Impact Mcp Server

io.github.shashwatgtm由 GitHub 账号 shashwatgtm 发布v1.0.1更新于 Oct 24, 2026

IMPACT Framework - B2B Positioning & Messaging Tools by Shashwat Ghosh

已验证STDIO仅桌面效率与工作流商业与电商

概览

AI 生成的概览

本地 MCP 服务器，按 Shashwat Ghosh 的 IMPACT 框架为助手提供 B2B 定位与信息传达工具。

可以做什么
  • 获取 IMPACT 框架文档与各阶段概览
  • 分析理想客户与内部拥护者，梳理竞品与替代方案
  • 找出差异化价值并选择市场品类
  • 撰写定位陈述与核心信息，规划落地执行
  • 执行覆盖全部阶段的完整定位审计
适用场景
适合团队在梳理 B2B 产品定位、价值主张或信息传达时，借助助手按框架获得结构化分析与草稿。也适合在进入市场推广规划前做一次完整定位复盘。
运行要求
通过 npx 或全局 npm 安装以 stdio 在本地运行，需要 Node.js 与 npm。未声明任何账号、API 密钥、环境变量或请求头。
安装前请注意
这些工具会接收公司、产品、竞品和现有定位等信息，提交前应视为商业敏感资料。输出是基于框架的草稿，对外使用前需人工审核。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Impact Mcp Server，将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Desktop only，通过 STDIO。 STDIO 服务会启动本地进程，因此需要 SourceWeft 桌面宿主。

其他 MCP 客户端

参照 仓库 中的启动说明。

README

IMPACT Framework MCP Server

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

PhaseComponentKey Question
IIDENTIFY ChampionsWho are your ideal customers and internal advocates?
MMAP Reality & AlternativesWhat's the competitive landscape and status quo?
PPINPOINT Unique ValueWhat makes you genuinely different and valuable?
AANCHOR in Right MarketWhat context makes your value obvious?
CCRAFT Core MessageHow do you communicate this clearly and memorably?
TTRANSLATE to ExecutionHow do you bring this to life across channels?

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

Installation

bash
npx @shashwatgtmalpha/impact-mcp-server

Or install globally:

bash
npm install -g @shashwatgtmalpha/impact-mcp-server

Tools Included

ToolDescriptionPhase
impact_get_frameworkGet IMPACT Framework documentationAll
impact_identify_championsAnalyze ideal customers and internal championsI
impact_map_alternativesMap competitive landscape and alternativesM
impact_pinpoint_valueDiscover unique differentiationP
impact_anchor_marketSelect optimal market categoryA
impact_craft_messageCreate positioning statementsC
impact_translate_executionPlan tactical deploymentT
impact_full_auditComplete positioning auditAll

Usage Examples

Example 1: Get Framework Overview

json
{  "tool": "impact_get_framework",  "arguments": {    "component": "overview"  }}

Example 2: Identify Champions Analysis

json
{  "tool": "impact_identify_champions",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies",    "typical_deal_size": "$50K ARR",    "sales_cycle": "3-6 months"  }}

Example 3: Craft Positioning Statement

json
{  "tool": "impact_craft_message",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting",    "target_customer": "VP Sales at B2B SaaS companies",    "category": "Revenue Intelligence",    "key_differentiator": "uses actual buyer behavior signals",    "main_alternative": "spreadsheet forecasting",    "key_benefit": "95% forecast accuracy"  }}

Example 4: Full Positioning Audit

json
{  "tool": "impact_full_audit",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies with 50-500 employees",    "current_positioning": "The AI forecasting platform for modern sales teams",    "main_competitors": "Clari, Gong, spreadsheets",    "biggest_challenge": "Differentiating from larger competitors"  }}

Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)    └── Customer Intelligence Audit    └── Competitive Analysis            ↓Week 3-4: Positioning Strategy (P + A)    └── Value Pyramid Builder    └── Beachhead Strategy            ↓Week 5-6: Core Message Development (C)    └── Positioning Statement    └── Message Hierarchy            ↓Week 7-8: Tactical Execution (T)    └── Multi-Channel Deployment    └── Sales Enablement

Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

  • IMPACT (this server) - Positioning & Messaging
  • EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)

Configuration

Claude Desktop

Add to claude_desktop_config.json:

json
{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

Claude Code

Add to .mcp.json:

json
{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

Author

Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha

License

MIT

Links

来源：README.md，提交 559f035

工具

0
SourceWeft 尚未在沙箱中启动过该软件包，因此其工具未知。

版本历史

1
  1. v1.0.1最新Sep 16, 2026

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