Google Ads

io.github.mcp-dir由 GitHub 账号 mcp-dir 发布v0.1.0更新于 Oct 28, 2026

Full Google Ads management: read (campaigns, performance, ROAS, keywords, search terms) and write (p

已验证Streamable HTTP可网页运行数据与分析商业与电商

概览

AI 生成的概览

面向 Google Ads 的远程 MCP 服务器,让助手读取广告系列、效果、ROAS 和关键词,并创建或暂停广告系列、广告、预算和关键词。

可以做什么
  • 列出可访问的 MCC 与客户账户、账户详情及状态概览
  • 列出广告系列、广告、广告组和附加链接,含状态、预算与政策诊断
  • 报告效果:当日指标、每日明细、ROAS、关键词与搜索词分析、自定义 GAQL 查询
  • 查看更改历史,了解谁在何时改了什么
  • 创建广告系列、预算、广告组、关键词、否定关键词、自适应搜索广告和附加链接
  • 暂停、启用、移除或调整广告系列、广告组、广告和关键词的出价;解除附加链接关联
适用场景
适合管理 Google Ads 账户的人,让助手回答效果与政策问题、审查更改记录,或在不打开 Google Ads 界面的情况下批量调整广告系列和关键词。
运行要求
需要远程 streamable HTTP 端点,无需本地包或运行时。需要具备 MCC 与客户账户 OAuth 访问权限的 Google Ads 账户,并通过服务方的连接流程完成授权(IDE 代理建议使用 Authorization Bearer 令牌请求头)。需要能访问该端点。
安装前请注意
许多工具会写入真实广告账户:状态变更、预算与出价调整、创建广告系列、广告组、广告和关键词,以及移除附加链接。移除广告系列、广告组、广告和关键词不可恢复,预算与出价调整会花费真实资金。服务器还会索取访问令牌,其缺陷报告功能会附带最近的对话消息。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Google Ads,将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Web executable,通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体,或 SourceWeft 对话中。智能体会读取该服务器的安装指南,先向你展示发布者、端点和登录方式,经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/io.github.mcp-dir%2Fgoogle_ads-mcp/install.md,并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前,先告诉我它的发布者、端点和登录方式,等我确认。不要把 API 密钥写进命令或我会提交的文件;问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "google-ads": {
      "type": "http",
      "url": "https://api.mcp.ai/p_google_ads"
    }
  }
}

README

该仓库没有 README。

工具

35

google_ads_list_accounts

List all Google Ads MCCs and ALL customer accounts the OAuth token can access (via customers:listAccessibleCustomers — not just hierarchy of the MCC). Each customer comes enriched with descriptive_name, currency_code, time_zone, manager flag, status. Use the returned customer_id (10 digits) in `customer_id` on other tools, and `account` to pick the MCC connection when multiple are present. Bulk support: accepts customer_ids for batched execution.

输入参数accountcustomer_idcustomer_ids

google_ads_status

Without account: overview of all Google Ads MCCs and customer_ids. With account (and optional customer_id): details for that scope. Bulk support: accepts customer_ids for batched execution.

输入参数accountcustomer_idcustomer_ids

google_ads_account

Get Google Ads account info: name, currency, timezone for a customer (uses account + customer_id to resolve scope). Bulk support: accepts customer_ids for batched execution.

输入参数accountcustomer_idcustomer_ids

google_ads_campaigns

List Google Ads campaigns with status and budgets. Default (ALL) returns both ENABLED and PAUSED campaigns; pass status ENABLED or PAUSED to narrow. REMOVED (deleted) campaigns are excluded. Bulk support: accepts customer_ids for batched execution.

输入参数statusaccountcustomer_idcustomer_ids

google_ads_today

Today Google Ads performance: cost, impressions, clicks, conversions, ROAS per campaign plus _summary. Bulk support: accepts customer_ids for batched execution.

输入参数accountcustomer_idcustomer_ids

google_ads_roas

ROAS for a date range (defaults to current month). Per-campaign cost, conversions, revenue, plus _summary. Bulk support: accepts customer_ids for batched execution.

输入参数sinceuntilaccountcustomer_idcustomer_ids

google_ads_ads

List enabled ads with type, status, campaign name and ad_group_ad.policy_summary (approval_status, review_status, policy_topic_entries) — answers "why is my ad not serving?" without opening the Google Ads UI. Bulk support: accepts customer_ids for batched execution.

输入参数accountcustomer_idcustomer_ids

google_ads_keywords_keywords

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: keywords] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

输入参数daysqueryaccountad_group_idcampaign_idcustomer_idad_group_idscampaign_idscustomer_ids

google_ads_keywords_search_terms

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: search_terms] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

输入参数daysqueryaccountad_group_idcampaign_idcustomer_idad_group_idscampaign_idscustomer_ids

google_ads_keywords_status

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: status] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

输入参数daysqueryaccountad_group_idcampaign_idcustomer_idad_group_idscampaign_idscustomer_ids

google_ads_keywords_diagnostics

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: diagnostics] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

输入参数daysqueryaccountad_group_idcampaign_idcustomer_idad_group_idscampaign_idscustomer_ids

google_ads_keywords_raw

Keyword analytics, search terms, status/policy diagnostics, auction diagnostics, or custom GAQL SELECT. Uses account + customer_id for scope. Actions: `keywords` (last 7 days metrics top 50), `search_terms` (last 7 days), `status` (ALL enabled keywords with approval_status, system_serving_status — e.g. RARELY_SERVED for "Low search volume" — and disapproval_reasons; answers "why is my keyword not serving?"), `diagnostics` (Quality Score, position estimates / top-of-page CPC, impression share, rank-lost; answers "is it bid or Quality Score?"; bundles per-campaign budget-loss as `_campaign_budget_loss` since budget is a campaign property, not keyword; supports campaign_id/ad_group_id filters and days=7|14|30), `raw` (any GAQL SELECT). [Flattened action: raw] Bulk support: accepts campaign_ids, ad_group_ids, customer_ids for batched execution.

输入参数daysqueryaccountad_group_idcampaign_idcustomer_idad_group_idscampaign_idscustomer_ids

google_ads_performance

Daily performance breakdown: cost, impressions, clicks, conversions, revenue per day. Bulk support: accepts customer_ids for batched execution.

输入参数daysaccountcustomer_idcustomer_ids

google_ads_changes

Change history / audit log: who changed what in the account and when. Covers campaigns, ad groups, ads (headlines/descriptions/final URLs), keywords, budgets and bids, with the user_email who made each change, the client (web UI / API / bulk upload), the operation (CREATE/UPDATE/REMOVE), the changed field mask and the old→new resource. Backed by Google Ads change_event (last 30 days only, per customer). Pass `since`/`until` (YYYY-MM-DD or "YYYY-MM-DD HH:MM:SS") or `days`; for incremental polling pass `since` = the last seen change timestamp. Bulk support: accepts customer_ids for batched execution.

输入参数dayslimitsinceuntilaccountcustomer_idcustomer_ids

google_ads_campaign_update_status

Pause, enable or remove one or more Google Ads campaigns. REMOVED is irreversible. Pass campaign ids from google_ads_campaigns. Google rejects status changes on trial (draft/experiment) campaigns, which can only be changed in the Google Ads UI.

输入参数status必填accountcustomer_idcampaign_ids必填partial_failure

google_ads_campaign_update_budget

Update the daily budget of a campaign. Pass the campaign id and the new amount in the account currency unit (R$50,50 -> 50.5; converted to micros internally). Bulk support: accepts campaign_ids, customer_ids for batched execution.

输入参数amount必填accountcampaign_id必填customer_idcampaign_idscustomer_ids

google_ads_ad_group_update_status

Pause, enable or remove ad groups. REMOVED is irreversible.

输入参数status必填accountcustomer_idad_group_ids必填partial_failure

google_ads_ad_update_status

Pause, enable or remove ads. Each entry needs ad_group_id + ad_id because the ad resource is keyed by both (customers/X/adGroupAds/{ad_group_id}~{ad_id}). Bulk support: accepts customer_ids for batched execution.

输入参数ads必填status必填accountcustomer_idcustomer_idspartial_failure

google_ads_keyword_update_status

Pause, enable or remove keywords. Each entry needs ad_group_id + criterion_id (the keyword criterion id). Bulk support: accepts customer_ids for batched execution.

输入参数status必填accountkeywords必填customer_idcustomer_idspartial_failure

google_ads_keyword_update_bid

Update max CPC for one or more keywords. Bid in account currency unit (e.g. 1.5 = R$1,50). Bulk support: accepts customer_ids for batched execution.

输入参数accountcpc_bid必填keywords必填customer_idcustomer_idspartial_failure

google_ads_campaign_budget_create

Create a campaign_budget. Required to create a campaign. Amount is daily, in account currency unit (50 = R$50/day). Bulk support: accepts customer_ids for batched execution.

输入参数name必填amount必填accountcustomer_idcustomer_idsdelivery_method

google_ads_campaign_create

Create a Google Ads campaign. Defaults to channel_type=SEARCH, status=PAUSED (safe), bidding_strategy=MANUAL_CPC. Provide budget_id from google_ads_campaign_budget_create. Declares no EU political advertising by default (Reg 2024/900, required by Google). Only SEARCH, DISPLAY and SHOPPING can be created through the API: VIDEO (YouTube) is read-only on Google side, and PERFORMANCE_MAX must be created together with its asset group. Build those two in the Google Ads interface and use this MCP to report on them. Bulk support: accepts budget_ids, merchant_ids, customer_ids for batched execution.

输入参数name必填statusaccountbudget_id必填budget_idsfeed_labelcustomer_idmerchant_idchannel_typecustomer_idsmerchant_idseu_political_ad另有 2 个

google_ads_ad_group_create

Create an ad group inside a campaign. Default status ENABLED, type SEARCH_STANDARD. Optional cpc_bid as the ad-group-level default max CPC. Bulk support: accepts campaign_ids, customer_ids for batched execution.

输入参数name必填typestatusaccountcpc_bidcampaign_id必填customer_idcampaign_idscustomer_ids

google_ads_keyword_add

Add positive keywords to an ad group. Each keyword: { text, match_type, cpc_bid? }. match_type = EXACT | PHRASE | BROAD. Bulk support: accepts ad_group_ids, customer_ids for batched execution.

输入参数statusaccountkeywords必填ad_group_id必填customer_idad_group_idscustomer_idspartial_failure

google_ads_negative_keyword_add

Add negative keywords at campaign or ad group scope. Pass scope + the matching target_id (campaign_id or ad_group_id). Bulk support: accepts target_ids, customer_ids for batched execution.

输入参数scope必填accountkeywords必填target_id必填target_idscustomer_idcustomer_idspartial_failure

google_ads_responsive_search_ad_create

Create a Responsive Search Ad (RSA) inside an ad group. Headlines: 3-15 entries (each <= 30 chars). Descriptions: 2-4 entries (each <= 90 chars). final_urls required. Default status PAUSED. Bulk support: accepts ad_group_ids, customer_ids for batched execution.

输入参数path1path2statusaccountheadlines必填final_urls必填ad_group_id必填customer_idad_group_idscustomer_idsdescriptions必填

show_version

Show Version

Show the current MCP platform and adapter versions.

无需输入参数。

report_bug

Report Bug

Report a bug, missing feature, or send feedback. Include the conversation array with recent messages for reproduction.

输入参数contextmessage必填conversation

connect

Connection Status

Returns connection status and URLs. When all providers are connected, returns authenticated:true and empty pending[]. When credentials are missing, returns connect_url for the toolkit and per-install URLs.

无需输入参数。

toolkit_info

Toolkit Info

Returns the current toolkit state: installed MCPs, their connection status, the accounts connected to each one, and how many catalog tools each exposes.

无需输入参数。

marketplace

Marketplace

The official mcp.ai marketplace — the in-platform catalog of every MCP/tool, AND the way to run them. Covers capability requests like "find an MCP that does X", "consulta um CPF", "is there a tool for Y". Core flow: action=search discovers MCPs by intent → describe returns one MCP's full profile (every tool with its id + params, pricing, auth) so you pick the right tool_id → invoke RUNS that tool. KEY: invoke works even when the MCP is NOT installed — it runs the tool pontualmente (one-off), without adding the MCP to the toolkit and without bloating the tool list. If the MCP needs a credential/login, invoke returns a connect link; if it is paid and the wallet is empty, invoke returns a checkout/top-up link (the user opens it, then you retry). Use install only to make an MCP PERMANENT in the active toolkit (its tools then show up natively in future sessions); prefer invoke for a single/occasional use. list_tools lists what is callable right now. subscribe/cancel handle per-MCP billing; report_bug sends feedback; request_mcp asks us to build a NEW MCP when nothing fits. Search/describe flag installed_in_toolkit vs installed_in_workspace. Writes (install/uninstall/subscribe/cancel and the one-off install behind invoke) require workspace owner/admin. It also carries the mcp.ai PROMPT LIBRARY, which is about ready-made prompt TEXT rather than MCPs: search_prompts finds one, get_prompt returns its full text with {{variables}} filled, and publish_prompt saves a prompt and returns a shareable mcp.ai/p/<slug> link that opens without login.

输入参数limitqueryactionmcp_idmessagetool_idargumentsimmediatetier_slugprompt_bodyprompt_slugprompt_tool另有 11 个

authenticate

Authenticate

MCP.AI for IDE agents (Cursor, etc.): log in in the browser, copy the access token. Best: add it to this server's config as a header `Authorization: Bearer <token>` for a permanent, non-expiring connection. Or paste it here for a session-only login: call with { token: "<jwt>" } after the user pastes, or with no args to get the link.

输入参数token

版本历史

1
  1. v0.1.0最新Sep 16, 2026

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