Google Ads MCP

io.scalably由 scalably.io 发布v1.0.1更新于 Oct 24, 2026

Google Ads MCP: GAQL queries, resources, recommendations, keyword ideas, change history. 11 tools.

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概览

AI 生成的概览

面向 Google Ads API 的本地只读 MCP 服务器，让助手查询广告账户、查看资源结构、读取优化建议并做关键词规划。

可以做什么
列出可访问的客户账户，并遍历经理账户层级找出子账户。对指定账户运行 GAQL 查询，并将 micros 换算为单位值。浏览 GAQL 资源目录，查看某资源的字段、指标与细分。读取账户的 Google 优化建议。生成关键词想法、历史月度指标与关键词计划预测。查看变更历史与各资源的最后修改状态。
适用场景
适合让助手回答 Google Ads 效果问题、用 GAQL 拉取广告系列或花费报表、查看优化建议，或在一个经理账户下跨多个关联账户做关键词研究。适用于只读分析与报表，不用于修改广告系列。
运行要求
以 uvx 从 PyPI 包启动的本地进程（或 Claude Desktop 的 .mcpb 包），需要 Python 工具链。需要 Google Ads 开发者令牌（审批可能耗时数天）、Google Cloud OAuth 桌面应用类型的 client ID 与 secret、adwords 范围的 refresh token，以及 GOOGLE_ADS_LOGIN_CUSTOMER_ID 中的 10 位经理账户客户 ID。可选：GOOGLE_ADS_API_VERSION、GOOGLE_ADS_USE_PROTO_PLUS、GOOGLE_ADS_LOG_LEVEL。
安装前请注意
需要长期有效的 OAuth 与开发者令牌凭据（GOOGLE_ADS_CLIENT_SECRET、GOOGLE_ADS_DEVELOPER_TOKEN、GOOGLE_ADS_REFRESH_TOKEN），可读取经理账户下所有已关联账户，请妥善保管。README 声称只读，并通过不导入变更接口、SDK 方法白名单和仅允许 SELECT 的 GAQL 校验来保证，但这只是厂商的说法。查询与关键词请求会发送给 Google。

安装

在 SourceWeft 中

  1. 打开 控制台中的 Google Ads MCP，将其添加到工作区。
  2. 为需要使用其工具的对话启用该服务。

Desktop only，通过 STDIO。 STDIO 服务会启动本地进程，因此需要 SourceWeft 桌面宿主。

其他 MCP 客户端

参照 仓库 中的启动说明。

README

Google Ads MCP

Read-only MCP server for the Google Ads API. Eleven tools cover discovery, GAQL reporting, resource schema, recommendations, keyword planning and forecasts, and change history for any account reachable under a manager account (MCC). We run this server in production for every ads client. Read-only is enforced at three layers: no mutate or apply service imports, an SDK method allowlist, and a GAQL-starts-with-SELECT guard.

Install

Claude Code:

bash
claude mcp add google-ads \  -e GOOGLE_ADS_DEVELOPER_TOKEN=your-token \  -e GOOGLE_ADS_CLIENT_ID=your-client-id \  -e GOOGLE_ADS_CLIENT_SECRET=your-client-secret \  -e GOOGLE_ADS_REFRESH_TOKEN=your-refresh-token \  -e GOOGLE_ADS_LOGIN_CUSTOMER_ID=1234567890 \  -- uvx scalably-google-ads-mcp

Codex:

bash
codex mcp add google-ads \  --env GOOGLE_ADS_DEVELOPER_TOKEN=your-token \  --env GOOGLE_ADS_CLIENT_ID=your-client-id \  --env GOOGLE_ADS_CLIENT_SECRET=your-client-secret \  --env GOOGLE_ADS_REFRESH_TOKEN=your-refresh-token \  --env GOOGLE_ADS_LOGIN_CUSTOMER_ID=1234567890 \  -- uvx scalably-google-ads-mcp

Claude Desktop: download google-ads-mcp.mcpb from the latest GitHub release and open it.

Setup

This is the heaviest setup in the gallery: expect up to two days waiting on developer token approval. One set of credentials, rooted at a manager account (MCC), can read any customer account linked under it, so there is no per-client configuration beyond linking an account to the MCC.

  1. Google Ads developer token. Sign in at ads.google.com under your manager account, go to Tools and Settings, API Center, and apply for a developer token. A new token starts on the Explorer access level, which Google grants after a review that can take a few days; discovery, query and recommendation tools work there. Basic access (a separate application) is needed for higher quotas and may be needed for the keyword-planning tools.
  2. Google Cloud OAuth client. In a Google Cloud project, enable the Google Ads API, then create an OAuth client ID of type Desktop app under APIs and Services, Credentials. Note the client ID and client secret, and add the https://www.googleapis.com/auth/adwords scope to the OAuth consent screen.
  3. Refresh token. Generate a refresh token once, as an admin user of the manager account, using Google's oauth2l tool or the generate_user_credentials.py example shipped with the google-ads Python library. Save the refresh token; it does not expire from normal use.
  4. Login customer ID. Use the 10-digit customer ID of the manager account itself (no hyphens) as GOOGLE_ADS_LOGIN_CUSTOMER_ID. Any client account accepts an invite to link under this manager account in its own Google Ads UI, after which google_ads_list_customer_clients sees it.

Tools (11)

ToolWhat it does
google_ads_list_accessible_customersList every customer_id the OAuth user has direct access to
google_ads_list_customer_clientsWalk the MCC hierarchy and return every child account
google_ads_queryRun a GAQL query against a specific customer account
google_ads_describe_resourceSchema (fields, metrics, segments) for a GAQL resource
google_ads_list_resourcesReturn the full catalog of GAQL resources
google_ads_recommendationsRead Google's optimization recommendations for a customer account
google_ads_keyword_ideasGenerate keyword ideas with search volume, competition and CPC estimates
google_ads_keyword_historical_metricsHistorical monthly search-volume and competition metrics for specific keywords
google_ads_keyword_forecast_metricsForecast KPIs for a proposed keyword plan
google_ads_change_eventsAudit trail of who changed what, last 30 days
google_ads_change_statusLightweight last-modified change tracker per resource

Configuration

VariableRequiredPurpose
GOOGLE_ADS_DEVELOPER_TOKENyesGoogle Ads API developer token from the Ads API Center
GOOGLE_ADS_CLIENT_IDyesOAuth2 client_id for a Desktop-app credential
GOOGLE_ADS_CLIENT_SECRETyesOAuth2 client_secret paired with the client_id
GOOGLE_ADS_REFRESH_TOKENyesLong-lived OAuth2 refresh_token for the adwords scope
GOOGLE_ADS_LOGIN_CUSTOMER_IDyes10-digit customer ID of the manager account (MCC), no hyphens
GOOGLE_ADS_API_VERSIONnoGoogle Ads API version to target, default v25
GOOGLE_ADS_USE_PROTO_PLUSnoUse proto-plus message types, default true
GOOGLE_ADS_LOG_LEVELnoPython log level, default WARNING

Reply shape

Every tool returns JSON with status (succeeded, partial, no_op), operation, summary, target, result, proof, warnings, recovery. Failures surface as a tool error whose text is google_ads_request_failed: <message> <hint>. proof.apiVersion names the Google Ads API version used. proof.microsConverted is set on google_ads_query. A partial status means the result hit its configured bound (max_rows, page_size or limit); recovery.nextAction says how to continue.

Limits

google_ads_query responses are capped at 64 MB per call by the Google Ads API; split large date ranges across calls. KeywordPlanIdeaService (keyword ideas, historical metrics, forecasts) is rate-limited to 1 query per second and may require Basic Access if you get a permission error on the Explorer tier. google_ads_change_events covers up to 30 days back; google_ads_change_status covers up to 14 days back. metrics.cost_micros and other *_micros fields are 1 unit = $0.000001; google_ads_query emits a matching *_units field alongside when convert_micros is true (the default).

Verify

Each release lists the package version, the .mcpb sha256 and the production commit it was derived from in CHANGELOG.md. CI runs the tests and a clean install of the built wheel on every push.

Privacy Policy

This server runs locally, on your machine, under your own credentials. It collects no personal data, contains no telemetry, stores nothing persistently, and talks only to the vendor API it wraps. No third party, including Scalably, receives your data. Contact: [email protected]. Canonical copy: https://scalably.io/connector-privacy.html

License

MIT. Copyright Scalably.

来源：README.md，提交 2c40bbb

工具

0
SourceWeft 尚未在沙箱中启动过该软件包，因此其工具未知。

版本历史

1
  1. v1.0.1最新Sep 16, 2026

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