Craft Gtm Mcp

io.github.shashwatgtm由 GitHub 账号 shashwatgtm 发布v2.2.23更新于 Oct 25, 2026

CRAFT GTM: 8 go to market strategy tools by Helix GTM Consulting

发布方自己的服务：Craft

已验证Streamable HTTP可网页运行效率与工作流商业与电商

概览

AI 生成的概览

八款上市策略（GTM）工具，可根据产品、指标与市场输入生成 PMF 评分卡、发布计划、竞品对战卡等 GTM 草稿。

可以做什么
  • 依据 MRR、流失率、NPS、CAC、LTV 等指标对照内置基准，为产品市场契合度打分
  • 生成分阶段的发布计划，含任务、信息传达表和成功指标，可指定日期或采用弹性排期
  • 产出客户访谈提纲、留存策略手册与流失原因探查框架
  • 设计合作伙伴计划（分级、示例佣金与 KPI），并生成危机应对预案
  • 为每个竞品生成对战卡，并按 CRAFT 框架分析 GTM 文档
适用场景
适合创始人、产品营销与 GTM 团队，希望基于已有事实快速得到策略文档的结构化初稿，而不是从空白页开始。输出为带占位符的草稿，仍需人工审阅。
运行要求
可使用无需登录的托管 Streamable HTTP 端点，或在本地用 Node.js 通过 stdio 运行 npm 包。未声明任何 API 密钥、环境变量或请求头。npm 包版本比托管服务旧。
安装前请注意
输入内容涉及业务、指标、竞品、流失原因与危机预案；使用托管服务时这些内容会发送给第三方服务及其托管商，尽管说明称不会存储。npm 包在本地运行，不向外发送数据。输出为生成的草稿，含占位符与固定示例费率，并非经验证的建议。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Craft Gtm Mcp，将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/io.github.shashwatgtm%2Fcraft-gtm-mcp/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "craft-gtm": {
      "type": "http",
      "url": "https://craft-gtm.gtmhelix.com/mcp"
    }
  }
}

README

@shashwatgtmalpha/craft-gtm-mcp v2.2.23

CRAFT GTM Framework MCP Server: a complete redesign with metric parsing, context-aware outputs, and a structured draft with placeholders where your inputs give no fact.

Use it hosted (no install)

Add https://craft-gtm.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.23). The same tools run as a free web app with a form per tool at https://craft-gtm.gtmhelix.com/, and the setup steps are at https://craft-gtm.gtmhelix.com/connect/.

The npm package below is an older version (2.0.1 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.

What's New in v2.0.0

This is a major redesign addressing all critical issues from v1.x:

Issuev1.xv2.0.0
PMF ScorecardBlank ___ outputsActually parses and scores your metrics
Launch CommanderSame 12-week template for allAdapts to launch type, team size, budget
Retention PlaybookGeneric health scoresParses churn reasons, creates specific interventions
Competitive Intel[Research] placeholdersUses your competitor data, generates battle cards
CRAFT AnalyzerBlank scorecard outputActually analyzes documents, finds gaps

Installation

bash
npm install -g @shashwatgtmalpha/craft-gtm-mcp

Or add to your Claude Desktop config:

json
{  "mcpServers": {    "craft-gtm": {      "command": "npx",      "args": ["-y", "@shashwatgtmalpha/craft-gtm-mcp"]    }  }}

Tools and inputs

Generated on 27 September 2026 from the server's own tool list and checked again on 17 October 2026 against tools/list of craft-gtm-mcp 2.2.23 (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.

#ToolTitleWhat it does
1pmf_scorecardPMF ScorecardGenerate a Product-Market Fit scorecard. Parses the metrics you provide (MRR, churn, NPS, CAC, LTV, retention, activation and similar) and scores each dimension against built-in benchmark ranges.
2launch_commanderLaunch CommanderGenerate a context-aware launch plan. Have a date? Get a detailed timeline. Still planning? Enter 'TBD' or a quarter such as 'Q2 2027' for a flexible plan.
3customer_interview_kitCustomer Interview KitGenerate interview guides that ADAPT based on interview type, industry, and product complexity. Includes synthesis templates.
4retention_playbookRetention PlaybookGenerate retention strategies. Has DISCOVERY MODE: if you don't know WHY people churn, get a churn analysis framework first.
5partner_architectPartner ArchitectDesign partner programs that ADAPT based on partner model type. Different structures for resellers vs referrals vs integrations vs affiliates.
6crisis_plannerCrisis PlannerGenerate crisis playbooks. Know your risks? Get specific playbooks. Not sure what to plan for? The tool uses a default set of common crises for your industry (not ranked by likelihood).
7competitive_intelCompetitive IntelGenerate battle cards. If you know your strengths/weaknesses, get complete battle cards. If you only know competitors and win/loss stories, we'll derive your positioning.
8craft_gtm_analyzerCRAFT GTM AnalyzerAnalyze a GTM document against the CRAFT framework. Parses the content, identifies gaps, scores each dimension and suggests sections to add.

Inputs of each tool

1. PMF Scorecard (pmf_scorecard)
InputRequiredTypeDescription
productYesstringProduct name and brief description
target_marketYesone of: enterprise_saas, smb_saas, consumer, marketplace, fintech, logistics_tech, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherTarget market segment (e.g., 'Enterprise SaaS', 'SMB', 'Consumer')
current_metricsYesstringYour current metrics (will be PARSED). Include any of: MRR, ARR, churn rate, NPS, CAC, LTV, retention rate, activation rate, DAU/MAU, trial conversion, revenue growth. Example: 'MRR: $50K, Churn: 3%, NPS: 45, CAC: $500, LTV: $3000, Retention: 92%'
time_in_marketNoone of: pre_launch, 0_6_months, 6_12_months, 1_2_years, 2_plus_yearsHow long the product has been in market (shown in the scorecard)
customer_feedbackNostringOptional: Qualitative feedback themes (e.g., 'Users love X but struggle with Y')
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
2. Launch Commander (launch_commander)
InputRequiredTypeDescription
product_featureYesstringWhat you're launching (product/feature name and description)
launch_typeYesone of: major_release, feature_launch, beta_launch, product_update, market_expansionType of launch determines plan complexity
target_segmentsYesstringTarget customer segments (comma-separated)
goalsYesstringLaunch success metrics (e.g., '500 signups, $50k pipeline, 10% trial conversion, 1000 downloads')
launch_dateNostringTarget launch date. Accepts: 'YYYY-MM-DD', 'Q1 2027', 'March 2027', or 'TBD' for planning mode
available_channelsNostringOptional: Marketing channels available (comma-separated). E.g., 'email, linkedin, blog, webinar, PR, paid_ads, community'
team_sizeNoone of: solo, small_2_5, medium_6_15, large_15_plusMarketing/GTM team size affects task distribution
budget_levelNoone of: bootstrap, moderate, well_fundedBudget affects recommended tactics
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
3. Customer Interview Kit (customer_interview_kit)
InputRequiredTypeDescription
interview_typeYesone of: discovery, validation, feedback, churn, win_loss, persona_researchType of interview determines question focus
product_contextYesstringProduct/service being researched
target_personaYesstringWho you're interviewing (role/title)
industryNoone of: saas, fintech, logistics_tech, vertical_saas, ai_native, ites, telecom, software, cybersecurity, ecommerce, marketplace, enterprise_software, consumer, otherIndustry affects terminology and context
product_complexityNoone of: simple, moderate, complex, highly_technicalAffects technical depth of questions
key_hypothesesNostringOptional: Hypotheses to validate during interview
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
4. Retention Playbook (retention_playbook)
InputRequiredTypeDescription
customer_segmentYesstringCustomer segment to focus on
business_modelYesone of: saas_subscription, usage_based, marketplace, transactional, freemium, enterprise_contractBusiness model affects health score weighting
current_churn_rateYesstringCurrent churn rate (e.g., '5%' or '5% monthly')
churn_reasonsNostringOPTIONAL: Known churn reasons (comma-separated). If you don't know, leave blank to get discovery mode with churn analysis framework
available_data_signalsNostringWhat usage data you can track (comma-separated). E.g., 'login frequency, feature usage, support tickets, NPS responses'
cs_team_sizeNoone of: no_dedicated_cs, small_1_3, medium_4_10, large_10_plusCS team capacity affects intervention strategy
current_interventionsNostringOptional: What retention tactics you already do
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
5. Partner Architect (partner_architect)
InputRequiredTypeDescription
companyYesstringYour company name
productYesstringProduct partners will sell/integrate
partner_modelYesone of: reseller, referral, integration_tech, agency_si, affiliate, oem_white_labelPartner type determines program structure
partner_goalsYesstringRevenue/growth targets from partners
your_deal_sizeYesstringAverage deal size as one amount (e.g., '$5000 ACV', '$5K' or '$500/month'; a range is refused). It scales the example commission amounts; the example rates are fixed
partner_support_capacityNoone of: minimal_self_serve, moderate, high_touchHow much partner support can you provide?
existing_partnersNostringOptional: Current partner types/count
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
6. Crisis Planner (crisis_planner)
InputRequiredTypeDescription
companyYesstringCompany name
industryYesone of: fintech, saas, logistics_tech, vertical_saas, ai_native, ites, telecom, software, cybersecurity, ecommerce, enterprise, consumer, otherIndustry affects which crises to prioritize
customer_baseYesone of: b2b_enterprise, b2b_smb, b2c_consumer, mixedCustomer type affects communication approach
data_sensitivityYesone of: high_pii_financial, medium_business_data, low_generalData sensitivity affects security protocols
potential_crisesNostringOPTIONAL: Crisis types to plan for (comma-separated). If not provided, the tool uses a default set of common crises for your industry (not ranked by likelihood). Options: data_breach, service_outage, pr_incident, executive_departure, security_vulnerability, regulatory_action, product_safety, customer_data_exposure
company_sizeNoone of: startup_under_50, scaleup_50_200, midsize_200_1000, enterprise_1000_plusAffects response team structure
compliance_requirementsNostringOptional: Relevant compliance, comma-separated (for example ISO 27001, SOC 2, GDPR). Each item is named in the notification steps
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
7. Competitive Intel (competitive_intel)
InputRequiredTypeDescription
your_productYesstringYour product name and brief description
competitorsYesstringCompetitor names (comma-separated). Will generate battle card for EACH
your_strengthsNostringOPTIONAL: What you do better (comma-separated). Will be DERIVED from wins/losses if not provided
your_weaknessesNostringOPTIONAL: Where competitors beat you (comma-separated). Will be DERIVED from wins/losses if not provided
competitor_detailsNostringOptional: Any known details about competitors. E.g., 'Competitor A is cheaper, Competitor B targets enterprise'
common_objectionsNostringSales objections you hear (comma-separated). E.g., 'too expensive, missing X feature, competitor has better Y'
recent_winsNostringWhy customers chose you over competitors: will be used to DERIVE strengths
recent_lossesNostringWhy you lost deals to competitors: will be used to DERIVE weaknesses
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
8. CRAFT GTM Analyzer (craft_gtm_analyzer)
InputRequiredTypeDescription
document_contentYesstringThe GTM document/plan to analyze. Paste full content: it will be PARSED and EVALUATED
document_typeYesone of: gtm_strategy, launch_plan, campaign_brief, quarterly_plan, project_proposal, marketing_planType of document (shown in the analysis)
intended_audienceNostringOptional: Who will read/approve this document
desired_outcomeNostringOptional: What action should this document drive
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherOptional: your company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

Design Principles (v2.0)

  1. No blank ___ lines: where your inputs give no fact, the output shows a placeholder in brackets to fill in
  2. Context-aware: outputs adapt based on inputs provided
  3. Discovery mode: if information is missing, tools ask questions to find it
  4. A structured draft with placeholders: each tool returns a structured draft to edit, with placeholders where your inputs gave no fact
  5. Progressive enhancement: more input gives a richer output

Author

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience

License

MIT

Hosted connector (Streamable HTTP)

The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.

  • Server URL: https://craft-gtm.gtmhelix.com/mcp
  • Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
  • Setup guide: https://craft-gtm.gtmhelix.com/connect/
  • In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
  • In Claude Code: claude mcp add --transport http craft-gtm https://craft-gtm.gtmhelix.com/mcp

The npm package (stdio) and the hosted server run the same createServer() code in src/server.ts.

Privacy Policy

Full policy: https://craft-gtm.gtmhelix.com/privacy/ (also in PRIVACY.md).

  • Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
  • Use and storage: inputs are used only to build that call's reply. Inputs and answers are not stored: no database, no files, no cache, no logging of inputs or outputs by our code. Each call adds one anonymous usage record (date and time, site and tool name, app kind, web form or assistant); see the privacy page.
  • Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
  • Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
  • Contact: [email protected]

来源：README.md，提交 dc32735

工具

8

pmf_scorecard

PMF Scorecard

Takes your product, target market and current metrics (MRR, ACV, churn, NPS, CAC, LTV, retention, activation and similar) and returns a product-market fit scorecard that scores each dimension against example benchmark ranges. Reads the business model from your inputs and leaves the activation score out for services, connectivity and investment businesses. Quotes your customer feedback and answers it.

输入参数product必填your_sectortarget_market必填business_modeltime_in_marketcurrent_metrics必填customer_feedback

launch_commander

Launch Commander

Takes what you are launching, the launch type, your target segments and your goals, and returns a phased launch plan with tasks, a messaging table and success metrics. Give a date for a dated timeline, or enter 'TBD' or a quarter such as 'Q2 2027' for a flexible plan. Tasks and the messaging table follow the sector and business model read from your inputs, and each goal is filed under its own metric.

输入参数goals必填industryteam_sizelaunch_datelaunch_type必填your_sectorbudget_levelbusiness_modelproduct_feature必填target_segments必填available_channels

customer_interview_kit

Customer Interview Kit

Takes the interview type, the product context and the person you are interviewing, and returns an interview guide that fits the interview type, the sector (chosen, or read from your inputs) and the product complexity. Questions use the sector's own language, your hypotheses are kept whole, and synthesis templates are included.

输入参数industryyour_sectorbusiness_modelinterview_type必填key_hypothesestarget_persona必填product_context必填product_complexity

retention_playbook

Retention Playbook

Takes your customer segment, business model and current churn rate, and returns a retention playbook with health signals, interventions and an email draft for each churn reason. If you do not know why customers leave, leave the churn reasons out and you get a churn discovery kit with a framework for finding out. Health signals and interventions follow the business model, each churn reason gets its own answer, and your current interventions and data signals are used.

输入参数productindustryyour_sectorcs_team_sizechurn_reasonsbusiness_model必填customer_segment必填current_churn_rate必填current_interventionsavailable_data_signals

partner_architect

Partner Architect

Takes your company, product, partner model, partner goal and deal size, and returns a partner program with tiers, example commission amounts and KPIs, with a different structure for resellers, referrals, integrations, agencies, affiliates and white label. Uses your stated goal, existing partners and deal size, and names the partner types that fit your sector's buying committee.

输入参数company必填product必填industryyour_sectorpartner_goals必填partner_model必填business_modelyour_deal_size必填existing_partnerspartner_support_capacity

crisis_planner

Crisis Planner

Takes your company, industry, customer base and data sensitivity, and returns crisis playbooks with a response team and notification steps for each crisis. Name the crises you know of to get those playbooks. If you leave them out, the tool uses a default set of common crises for your sector (not ranked by likelihood). Each compliance item you list is used in the notification steps.

输入参数company必填industry必填your_sectorcompany_sizecustomer_base必填business_modeldata_sensitivity必填potential_crisescompliance_requirements

competitive_intel

Competitive Intel

Takes your product and the competitors you name, and returns one battle card per competitor built from your strengths, weaknesses, competitor details, objections, wins and losses. Each competitor detail goes to the competitor it names, each objection gets its own answer, and strengths and gaps taken from wins and losses are your own words.

输入参数industrycompetitors必填recent_winsyour_sectoryour_product必填recent_lossesbusiness_modelyour_strengthsyour_weaknessescommon_objectionscompetitor_details

craft_gtm_analyzer

CRAFT GTM Analyzer

Takes the text of a GTM document or plan and returns an analysis against the CRAFT framework, with a score for each dimension. Each dimension is scored only on what the plan contains (Timeline counts real dates, durations and quarters), the tool shows the plan's own line for each, names only the elements that are missing and suggests sections to add.

输入参数industryyour_sectordocument_type必填desired_outcomedocument_content必填intended_audience

版本历史

2
  1. v2.2.23最新Oct 17, 2026
  2. v1.0.1Sep 16, 2026

评分

已满足适用检查项的 100%

该评分衡量此收录条目的完整程度，依据注册中心条目、端点与公开来源计算得出。它不是对服务器本身的评价，也不表示服务器安全或当前可用：可连通性是带日期的检查结果，评分也不包含安装量或用户评价。

  • 近 30 天内可连通必需25 分
  • 已声明认证方式必需10 分
  • 已列出工具必需15 分
  • 描述必需15 分
  • 图标10 分
  • 文档15 分
  • 许可证10 分

其他 Craft 集成

Craft

do.craft.mcp官方发布者

Craft 的托管 MCP 服务，由 mcp.craft.do 发布；需要凭据；Streamable HTTP。

Streamable HTTP可网页运行鉴权
需要凭据Oct 24, 2026

Meltbead Craft Colors

由 GitHub 账号 jsspace 发布

使用 Meltbead 搜索手工配色方案，并按 CIEDE2000 匹配色号。AI 翻译

STDIO仅桌面
未验证 · 服务器未能启动Nov 3, 2026

Agent Craft

由 GitHub 账号 CipherClaw 发布

一个只有AI智能体才能游玩的持久体素生存世界：挖矿、制作、建造、交易、聊天。AI 翻译

Streamable HTTP可网页运行
AI 与机器学习17 个工具Nov 3, 2026

SonicCraft

由 GitHub 账号 user-github-me 发布

把 YAML/JSON 音频时间线编译成 TTS 语音、音乐与音效，并做闪避、响度母带处理和配套字幕。

STDIO仅桌面
媒体与设计尚未验证Oct 27, 2026

SlideCraft

由 GitHub 账号 eiler2005 发布

SlideCraft 把一份简报变成可编辑的 PowerPoint、PDF、HTML 和 Word 演示文稿，并带有排版适配、来源核查与视觉审阅。

STDIO仅桌面
效率与工作流尚未验证Nov 4, 2026