Google Tag Manager MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 發布v1.0.0更新於 Oct 26, 2026

Hosted Google Tag Manager MCP server, with each action switched on or off per account.

已驗證Streamable HTTP可網頁執行資料與分析商業與電商

概覽

AI 產生的概覽

託管的 Google Tag Manager MCP 伺服器，讓助理稽核與管理 GTM 容器、代碼、觸發條件、變數與工作區。

可以做什麼
  • 讀取帳戶、容器、環境、目的地與容器安裝程式碼片段
  • 檢視代碼、觸發條件、變數、資料夾、區域、範本、轉換與 gtag 設定
  • 檢視工作區、待提交變更、合併衝突、版本標頭與線上版本
  • 建立、更新、移動與刪除代碼、觸發條件、變數、資料夾與工作區
  • 同步與預覽工作區、還原未提交變更並解決合併衝突
適用情境
適合讓助理在不手動操作 GTM 介面的情況下檢查或修改 Google Tag Manager 設定，例如列出代碼、找出未被任何代碼使用的觸發條件，或在某個工作區中草擬 GA4 事件代碼。
執行需求
以 URL 加入的遠端 MCP 端點，不需在本機安裝套件。需透過 InsightfulPipe 的 OAuth 登入，連線綁定付費的 InsightfulPipe 方案（提供試用）。在 ChatGPT 中使用需開啟開發人員模式，且方案需允許自訂連接器。
安裝前請注意
此伺服器可變更代碼管理資料：24 個動作會寫入，其中 6 個破壞性動作（例如刪除）預設關閉，但管理員可開啟。若不打算修改，請以唯讀方式連線，並在授予寫入權限前檢查各帳戶的動作開關。使用需透過 InsightfulPipe 訂閱付費。

安裝

在 SourceWeft 中

  1. 開啟 儀表板中的 Google Tag Manager MCP by InsightfulPipe，將其新增到工作區。
  2. 連接 所需的 憑證。它們會被私密儲存，絕不會在公開頁面上展示。
  3. 為需要使用其工具的對話啟用該服務。

Web executable，透過 Streamable HTTP。 遠端服務在工作區中設定後即可從網頁執行環境執行。

交給代理程式安裝

把這段提示詞貼上到 Claude Code、Codex、Cursor 等代理程式，或 SourceWeft 對話中。代理程式會讀取該伺服器的安裝指南，先向你展示發布者、端點和登入方式，經你同意後再把它新增到你的客戶端。金鑰不會寫進任何命令。

閱讀 https://sourceweft.com/mcp/com.insightfulpipe%2Fgoogle-tag-manager/install.md，並按其中說明把這個 MCP 伺服器接入我的客戶端。修改任何設定之前，先告訴我它的發布者、端點和登入方式，等我確認。不要把 API 金鑰寫進命令或我會提交的檔案；問我金鑰應從哪裡取得。

檢視代理程式所依據的安裝指南

其他 MCP 客戶端

把它新增到你客戶端的 mcpServers 設定中。 客戶端會在首次連接時完成 OAuth 登入。

{
  "mcpServers": {
    "google-tag-manager-by-insightfulpipe": {
      "type": "http",
      "url": "https://google-tag-manager.insightfulmcp.com/"
    }
  }
}

README

Google Tag Manager MCP Server by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Google Tag Manager to AI assistants: audit and manage tags, triggers, variables and workspaces.

Part of the Insightful Pipe MCP Server Collection — use Google Tag Manager from Claude, ChatGPT, Cursor, and other AI assistants through the Model Context Protocol (MCP).

[Google Tag Manager MCP Server]

MCP Server URL

https://google-tag-manager.insightfulmcp.com/

What is Google Tag Manager MCP?

Google Tag Manager MCP is a remote Model Context Protocol server hosted by InsightfulPipe. Audit and manage GTM containers: tags, triggers, variables, workspaces, and versions.

Installation

Claude

  1. Copy the MCP Server URL: https://google-tag-manager.insightfulmcp.com/
  2. Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
  3. Paste the URL and click Add
  4. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

  1. Turn on Developer mode in ChatGPT settings
  2. Create a new app for a remote MCP server and paste the URL: https://google-tag-manager.insightfulmcp.com/
  3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

bash
claude mcp add --transport http google-tag-manager https://google-tag-manager.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json
{  "mcpServers": {    "google-tag-manager": {      "url": "https://google-tag-manager.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

61 actions: 37 read and 24 that make changes, 6 of them destructive and off by default.

Read Actions (37)

Show all 37 read actions
ActionDescription
get_accountFetch a single GTM account by id
get_accountsList all GTM accounts the authenticated user can access
get_built_in_variablesList built-in variables enabled in the workspace
get_clientFetch a single server-side client
get_clientsList server-side clients in a workspace
get_containerFetch a single container by id
get_container_snippetGet the install
get_containersList containers in a GTM account
get_destinationFetch a single destination
get_destinationsList destinations linked to a container
get_environmentFetch a single environment
get_environmentsList environments configured for a container
get_folderFetch a single folder
get_folder_entitiesReturn tags / triggers / variables that live inside a folder
get_foldersList folders in a workspace
get_gtag_configFetch a single Google Tag config
get_gtag_configsList Google Tag (gtag.js) configurations in a workspace
get_latest_version_headerFetch the most recent version header
get_live_versionFetch the version currently published to live
get_tagFetch a single tag
get_tagsList all tags in a workspace
get_templateFetch a single custom template
get_templatesList custom templates in a workspace
get_transformationFetch a single transformation
get_transformationsList server-side transformations in a workspace
get_triggerFetch a single trigger
get_triggersList all triggers in a workspace
get_variableFetch a single variable
get_variablesList user-defined variables in a workspace
get_versionFetch a single container version including all entities at that point in time
get_version_headersList lightweight version headers (id, name, entity counts) without full entity payloads
get_workspaceFetch a single workspace
get_workspace_statusShow pending changes in a workspace and any merge conflicts vs the latest container version
get_workspacesList workspaces (staging areas) in a container
get_zoneFetch a single zone
get_zonesList zones in a workspace
lookup_containerLook up a container by its public id (e.g. GTM-XXXXXX)

Actions That Make Changes (24)

Show all 24 write and destructive actions
ActionDescription
create_folderCreate a folder for organizing workspace entities
create_tagCreate a tag in a workspace
create_triggerCreate a trigger in a workspace
create_variableCreate a variable
create_workspaceCreate a new workspace (staging area)
delete_folderDelete a folder from a workspace
delete_tagDelete a tag from a workspace
delete_triggerDelete a trigger from a workspace
delete_variableDelete a user-defined variable from a workspace
delete_workspaceDelete a workspace
disable_built_in_variableDisable one or more built-in variables in a workspace
enable_built_in_variableEnable one or more built-in variables in the workspace by passing their type names as a comma-separated query value or repeated 'type' params
move_entities_to_folderMove tags / triggers / variables into a folder
quick_preview_workspaceGenerate a debug-mode preview of a workspace without saving it as a version
resolve_conflictResolve a merge conflict surfaced by sync_workspace by picking which side wins for a given entity
revert_folderDiscard a folder's uncommitted workspace changes
revert_tagDiscard a tag's uncommitted workspace changes, reverting it to the live container state
revert_triggerDiscard a trigger's uncommitted workspace changes
revert_variableDiscard a variable's uncommitted workspace changes
sync_workspacePull the latest container changes into a workspace, surfacing conflicts that need manual resolution
update_folderUpdate a folder
update_tagUpdate a tag
update_triggerUpdate a trigger
update_variableUpdate a variable

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

  • Turn individual actions on or off for every connected account, so agents only see the actions you allow.
  • Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
  • Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
  • Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

"List all tags in my container's default workspace"
"Which triggers are not used by any tag?"
"Create a GA4 event tag for form submissions"

Pricing

The Google Tag Manager MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers.

View All MCP Servers →

Resources

Support

Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.

來源：README.md，提交 aa93752

工具

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版本歷史

1
  1. v1.0.0最新Oct 21, 2026

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