Microsoft Advertising (Bing Ads)

The film shows hosted getmcpads with sample data. Its MCP Apps, from creative galleries and alerts to Google Sheets exports and bulk launches, belong to the hosted product. This repository provides the standalone native API tools.

20 read tools · 23 write tools, disabled by default.

Run locally with your own Microsoft Advertising credentials and a client that supports stdio MCP, such as Claude Desktop, Claude Code or Cursor. Your requests go directly to the Bing Ads API. For managed connections, including supported ChatGPT setups, use the hosted option.

What's new

v1.0.1: Zod 4 security update · October 26, 2026

• Update zod to 4.6.7. Every Zod release before 4.6.6 is covered by the high-severity advisory GHSA-mrhx-c7xc-m3w5: validating an oversized constrained collection can exhaust memory, and no Zod 3 release carries the fix. npm audit --omit=dev reports no vulnerability again.
• Keep the Zod 3 validation behaviour. A parameter default is still validated and completed before use, so an omitted object must still supply its required fields.
• Keep each parameter's own description when the parameter is optional or has a default. Zod 4 stores a description on the wrapped schema only, so the shared fallback description could otherwise replace it.
• Tool names, parameters and descriptions published over MCP are unchanged. server-card.json is regenerated with Zod 4's JSON Schema output, which spells some constraints differently.

Earlier releases

Full changelog · All releases

Source synchronization: SOURCE_SYNC.md.

Upgrade notes

Requires Node.js 22.23.4, 24.22.1, 26.12.1 or a newer release of those lines. These releases carry the October 2026 security fixes; the server prints a warning on stderr when started on an older one. CI covers Node 22, 24 and 26. Writes remain optional and require explicit confirmation. Hosted creative integrations and MCP Apps UI are outside this release.

Install this release

This is a GitHub source release. npm and MCP Registry versions are published separately. The commands below select this exact version; unpinned npx examples later in this document select the version currently available on npm.

git clone --branch v1.0.1 --depth 1 https://github.com/get-mcp-ads/bing-ads-mcp-server.gitcd bing-ads-mcp-servernpm cinpm run build

Configure your MCP client to run node with the absolute path to dist/cli.js and the credentials documented below. Once the package is on npm, the client can run it with npx:

{  "mcpServers": {    "microsoft-advertising": {      "command": "npx",      "args": ["-y", "@getmcpads/bing-ads-mcp-server"],      "env": {        "BING_ADS_DEVELOPER_TOKEN": "your-developer-token",        "BING_ADS_CLIENT_ID": "your-app-client-id",        "BING_ADS_REFRESH_TOKEN": "your-refresh-token",        "BING_ADS_CUSTOMER_ID": "1234567",        "BING_ADS_ACCOUNT_IDS": "7654321"      }    }  }}

npm run doctor reports which variables are set, without printing their values, and checks the Node.js release.

Managed connection: use Microsoft Advertising with hosted getmcpads. Connect your account, select the data your assistant may access and use the hosted MCP connection. See the site for current features and plans.

Configuration

Provide these environment variables through the client's secret configuration:

Microsoft documents each step: get a developer token, register an application, request user consent and get access and refresh tokens, including the Google identity variant. Use the numeric account ID, not the eight-character account number shown in the web app.

This package accepts a refresh token; it does not run an OAuth browser flow. It renews access tokens a minute before they expire and keeps them, and any rotated refresh token, in memory only. Microsoft can invalidate a refresh token at any time, for example after a password change. A refresh token issued to a public app is only guaranteed to refresh on the device that obtained it. When a refresh fails, obtain a new token and restart the server.

Safety and coverage

Writes preview by default. Review the exact account, target and parameters before repeating the call with confirm: true. Campaigns, ad groups, ads, keywords and asset groups are created Paused. Conversion goals are created Paused and excluded from bidding. Setting Status to Active can start spending, and previews flag it with activationMaySpend. Do not retry a write automatically when its result is uncertain. Read the account and reconcile it first. A confirmed call that returns applied: "partial" applied some items and refused others. Only accounts in BING_ADS_ACCOUNT_IDS are reachable. Account discovery returns only those accounts. Before data is returned or changed, the server reads the account and stops unless Microsoft reports the configured customer as its owner. Unknown arguments are rejected. Native REST fields, report columns and units are preserved. Report values stay strings as Microsoft wrote them, in account currency units. 64-bit IDs stay exact. Reports are asynchronous: bing_get_insights returns a receipt that bing_get_report polls. A receipt is valid for one hour in the server process that issued it. A report returns at most 2,000 rows. Microsoft applies per-user and per-account call limits. Error 117 means the call rate was exceeded; wait for the window to reset.

This server exposes a reviewed subset of the Campaign Management, Customer Management and Reporting services. It does not include billing, bulk upload or Ad Insight operations, account sharing across customers, or change history. Native media reads and writes are included. Hosted creative galleries, visual editors and MCP Apps UI are excluded. Use tools/list or server-card.json for exact schemas and the Microsoft Advertising API reference for provider details.

Microsoft's own MCP server

Microsoft publishes a Microsoft Advertising MCP server, documented on Microsoft Learn: setup guide, tools and use cases. In June 2026, Microsoft announced that the server was expanding to an open pilot with read-only access.

The differences below come from those pages, as of October 23, 2026.

Hosted option

getmcpads for Microsoft Advertising manages the hosted connection and account selection. Hosted and source releases can differ. Contact: [email protected].

Development

npm run typechecknpm run lintnpm run buildnpm testnpm run catalog

All tests run offline with synthetic responses. No live account is changed.

Tools

Every tool is listed below. See server-card.json for complete parameter and output schemas. The bing-ads://guide resource returns the same coverage, safety and limitation notes as bing_get_setup_guide.

License

Apache License 2.0. See NOTICE.

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Maintained by Emmanuel at getmcpads. Questions: [email protected].