research, optimization, AI Visibility tracking, and much more. Works with both Claude Desktop and Claude Code.

What is MCP?

Model Context Protocol (MCP) is an open standard that allows AI assistants like Claude to securely connect to external tools and data sources. This server implements MCP to give Claude access to your Frase account.

Hosted Remote Server (OAuth)

Prefer zero setup? Frase runs a hosted MCP server at https://next.frase.io/api/mcp (streamable HTTP with OAuth). Clients that support remote MCP servers connect by URL and sign in with your Frase account in the browser. No API key, no local install, and updates ship automatically.

• Claude.ai / Claude Desktop: open the official Frase connector and connect your Frase account.
• Claude Code:

claude mcp add --transport http frase https://next.frase.io/api/mcp

The options below run the server locally over stdio with an API key.

Quick Start

Claude Code: Claude Code (CLI)

Add the Frase MCP server to Claude Code with a single command:

claude mcp add frase -- npx -y @frase/mcp-server --api-key sk_live_your_api_key_here

Claude Code will automatically start the server when needed.

Manual Setup (npx, advanced)

1. Get your API key

Get your API key from Frase Settings.

2. Configure Claude Desktop

Add this to your Claude Desktop config file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json

{  "mcpServers": {    "frase": {      "command": "npx",      "args": ["-y", "@frase/mcp-server"],      "env": {        "FRASE_API_KEY": "sk_live_your_api_key_here"      }    }  }}

3. Restart Claude Desktop

After saving the config, restart Claude Desktop. You should see "frase" in the MCP servers list.

Cursor

Add to your project's .cursor/mcp.json:

{  "mcpServers": {    "frase": {      "command": "npx",      "args": ["-y", "@frase/mcp-server"],      "env": {        "FRASE_API_KEY": "sk_live_your_api_key_here"      }    }  }}

Option E: Windsurf

Add to your Windsurf MCP config (~/.codeium/windsurf/mcp_config.json):

{  "mcpServers": {    "frase": {      "command": "npx",      "args": ["-y", "@frase/mcp-server"],      "env": {        "FRASE_API_KEY": "sk_live_your_api_key_here"      }    }  }}

Option F: VS Code with GitHub Copilot

Add to your VS Code settings (.vscode/settings.json):

{  "github.copilot.chat.mcpServers": {    "frase": {      "command": "npx",      "args": ["-y", "@frase/mcp-server"],      "env": {        "FRASE_API_KEY": "sk_live_your_api_key_here"      }    }  }}

Available Tools

Sites

• list_sites - List all sites in your account
• create_site - Create a new site to track

Briefs

• list_briefs - List content briefs with optional status filter
• create_brief - Create a new brief (with optional auto-outline generation)
• get_brief - Get brief details including outline and SERP data
• get_brief_status - Check brief generation progress
• export_brief - Export a brief in JSON or Markdown format

Content

• list_content - List content items with optional status filter
• get_content - Get content details including full body text
• generate_content - Generate content from a brief
• update_content - Update content title, body, status, or meta tags
• delete_content - Delete a content item (soft delete)
• get_content_status - Check content generation progress
• export_content - Export content in JSON, HTML, or Markdown format
• regenerate_content - Regenerate or improve content with optional instructions
• generate_hero_image - Generate and attach an AI hero image to an existing article without regenerating it
• rescore_content - Recalculate SEO, GEO, and EEAT scores for content

Research

• list_research - List research sessions
• start_research - Start new AI-powered research on a topic (types: topic, competitor, gap, serp)
• get_research - Get research details with findings and sources
• delete_research - Delete a research session
• export_research - Export research findings in JSON or Markdown format

Jobs

• get_job_status - Check status of async jobs (briefs, research, audits, content, etc.)

Audits

• list_audits - List site audits
• start_audit - Start a new site audit (full, technical, content, or quick)
• get_audit - Get audit details with pages and issues
• export_audit - Export audit data as JSON or CSV
• audit_page - Audit a single page URL for E-E-A-T, GEO, and SEO scores

SERP Analysis

• analyze_serp - Analyze search engine results for a query
• analyze_competitors - Analyze competitor content for a query
• get_search_intent - Get search intent classification for a query

AI Visibility

• get_ai_visibility - Get AI visibility overview metrics
• list_prompts - List monitored AI prompts
• create_prompt - Create a new monitored prompt. Location defaults to the site's country when omitted (pass site_id); the same prompt can be tracked once per site.
• get_prompt - Get prompt details with citations and results
• update_prompt - Update a monitored prompt
• get_competitors - Get AI visibility competitors
• get_alerts - Get AI visibility alerts
• get_insights - Get AI visibility insights and recommendations
• get_crawler_logs - View AI bot crawl activity on your sites

Analytics

• get_gsc_overview - Get Google Search Console overview metrics
• get_gsc_queries - Get top search queries from GSC
• get_gsc_pages - Get top performing pages from GSC
• get_content_gaps - Get content gap opportunities
• list_performance_alerts - List performance alerts (traffic drops, ranking changes)
• resolve_alert - Mark a performance alert as resolved

Optimizations

• list_optimizations - List optimization sessions
• start_optimization - Start optimization analysis for content
• get_optimization - Get optimization details with suggestions
• apply_optimization - Apply optimization suggestions
• get_optimization_insights - Get optimization insights across content
• dismiss_optimization - Dismiss an optimization

Webhooks

• list_webhooks - List configured webhooks

Managing webhooks is listed on the hosted remote server only — write_webhook (create/update), get_webhook and delete_webhook. They still run over stdio if your client calls them by name; only the listing differs. Connect to the hosted endpoint if you want an agent to discover them.

CMS Publishing

• publish_content - Publish content to Frase CMS or connected platforms
• list_cms_connections - List CMS connection status for a site

Example Conversations

List your sites

You: What sites do I have connected?Claude: [Uses list_sites tool]
Here are your connected sites:
| ID | Name | Domain | GSC | Created ||----|------|--------|-----|---------|| site_abc | Main Blog | example.com | Yes | Jan 15, 2024 || site_def | Product Site | product.example.com | No | Feb 20, 2024 |

Create a brief from research

You: Create a brief about React performance optimizationClaude: [Runs start_research, waits for completion, then uses create_brief with the research_session_id]
## Brief Created
- **ID:** brief_abc123- **Topic:** React performance optimization- **Status:** pending
**Outline generation started.** Let me check the status...
[Uses get_job_status]
The outline is ready! Let me get the details...
[Uses get_brief]
## Brief: React performance optimization
### Outline- Introduction to React Performance- Common Performance Bottlenecks- Optimization Techniques- Measuring Performance- ...

Research a topic

You: Research best practices for Next.js SEOClaude: [Uses start_research]
## Research Started
- **ID:** res_xyz789- **Query:** best practices for Next.js SEO- **Type:** topic- **Status:** pending
I'll check on the progress...

MCP Resources

Browse your Frase data directly in Claude:

• frase://sites - List all your sites
• frase://sites/{id} - View individual site details
• frase://content - List all content items
• frase://content/{id} - View content with full body
• frase://briefs - List all briefs
• frase://briefs/{id} - View brief with outline

MCP Prompts

Pre-built workflows for common SEO tasks:

Configuration

Troubleshooting

Server not appearing in Claude Desktop

1. Verify your config file location:

   • macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
   • Windows: %APPDATA%\Claude\claude_desktop_config.json

2. Check JSON syntax - use a validator if needed

3. Restart Claude Desktop completely (quit and reopen)

Server not working in Claude Code

1. Verify the server is registered: claude mcp list
2. Check server status: claude mcp status frase
3. Remove and re-add if needed: claude mcp remove frase

Authentication errors

• Verify your API key is correct
• Ensure the key has not expired
• Check that the key has the required permissions

Rate limiting

The server retries on rate limits with exponential backoff, which resolves short per-minute bursts.

Three limits apply independently: a per-minute burst, a sustained hourly ceiling, and a monthly request budget. Retrying only helps with the first — the 429 for the hourly ceiling carries a Retry-After of up to an hour, and retrying sooner cannot succeed. Check the error code to tell them apart: rate_limit_exceeded (burst, retry shortly), hourly_limit_exceeded (wait for Retry-After), monthly_budget_exceeded (upgrade or wait for the cycle).

Support

• Frase Documentation
• API Documentation
• GitHub Issues
• Email: [email protected]

Privacy Policy

Frase Privacy Policy

This server connects to your Frase account and sends the requests you make to the Frase API. It collects no data of its own beyond the tool-invocation telemetry described below, and it does not read your conversation history, files, or memory.

• What is collected — for each tool call: your Frase organization ID and user ID (or API key ID), the tool name, a SHA-256 hash of the arguments (not the arguments themselves), the argument size in bytes, how long the call took, whether it succeeded, an error type if it failed, and a timestamp. This is used for auditing and reliability.
• What is not collected — conversation content, prompts, or any argument values in readable form.
• Storage and retention — telemetry is stored against your Frase organization and retained per the retention terms in the privacy policy above.
• Third-party sharing — none beyond the subprocessors named in the privacy policy.
• Deletion — email [email protected] to request deletion of your data.

License

MIT