Google Business Profile MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 發布v1.0.0更新於 Oct 27, 2026

Hosted Google Business Profile MCP server, with each action switched on or off per account.

已驗證Streamable HTTP可網頁執行效率與工作流資料與分析商業與電商

概覽

AI 產生的概覽

託管的 Google 商家檔案 MCP 伺服器，讓 AI 助理讀取本地搜尋指標、評論、貼文與媒體，並在授權範圍內修改商家檔案。

可以做什麼
  • 讀取地點資訊：詳細資料、屬性、類別、服務項目、菜單與驗證紀錄
  • 讀取成效指標：單日與多指標時間序列、搜尋關鍵字、評論
  • 讀取與管理媒體：列出相片和影片、透過連結或位元組上傳、刪除項目
  • 管理本地貼文：建立、查詢、編輯和刪除活動、優惠與行動呼籲貼文
  • 處理評論：列出評論、回覆或更新回覆、刪除回覆
適用情境
適合本地商家、多門市品牌與代理商，希望助理直接在對話中回答 Google 商家檔案的曝光、評論與搜尋關鍵字問題，或起草並發布本地貼文和評論回覆。
執行需求
需在用戶端中作為自訂連接器或 HTTP 伺服器加入遠端 MCP 端點，無需本機安裝套件。需透過 InsightfulPipe 以 OAuth 2.0 登入並連接 Google Business Profile API。需要付費的 InsightfulPipe 訂閱，提供 7 天試用。ChatGPT 需開啟開發人員模式且方案支援自訂 MCP 伺服器。
安裝前請注意
寫入操作可在真實商家檔案上發布、編輯和刪除貼文、媒體及評論回覆；刪除類操作預設關閉，需管理員開啟，唯讀連線可限制可用操作。權限依已連接帳號與個別操作授予，安裝前應確認啟用了哪些操作。使用需付費訂閱，起價每月 29.99 美元，商家檔案資料經由 InsightfulPipe 與 Google API 處理。

安裝

在 SourceWeft 中

  1. 開啟 儀表板中的 Google Business Profile MCP by InsightfulPipe，將其新增到工作區。
  2. 連接 所需的 憑證。它們會被私密儲存，絕不會在公開頁面上展示。
  3. 為需要使用其工具的對話啟用該服務。

Web executable，透過 Streamable HTTP。 遠端服務在工作區中設定後即可從網頁執行環境執行。

交給代理程式安裝

把這段提示詞貼上到 Claude Code、Codex、Cursor 等代理程式，或 SourceWeft 對話中。代理程式會讀取該伺服器的安裝指南，先向你展示發布者、端點和登入方式，經你同意後再把它新增到你的客戶端。金鑰不會寫進任何命令。

閱讀 https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-my-business/install.md，並按其中說明把這個 MCP 伺服器接入我的客戶端。修改任何設定之前，先告訴我它的發布者、端點和登入方式，等我確認。不要把 API 金鑰寫進命令或我會提交的檔案；問我金鑰應從哪裡取得。

檢視代理程式所依據的安裝指南

其他 MCP 客戶端

把它新增到你客戶端的 mcpServers 設定中。 客戶端會在首次連接時完成 OAuth 登入。

{
  "mcpServers": {
    "google-business-profile-by-insightfulpip": {
      "type": "http",
      "url": "https://google-my-business.insightfulmcp.com/"
    }
  }
}

README

Google My Business MCP Server (Google Business Profile) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google My Business to AI assistants for local SEO analytics and business profile management.

Part of the Insightful Pipe MCP Server Collection — The Google My Business MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Google Business Profile performance. Track local search visibility, monitor reviews, manage posts, and optimize your local presence.

[Explore All MCP Servers]

[Google My Business MCP Server]

MCP Server URL

https://google-my-business.insightfulmcp.com/

What is Google My Business MCP?

Google My Business MCP is a remote Model Context Protocol server that connects your Google Business Profile to AI assistants. This local SEO integration allows you to:

  • Query local search performance using natural language
  • Analyze Google Maps visibility and actions
  • Track review sentiment and respond to reviews
  • Manage local posts, photos, and media
  • Get AI recommendations for profile optimization

Installation

Claude

  1. Copy the MCP Server URL: https://google-my-business.insightfulmcp.com/
  2. Open Claude Connectors Settings
  3. Scroll to the bottom and click Add custom connector
  4. Paste the URL and click Add
  5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-my-business.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http google-my-business https://google-my-business.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "google-my-business": {      "url": "https://google-my-business.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

25 actions: 16 read, 9 write.

Read Actions (16)

ActionDescription
get_attributesFetch Google-updated attributes for a location
get_available_attributesList attributes available for a category/region (use categoryName, regionCode, languageCode params)
get_batch_categoriesGet service types for specific category IDs (use names, regionCode, languageCode, view params)
get_categoriesList categories with predefined services (use regionCode, languageCode, filter, view params)
get_daily_metricsDaily metric time series for a single metric
get_food_menusGet current food menus for a location
get_local_postRetrieve one exact LocalPost by its full resource name
get_local_postsRetrieve local posts created for a location
get_location_attributesGet current attributes for a location
get_location_detailsRetrieve metadata for the specified location
get_mediaList media (photos/videos) for a location
get_multi_daily_metricsFetch multiple daily metrics in a single call
get_reviewsList customer reviews
get_search_keywordsMonthly search keyword impression counts
get_servicesGet services for a location (use readMask=serviceItems param)
get_verificationsList verification attempts for a location

Write Actions (9)

ActionDescription
create_local_postCreate event, offer, or call-to-action posts
create_mediaUpload photo or video from URL
delete_local_postDelete one exact LocalPost by its full resource name
delete_mediaDelete a media item
delete_review_replyDelete a reply to a specific review
reply_to_reviewReply to a specific review or update existing reply
start_media_uploadStart media upload from bytes (returns resourceName for upload)
update_food_menusUpdate food menus with items, nutrition, dietary info, photos
update_local_postEdit one exact LocalPost by its full resource name

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Profile Performance

"How is my Google Business Profile performing this month?"

Review Management

"Show me my recent reviews and help me reply to them"

Search Keywords

"What search terms are people using to find my business?"

Create Post

"Create a local post about our weekend sale with 20% off"

Action Tracking

"How many direction requests did I get this week?"

Supported Metrics

MetricDescription
Search ViewsTimes shown in Google Search
Maps ViewsTimes shown in Google Maps
Website ClicksClicks to your website
Direction RequestsNavigation requests
Phone CallsClick-to-call actions
Total ReviewsReview count
Average RatingStar rating average

Why Google My Business MCP?

For Local Businesses

  • Visibility tracking - Understand local search presence
  • Review management - Monitor and respond to reviews with AI help
  • Action optimization - Drive more calls and visits

For Multi-Location Brands

  • Location comparison - Compare store performance
  • Centralized analytics - All locations in one view
  • Review monitoring - Track reputation at scale

For Agencies

  • Client reporting - Local SEO performance reports
  • Multi-account management - Handle multiple businesses
  • Content creation - Create posts for clients

Security & Privacy

  • Official Google Business Profile API - Direct integration with Google's API
  • OAuth 2.0 - Secure Google authentication
  • Granular permissions - Control read vs write access

Pricing

The Google My Business MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

Google MCP Servers

SEO Tools MCP Servers

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

來源：README.md，提交 c6427ad

工具

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版本歷史

1
  1. v1.0.0最新Oct 21, 2026

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