Impact Mcp

io.github.shashwatgtm由 GitHub 账号 shashwatgtm 发布v2.2.27更新于 Oct 24, 2026

IMPACT: 8 B2B positioning and messaging tools by Helix GTM Consulting

已验证Streamable HTTP可网页运行效率与工作流商业与电商

概览

AI 生成的概览

IMPACT 提供八个只读的 B2B 定位与营销信息工具，帮助助手梳理买方角色、竞品替代方案、价值主张、目标市场、信息表达与定位审计。

可以做什么
  • 按阶段获取 IMPACT 框架，可只聚焦某一阶段并结合所在行业
  • 生成买方角色假设：拥护者、经济买家、技术影响者及各类审核者
  • 梳理替代方案：每个指定竞品一张卡片，加上现状选项与探索性问题
  • 产出价值主张、价值矩阵、证明点及面向不同受众的版本
  • 对您列出的细分市场排序以选定滩头市场，并用您提供的数字计算 TAM/SAM/SOM
  • 起草定位陈述、信息层级、各渠道文案以及完整的定位审计
适用场景
适合创始人、产品营销人员、销售负责人和 GTM 顾问，在需要以假设驱动的方式做 B2B 定位、竞品梳理、市场选择或渠道信息表达时使用，比自由提示更有结构。
运行要求
可使用托管 Streamable HTTP 端点，作为自定义连接器添加且无需登录；也可用 npx 运行本地 npm 包，需要 Node.js 以 stdio 方式运行。未声明任何 API 密钥、环境变量或请求头。npm 包版本比托管服务旧。
安装前请注意
托管服务会接收每次调用的工具名和输入，并记录一条匿名使用记录；本地包不向外发送数据。输出是待验证的假设和草稿，而非经过验证的市场事实；审计分数衡量的是输入完整度，而非定位强度。channels 参数目前会被接受但不生效。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Impact Mcp，将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Web executable，通过 Streamable HTTP。 远程服务在工作区中配置后即可从网页运行时运行。

交给智能体安装

把这段提示词粘贴到 Claude Code、Codex、Cursor 等智能体，或 SourceWeft 对话中。智能体会读取该服务器的安装指南，先向你展示发布者、端点和登录方式，经你同意后再把它添加到你的客户端。密钥不会写进任何命令。

阅读 https://sourceweft.com/mcp/io.github.shashwatgtm%2Fimpact-mcp/install.md，并按其中说明把这个 MCP 服务器接入我的客户端。修改任何配置之前，先告诉我它的发布者、端点和登录方式，等我确认。不要把 API 密钥写进命令或我会提交的文件；问我密钥应从哪里获取。

查看智能体所依据的安装指南

其他 MCP 客户端

把它添加到你客户端的 mcpServers 配置中。

{
  "mcpServers": {
    "impact": {
      "type": "http",
      "url": "https://impact.gtmhelix.com/mcp"
    }
  }
}

README

IMPACT MCP v2.2.27

Hypothesis-Driven B2B Positioning Engine: 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

Use it hosted (no install)

Add https://impact.gtmhelix.com/mcp to Claude or ChatGPT as a custom connector. It needs no sign-in and always runs the newest version (2.2.27). The same tools run as a free web app with a form per tool at https://impact.gtmhelix.com/, and the setup steps are at https://impact.gtmhelix.com/connect/.

The npm package below is an older version (2.0.0 on npm on 27 September 2026) until the next npm release. Use it only if you need a local stdio server.

[NPM Version] [License: MIT] [MCP Registry]

Quick Start

bash
# Run directly with npxnpx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

json
{  "mcpServers": {    "impact-mcp": {      "command": "npx",      "args": ["-y", "@shashwatgtmalpha/impact-mcp"]    }  }}

The IMPACT Framework

IMPACT is a hypothesis-driven positioning methodology for B2B companies:

PhaseFocusTool
IdentifyChampions & Buyer Personasimpact_identify_champions
MapAlternatives & Competitive Landscapeimpact_map_alternatives
PinpointValue Proposition & Differentiationimpact_pinpoint_value
AnchorMarket Selection & Beachheadimpact_anchor_market
CraftMessaging & Positioning Statementimpact_craft_message
TranslateChannel-Specific Executionimpact_translate_execution

Tools and inputs

Generated on 27 September 2026 from the server's own tool list and checked again on 27 October 2026 against tools/list of impact-mcp 2.2.27 (tool descriptions rewritten that day) (the same code as the hosted MCP address), so every tool name, title, description and input below is exactly what the server accepts. Every tool is read-only.

#ToolTitleWhat it does
1impact_get_frameworkIMPACT Framework GuideReturns the IMPACT positioning method step by step: identify champions, map alternatives, pinpoint value, anchor in a market, craft the message and translate it to execution, with a template or checklist for each step. An optional focus phase returns one step only, and your sector adds that sector's buyer roles, measures and proof points.
2impact_identify_championsIdentify ChampionsTakes what your product does and the problem it solves, and returns hypotheses for who buys it: the champion, the economic buyer, the technical influencer, commercial and control reviewers and daily users, with warning signs of an anti-champion, a path to develop the champion and what to give them. Optional company name, target company type, price point and sector fit the roles to your market. These are roles to test, not named people.
3impact_map_alternativesMap AlternativesTakes your product and its category, and returns a map of the alternatives your buyers weigh: one card for each competitor you name, the status-quo options you list and doing nothing, where you can lead, and discovery questions to learn more. Optional competitor weaknesses and your strengths fill the cards, and your sector adds its questions and objections. It uses only what you give and says what would sharpen the map.
4impact_pinpoint_valuePinpoint ValueTakes your target customer, the main outcome they get and what you do that others do not, and returns value proposition statements in three versions, a value matrix for your own figures, proof points ranked from customer results to social proof, versions for different audiences and channels, and questions to test the value. Optional product name, category, customer results and business model shape it.
5impact_anchor_marketAnchor MarketTakes what your product does and the segments you are weighing, and returns a beachhead market choice: your segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise scored on keywords in their names; a TAM/SAM/SOM calculation that uses only the company counts, deal size and percentages you give; a three-year expansion path and an ICP hypothesis for the chosen segment. It never chooses a segment you did not name: without segments it recommends none and explains how to find yours from your own customers.
6impact_craft_messageCraft MessageTakes your target customer, the key benefit and what sets you apart, and returns a positioning statement (full and one sentence), a message hierarchy from tagline to three supporting pillars, versions for different audiences, objection handling and ways to test the message. Optional product name, customer need, category, main competitor and business model fit it to your market. It writes from your own words, in whole sentences.
7impact_translate_executionTranslate ExecutionTakes a positioning statement, your target customer and the key benefit, and returns copy to edit for the channels you choose: a website hero, a LinkedIn tagline and post drafts, a three-email cold sequence, a sales deck outline and a 15-minute demo script, with calls to action that fit your business model and the order to work the channels in. Optional channels, product name and business model shape it.
8impact_full_auditIMPACT Full AuditTakes what your product does, your target customer and the problem you solve, and returns a positioning audit: an input completeness score for each IMPACT step, the proof you already have, your current positioning checked in words, a recommended positioning with tagline options, a 30-day action plan and the measures to track. Optional company name, differentiation, competitors, current positioning, customer feedback and business model make it fuller. The score measures how complete your inputs are, not how strong your positioning is.

Inputs of each tool

1. IMPACT Framework Guide (impact_get_framework)
InputRequiredTypeDescription
focus_phaseNoone of: identify, map, pinpoint, anchor, craft, translate, allOptional: specific phase to focus on (identify/map/pinpoint/anchor/craft/translate)
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
2. Identify Champions (impact_identify_champions)
InputRequiredTypeDescription
product_descriptionYesstringWhat your product does (1-2 sentences)
problem_solvedYesstringThe core problem you solve
company_nameNostringYour company name
target_company_typeNostringType of companies you target (e.g., "Series B SaaS", "Enterprise manufacturing")
price_pointNostringOptional: ACV range (e.g., "$50K-100K")
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
3. Map Alternatives (impact_map_alternatives)
InputRequiredTypeDescription
your_productYesstringWhat your product does
categoryYesstringYour product category (e.g., "Sales engagement", "Data platform")
competitorsNoarray of stringList of competitor names
competitor_weaknessesNostringOptional: Known competitor weaknesses or customer complaints
your_strengthsNostringOptional: What you do better than competitors
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
4. Pinpoint Value (impact_pinpoint_value)
InputRequiredTypeDescription
target_customerYesstringWho you serve (e.g., "B2B sales teams")
key_outcomeYesstringThe main result customers achieve
unique_capabilityYesstringWhat you do that others cannot/don't
product_nameNostringYour product/company name
categoryNostringProduct category
customer_metricsNostringOptional: Any customer results data (e.g., "40% faster, 3x pipeline")
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
5. Anchor Market (impact_anchor_market)
InputRequiredTypeDescription
product_descriptionYesstringWhat your product does
potential_segmentsNoarray of stringThe market segments you are weighing, in your own words (for example Mid-market fintech, Enterprise banks, Small retail chains). Needed for a recommendation: without segments no segment is chosen, and the answer explains how to find yours
current_customersNostringOptional: Description of your current/best customers. Shown in the output; not used in the scoring
average_deal_sizeNostringOptional: Your ACV as one amount (e.g., "$50,000", "$50K" or "$1.5M"); a range is refused
sales_cycleNostringOptional: Typical sales cycle length. Shown in the output; not used in the scoring
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
6. Craft Message (impact_craft_message)
InputRequiredTypeDescription
target_customerYesstringTarget customer description
key_benefitYesstringPrimary benefit/reason to buy
differentiationYesstringYour unique differentiation
product_nameNostringYour product name
customer_needNostringThe need they have, written as an action (for example "lose revenue to missed appointments")
product_categoryNostringYour product category, written as a noun phrase (for example "analytics platform")
competitorNostringPrimary alternative/competitor
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
7. Translate Execution (impact_translate_execution)
InputRequiredTypeDescription
positioning_statementYesstringYour core positioning statement
target_customerYesstringTarget customer profile
key_benefitYesstringPrimary benefit, written as an action (for example "cut no-shows")
channelsNoarray of stringAccepted but not used yet: the output always covers website, LinkedIn, email, sales deck and demo
product_nameNostringYour product name
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.
8. IMPACT Full Audit (impact_full_audit)
InputRequiredTypeDescription
product_descriptionYesstringWhat your product does
target_customerYesstringWho you serve
problem_solvedYesstringThe problem you solve
company_nameNostringYour company name
key_differentiationNostringWhat makes you unique
competitorsNoarray of stringMain competitors
current_positioningNostringOptional: Your current positioning statement or tagline
customer_feedbackNostringOptional: What customers say about you
your_sectorNoone of: logistics_tech, fintech, saas, vertical_saas, ai_native, ites, telecom, software, cybersecurity, otherYour company's own industry (not your customers'). When given, it decides the sector notes; when left out, the tool reads it from your words and stays neutral if they are unclear.

Who Is This For?

Primary Users

RoleKey ToolsUse Cases
Founders/CEOsimpact_anchor_market, impact_pinpoint_value, impact_craft_messageMarket selection, value articulation
CMOs/VPs Marketingimpact_full_audit, impact_get_frameworkPositioning health assessment
Product Marketingimpact_identify_champions, impact_craft_message, impact_translate_executionMessaging, channel adaptation
Sales Leadersimpact_map_alternatives, impact_pinpoint_valueCompetitive positioning
GTM ConsultantsAll toolsFull positioning engagements

Job-to-Tool Mapping

Job To Be DoneRecommended Tool
"I need to understand the IMPACT methodology"impact_get_framework
"I need to define our ideal buyer champion"impact_identify_champions
"I need to map our competitive landscape"impact_map_alternatives
"I need to articulate our unique value"impact_pinpoint_value
"I need to select our beachhead market"impact_anchor_market
"I need to create our positioning statement"impact_craft_message
"I need to adapt messaging for different channels"impact_translate_execution
"I need a full positioning audit"impact_full_audit

Recommended Agent Skills

This MCP is included in these user-focused Agent bundles:

Agent BundleTools CountBest For
Founder GTM Copilot10 toolsFounders, early-stage CEOs
Product Marketing Engine12 toolsPMMs, product marketers
GTM Consultant Suite12 toolsFractional CMOs, advisors
SDR Toolkit8 toolsSDRs, BDRs

Related MCPs

MCPFocusToolsLink
CRAFT GTMGTM strategy8GitHub
CRAFT ContentContent creation8GitHub
ICP IntelligenceICP & targeting9GitHub
Revenue EnablementSales execution12GitHub

About the IMPACT Framework

The IMPACT framework was developed by Shashwat Ghosh based on 24+ years in B2B and 10+ years of fractional experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.

Key Principles:

  • Hypothesis-driven: Test assumptions before committing
  • Outside-in: Start with customer, not product
  • Iterative: Refine based on market feedback
  • Execution-focused: Bridge strategy to implementation

Author

Shashwat Ghosh, Co-Founder and Fractional CMO, Helix GTM Consulting, with 24+ years in B2B and 10+ years of fractional experience

[LinkedIn] [X] [Website]

License

MIT License: see LICENSE for details.

Part of the Helix GTM Consulting MCP suite: rule-based B2B go-to-market tools (no AI model runs inside them)

Hosted connector (Streamable HTTP)

The same tools are also available as a hosted MCP server, so they work in Claude on the web, desktop and mobile without installing anything.

  • Server URL: https://impact.gtmhelix.com/mcp
  • Transport: Streamable HTTP (stateless, JSON responses). Authentication: none.
  • Setup guide: https://impact.gtmhelix.com/connect/
  • In Claude: Customize, then Connectors, then Add custom connector, and paste the server URL.
  • In Claude Code: claude mcp add --transport http impact https://impact.gtmhelix.com/mcp

The npm package (stdio) and the hosted server run the same createServer() code in src/index.ts.

The tool reference (https://impact.gtmhelix.com/docs/) is generated from the code. Where it differs from the parameter tables earlier in this README, the tool reference is correct.

Privacy Policy

Full policy: https://impact.gtmhelix.com/privacy/ (also in PRIVACY.md).

  • Data collection: the hosted server receives only the tool name and the inputs of each tool call. The npm package runs on your computer and sends nothing to us.
  • Use and storage: inputs are used only to build that call's reply. Inputs and answers are not stored: no database, no files, no cache, no logging of inputs or outputs by our code. Each call adds one anonymous usage record (date and time, site and tool name, app kind, web form or assistant); see the privacy page.
  • Third-party sharing: none by us. Netlify hosts the server and processes requests under its own policy (https://www.netlify.com/privacy/). Fonts are served from this site, so loading a page contacts no one else.
  • Retention: we keep no tool inputs or outputs. Netlify keeps its own platform logs under its policy.
  • Contact: [email protected]

来源：README.md，提交 815d81d

工具

8

impact_get_framework

IMPACT Framework Guide

Get the IMPACT framework method phase by phase, optionally with your sector's buyer roles, measures and proof points

输入参数sectorfocus_phaseyour_sector

impact_identify_champions

Identify Champions

Generate champion, economic buyer and technical influencer hypotheses from your product context, using the buying roles of your sector

输入参数price_pointyour_sectorcompany_nameproblem_solved必填product_description必填target_company_type

impact_map_alternatives

Map Alternatives

Map your alternatives: one card per named competitor, plus the status-quo options you list, using the weaknesses and strengths you give, with the questions and objections of your sector

输入参数category必填competitorsyour_sectoryour_product必填your_strengthscompetitor_weaknesses

impact_pinpoint_value

Pinpoint Value

Generate value proposition statements, a value matrix for your own figures and proof points that fit your business model

输入参数categorykey_outcome必填your_sectorproduct_namebusiness_modeltarget_customer必填customer_metricsunique_capability必填

impact_anchor_market

Anchor Market

Select a beachhead market: segments ranked from your own customers, pain and deal size when you give all three (the answer says which method it used), otherwise keyword presets; and a TAM/SAM/SOM calculation that uses only the company counts, deal size and percentages you give

输入参数sales_cycleyour_sectorcustomer_paincompany_countsaverage_deal_sizecurrent_customerspotential_segmentsproduct_description必填percent_matching_icpyear_one_share_percent

impact_craft_message

Craft Message

Build a positioning statement and message hierarchy from your own words, in whole sentences, with proof and objections that fit your sector and business model

输入参数competitorkey_benefit必填your_sectorproduct_namecustomer_needbusiness_modeldifferentiation必填target_customer必填product_category

impact_translate_execution

Translate Execution

Adapt a positioning statement for the channels you choose (website, LinkedIn, cold email, sales deck, demo), with calls to action that fit your business model

输入参数channelskey_benefit必填your_sectorproduct_namebusiness_modeltarget_customer必填positioning_statement必填

impact_full_audit

IMPACT Full Audit

Positioning audit with an input completeness score and recommendations

输入参数competitorsyour_sectorcompany_namebusiness_modelproblem_solved必填target_customer必填customer_feedbackcurrent_positioningkey_differentiationproduct_description必填

版本历史

2
  1. v2.2.27最新Oct 17, 2026
  2. v2.0.0Sep 16, 2026

评分

已满足适用检查项的 100%

该评分衡量此收录条目的完整程度，依据注册中心条目、端点与公开来源计算得出。它不是对服务器本身的评价，也不表示服务器安全或当前可用：可连通性是带日期的检查结果，评分也不包含安装量或用户评价。

  • 近 30 天内可连通必需25 分
  • 已声明认证方式必需10 分
  • 已列出工具必需15 分
  • 描述必需15 分
  • 图标10 分
  • 文档15 分
  • 许可证10 分