Serpel

app.serpelv0.2.0更新於 Oct 11, 2026

SEO rankings, search performance, keyword opportunities, competitors and site audits.

已驗證Streamable HTTP可網頁執行Business & CommerceData & AnalyticsWeb Search & Scraping

概覽

AI 產生的概覽

讓助理讀取 Serpel 帳戶的 SEO 資料：排名、搜尋成效、競爭對手、爬取問題與 AI 能見度。

功能
將助理連線到 Serpel MCP 伺服器，使其能查詢使用者自己專案的 SEO 資料。唯讀工具涵蓋專案清單與概觀、追蹤關鍵字排名、Search Console 或 Bing 的點擊與曝光、排名 4 到 20 位的快速成長機會、競爭對手比較、爬取問題、在 ChatGPT 回答與 Google AI Overviews 中的引用與提及、背景工作狀態、依優先順序排列的建議、程式碼庫路由與中繼資料對應，以及各到達頁面的轉換成效。另一個工具 research_keywords 會回傳關鍵字構想及搜尋量、難度與意圖，並消耗點數。清單最多 25 列，部分用戶端會把四個工具的結果顯示為互動卡片。
適用情境
適合已在 Serpel 中追蹤網站、希望不打開儀表板就向助理詢問排名、搜尋成效、快速成長字詞、競爭對手差距、技術爬取問題或 AI 引用情況的人。也適合想結合程式碼庫快照取得 SEO 脈絡的開發者。
執行需求
遠端 Streamable HTTP 端點 Serpel 帳戶。驗證方式為支援時透過瀏覽器 OAuth 登入，或使用具備 mcp:read 權限及所需資料讀取權限的 API 權杖，以 Authorization Bearer 標頭送出。關鍵字研究還需要有效的 Starter 或 Pro 方案，以及允許代理消耗點數的工作區設定。
安裝前請注意
API 權杖屬於憑證，應只授予讀取權限。research_keywords 會消耗每月方案額度中的點數，受每日代理點數上限限制，且在 ChatGPT 中不提供。工具被描述為唯讀且不會變更網站，但結果包含帳戶資料，請查看隱私政策，並在不再需要時從儀表板中斷用戶端。

安裝

在 SourceWeft 中

  1. 開啟 儀表板中的 Serpel，將其新增到工作區。
  2. 為需要使用其工具的對話啟用該服務。

Web executable，透過 Streamable HTTP。 遠端服務在工作區中設定後即可從網頁執行環境執行。

其他 MCP 客戶端

把它新增到你客戶端的 mcpServers 設定中。

{
  "mcpServers": {
    "mcp": {
      "type": "http",
      "url": "https://serpel.app/mcp"
    }
  }
}

README

Serpel plugin for AI assistants

Ask Claude, ChatGPT, Codex, Cursor, GitHub Copilot, VS Code or the Gemini CLI about the SEO data of your own websites. The plugin connects your assistant to the Serpel MCP server and adds a skill that explains which tool to use when.

The plugin contains manifests and one skill only. It has no program code and no hooks.

What you can ask

  • Which projects do I have, and how healthy is each one?
  • Which keywords moved up or down since the last rank check?
  • What do Google Search Console clicks and impressions look like compared with the previous period?
  • Which queries rank on positions 4 to 20 and are quick wins?
  • Where do my competitors rank better than I do?
  • Which technical issues did the latest crawl find, and what should I fix first?
  • How often is my site cited or mentioned in ChatGPT answers and in Google AI Overviews?
  • Has my crawl or rank check finished?
  • Optional, uses credits: keyword ideas with search volume, difficulty and intent.

Tools

ToolPurposeCosts
list_projectsProjects of your account with IDs and domainsfree
get_project_overviewAudit score, rankings, AI visibility, tasks and next stepsfree
get_keyword_rankingsTracked keywords with positions and changesfree
get_search_performanceSearch Console or Bing clicks, impressions, CTR, positionfree
find_keyword_opportunitiesQueries on positions 4 to 20 with impressionsfree
analyze_competitorsVisibility and head-to-head comparison from stored resultsfree
get_crawl_issuesIssues of the latest crawl by severityfree
get_ai_visibilityCitations and mentions in ChatGPT answers and Google AI Overviewsfree
get_job_statusStatus and result of a background jobfree
get_seo_recommendationsPrioritised recommendations with impact, effort and evidencefree
get_codebase_overviewRoutes, metadata and live-page mapping from the codebase snapshotfree
get_conversion_performanceSessions, conversions and conversion rate per landing pagefree
research_keywordsKeyword ideas and metricscredits

All lists contain at most 25 rows. Tools only read data of projects you can access, and they never change your website.

ChatGPT does not offer research_keywords. In all other clients it needs an active Starter or Pro plan and the workspace setting “Agents can spend credits”. A daily credit limit for agents applies, and credits come from your monthly plan allowance first.

Interactive cards

In apps that can display MCP Apps, such as ChatGPT and Claude, four tools show their result as an interactive card: get_keyword_rankings, get_crawl_issues, find_keyword_opportunities and get_ai_visibility. Every other client, for example Claude Code, Cursor, Codex and the Gemini CLI, gets the same data as text. The cards load no external resources and open links only to the Serpel dashboard.

Set up

The server address is https://serpel.app/mcp (Streamable HTTP). Clients that support OAuth open a browser window for the sign-in on first use. Alternatively create an API token with the mcp:read permission (plus the read permissions for the data you want to use) in the Serpel dashboard under Settings, API tokens, and send it as Authorization: Bearer <token>.

Claude Code

bash
claude mcp add --transport http serpel https://serpel.app/mcp

To load the plugin with its skill from a local checkout: claude --plugin-dir ./serpel-plugin.

ChatGPT and Codex

Install the plugin from the plugin directory, or add the remote MCP server https://serpel.app/mcp in the connector settings and sign in with your Serpel account.

Cursor

Add the server in .cursor/mcp.json or install the plugin from the marketplace:

json
{  "mcpServers": {    "serpel": { "url": "https://serpel.app/mcp" }  }}

VS Code with GitHub Copilot

Add the server in .vscode/mcp.json or install it from the MCP gallery (@mcp):

json
{  "servers": {    "serpel": { "type": "http", "url": "https://serpel.app/mcp" }  }}

Gemini CLI

bash
gemini extensions install https://github.com/Serpelapp/serpel-plugin

Files

FileFor
plugin.json, mcp.json, skills/serpel/SKILL.mdAgent Plugins 1.0: ChatGPT, Codex, Cursor, GitHub Copilot, VS Code
chatGpt/skills/serpel/SKILL.mdSkill for the ChatGPT app directory, without keyword research, which ChatGPT does not offer
.claude-plugin/plugin.json, .mcp.jsonClaude Code
gemini-extension.jsonGemini CLI
server.jsonOfficial MCP registry, name app.serpel/mcp
assets/Icon

All manifests carry the same version.

Privacy and support

Tool results contain data from your Serpel account only. Disconnect a client at any time in the Serpel dashboard under Settings, API, connected apps.

來源：README.md，提交 d164ba8

工具

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版本歷史

1
  1. v0.2.0最新Oct 11, 2026