Microsoft Ads MCP by InsightfulPipe

com.insightfulpipe由 insightfulpipe.com 發布v1.0.0更新於 Oct 27, 2026

Hosted Microsoft Ads MCP server, with each action switched on or off per account.

發布方自己的服務：Microsoft Learn MCP

已驗證Streamable HTTP可網頁執行資料與分析商業與電商

服務詳細資訊

識別碼: com.insightfulpipe/microsoft-ads
傳輸: Streamable HTTP
執行環境: Web executable
信任: Verified
發布於: Oct 21, 2026

安全提示

MCP 服務會接收對話中的工具呼叫請求，並可能執行外部操作。啟用前請先了解該服務能做什麼，並只授予它所需的權限。

註冊中心已驗證此服務的命名空間屬於 insightfulpipe.com，但其端點不在該網域下，因此發布者未必執行此服務。

SourceWeft 的檢查只涵蓋條目是否完整、端點是否回應；不審查伺服器的程式碼，也不審查其工具的行為。

在 README 中新增徽章

向讀者展示該 MCP 服務已收錄於 SourceWeft，徽章連結到本頁。

[![Listed on SourceWeft](https://sourceweft.com/badge/mcp/com.insightfulpipe%2Fmicrosoft-ads.svg)](https://sourceweft.com/mcp/com.insightfulpipe%2Fmicrosoft-ads?utm_source=readme&utm_medium=badge)

概覽

AI 產生的概覽

託管的 Microsoft Advertising（Bing Ads）伺服器，讓助理讀取廣告帳戶資料、產生成效報表並修改廣告活動。

可以做什麼: 讀取廣告活動、廣告群組、廣告、關鍵字、目標對象、預算、出價策略、廣告額外資訊、標籤、轉換目標與 UET 標籤
提交並輪詢各類成效報表，涵蓋帳戶、廣告活動、廣告群組、廣告、關鍵字、搜尋字詞、目標對象、年齡性別、地理、目標與漏斗、使用者位置
建立與更新廣告活動、廣告群組、廣告、關鍵字、指定條件、預算、目標對象、實驗與轉換追蹤
管理排除關鍵字與共用清單、排除網站、標籤、額外資訊關聯與帳戶屬性
送出離線轉換與調整，編輯飯店群組與產品分區節點
適用情境: 適合搜尋行銷人員、B2B 團隊與代理商：用自然語言查詢 Microsoft Advertising 成效、產生報表，或讓代理程式不開廣告後台就能調整廣告活動與預算。
執行需求: 需要遠端 streamable HTTP 端點，不必安裝本機套件。需以 OAuth 2.0 登入 InsightfulPipe 帳號，並具備要連接的 Microsoft Advertising 帳號權限。說明提到需付費 InsightfulPipe 方案（含 7 天試用）。各用戶端對自訂遠端連接器的支援不同，例如 ChatGPT 需開啟開發人員模式。

安裝前請注意

92 個動作中有 57 個會變更資料，包括刪除、預算與出價策略更新、排除網站整批取代與帳戶屬性修改；破壞性動作預設關閉，可依帳戶開啟。不需要寫入時建議使用唯讀連線。上傳影片需提供可直接下載的連結。廣告資料會經過第三方託管服務，且使用需付費訂閱。

安裝

在 SourceWeft 中

開啟儀表板中的 Microsoft Ads MCP by InsightfulPipe，將其新增到工作區。
連接所需的憑證。它們會被私密儲存，絕不會在公開頁面上展示。
為需要使用其工具的對話啟用該服務。

Web executable，透過 Streamable HTTP。遠端服務在工作區中設定後即可從網頁執行環境執行。

交給代理程式安裝

把這段提示詞貼上到 Claude Code、Codex、Cursor 等代理程式，或 SourceWeft 對話中。代理程式會讀取該伺服器的安裝指南，先向你展示發布者、端點和登入方式，經你同意後再把它新增到你的客戶端。金鑰不會寫進任何命令。

閱讀 https://sourceweft.com/mcp/com.insightfulpipe%2Fmicrosoft-ads/install.md，並按其中說明把這個 MCP 伺服器接入我的客戶端。修改任何設定之前，先告訴我它的發布者、端點和登入方式，等我確認。不要把 API 金鑰寫進命令或我會提交的檔案；問我金鑰應從哪裡取得。

檢視代理程式所依據的安裝指南

其他 MCP 客戶端

把它新增到你客戶端的 mcpServers 設定中。客戶端會在首次連接時完成 OAuth 登入。

{
  "mcpServers": {
    "microsoft-ads-by-insightfulpipe": {
      "type": "http",
      "url": "https://microsoft-ads.insightfulmcp.com/"
    }
  }
}

README

Microsoft Ads MCP Server (Bing Ads) by Insightful Pipe

[MCP Compatible] [Insightful Pipe] [License]

Connect Microsoft Ads to AI assistants for Bing search advertising analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The Microsoft Ads MCP server enables Claude, ChatGPT, Cursor, and other AI assistants to analyze your Microsoft Advertising campaigns. Reach users on Bing, Yahoo, and Microsoft properties with AI-powered insights.

[Explore All MCP Servers]

[Microsoft Ads MCP Server]

MCP Server URL

What is Microsoft Ads MCP?

Microsoft Ads MCP is a remote Model Context Protocol server that connects your Microsoft Advertising account to AI assistants. This search advertising integration allows you to:

Query Bing Ads performance using natural language
Analyze keyword and audience performance
Generate detailed performance reports
Track ROAS across Microsoft Search Network
Get AI recommendations for campaign optimization

Installation

Claude

Copy the MCP Server URL: https://microsoft-ads.insightfulmcp.com/
Open Claude connector settings (Customize > Connectors), click + and then Add custom connector
Paste the URL and click Add
Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

Turn on Developer mode in ChatGPT settings
Create a new app for a remote MCP server and paste the URL: https://microsoft-ads.insightfulmcp.com/
Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

json

{  "mcpServers": {    "microsoft-ads": {      "url": "https://microsoft-ads.insightfulmcp.com/"    }  }}

{  "mcpServers": {    "microsoft-ads": {      "url": "https://microsoft-ads.insightfulmcp.com/"    }  }}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

92 actions: 35 read and 57 that make changes, 3 of them destructive and off by default.

Read Actions (35)

Show all 35 read actions

Action	Description
`get_ad_extension_associations`	Get ad extension associations for specific entities
`get_ad_extensions`	Get ad extensions for an account by type
`get_ad_group_criterions`	Get targeting criteria for an ad group
`get_ad_groups`	Get ad groups for a campaign
`get_ads`	Get ads for an ad group
`get_asset_groups`	Get asset groups for a Performance Max campaign
`get_audiences`	Get audience lists for an account
`get_bid_strategies`	Get portfolio bid strategies for an account
`get_budgets`	Get shared budgets for an account
`get_campaign_criterions`	Get targeting criteria for a campaign
`get_campaigns`	Get campaigns for an account
`get_conversion_goals`	Get conversion goals for an account
`get_experiments`	Get campaign experiments for an account
`get_keywords`	Get keywords for an ad group
`get_label_associations`	Get label associations for specific entities
`get_labels`	Get labels for an account
`get_negative_keywords_by_entity_ids`	Get negative keywords associated with campaigns or ad groups
`get_shared_entities`	Get shared negative keyword lists for an account
`get_shared_entity_associations`	Get associations between shared entities and campaigns
`get_shared_list_items`	Get items (negative keywords) in a shared list
`get_uet_tags`	Get Universal Event Tracking tags for an account
`get_videos`	Get videos from the account's video library with their processing status, by id or all active ones
`poll_report_status`	Poll for report generation status and fetch data when ready
`search_accounts`	Search for advertising accounts the user has access to
`submit_account_performance_report`	Submit an account performance report request
`submit_ad_group_performance_report`	Submit an ad group performance report request
`submit_ad_performance_report`	Submit an ad performance report request
`submit_age_gender_audience_report`	Submit an age and gender audience report request
`submit_audience_performance_report`	Submit an audience performance report request
`submit_campaign_performance_report`	Submit a campaign performance report request
`submit_geographic_performance_report`	Submit a geographic performance report request
`submit_goals_and_funnels_report`	Submit a goals and funnels report request
`submit_keyword_performance_report`	Submit a keyword performance report request
`submit_search_query_performance_report`	Submit a search query performance report request
`submit_user_location_performance_report`	Submit a user location performance report request

Actions That Make Changes (57)

Show all 57 write and destructive actions

Action	Description
`add_ad_extensions`	Create ad extensions in an account
`add_ad_group_criterions`	Add targeting criteria to ad groups (location, device, demographics, audience, etc.)
`add_ad_groups`	Create new ad groups in a campaign
`add_ads`	Create new ads in an ad group
`add_asset_groups`	Create asset groups for Performance Max campaigns
`add_audience_groups`	Create audience groups for targeting
`add_audiences`	Create audience lists (remarketing, customer match, etc.)
`add_bid_strategies`	Create portfolio bid strategies
`add_budgets`	Create new shared budgets in an account
`add_campaign_conversion_goals`	Associate conversion goals with campaigns
`add_campaign_criterions`	Add targeting criteria to campaigns (location, device, demographics, etc.)
`add_campaigns`	Create new campaigns in an account
`add_conversion_goals`	Create conversion goals for tracking
`add_conversion_value_rules`	Create conversion value rules for adjusting conversion values
`add_data_exclusions`	Create data exclusions to exclude time periods from bid strategy learning
`add_experiments`	Create campaign experiments for A/B testing
`add_keywords`	Create new keywords in an ad group
`add_labels`	Create new labels in an account
`add_list_items_to_shared_list`	Add negative keywords to an existing shared list
`add_negative_keywords_to_entities`	Add negative keywords to campaigns or ad groups
`add_seasonality_adjustments`	Create seasonality adjustments to inform bid strategies of expected conversion rate changes
`add_shared_entity`	Create a shared negative keyword list
`add_uet_tags`	Create Universal Event Tracking tags for conversion tracking
`add_videos`	Upload videos to the account's video library from direct-download URLs; returns their VideoIds
`apply_customer_list_items`	Add or remove items from a customer list audience
`apply_hotel_group_actions`	Apply add/update/delete actions to hotel group nodes
`apply_offline_conversion_adjustments`	Adjust previously submitted offline conversions
`apply_offline_conversions`	Submit offline conversion data
`apply_product_partition_actions`	Apply add/update/delete actions to product partition nodes in a Shopping campaign
`delete_keywords`	Delete keywords from an ad group
`delete_list_items_from_shared_list`	Remove individual negative keywords, by list item id, from a shared list without touching the list or its associations
`delete_negative_keywords_from_entities`	Remove specific negative keywords, by id, from campaigns or ad groups
`set_account_properties`	Set account-level properties (auto-tagging, tracking templates, etc.)
`set_ad_extension_associations`	Associate ad extensions with campaigns or ad groups
`set_label_associations`	Associate labels with campaigns, ad groups, ads, or keywords
`set_negative_sites_to_ad_groups`	Set negative site URLs for ad groups (replaces existing)
`set_negative_sites_to_campaigns`	Set negative site URLs for campaigns (replaces existing)
`set_shared_entity_associations`	Associate shared negative keyword lists with campaigns
`update_ad_extensions`	Update existing ad extensions
`update_ad_group_criterions`	Update targeting criteria on ad groups
`update_ad_groups`	Update existing ad groups
`update_ads`	Update existing ads
`update_asset_groups`	Update existing asset groups
`update_audience_groups`	Update existing audience groups
`update_audiences`	Update existing audience lists
`update_bid_strategies`	Update existing portfolio bid strategies
`update_budgets`	Update existing shared budgets
`update_campaign_criterions`	Update targeting criteria on campaigns
`update_campaigns`	Update existing campaigns
`update_conversion_goals`	Update existing conversion goals
`update_conversion_value_rules`	Update existing conversion value rules
`update_data_exclusions`	Update existing data exclusions
`update_experiments`	Update existing experiments
`update_keywords`	Update existing keywords
`update_labels`	Update existing labels
`update_seasonality_adjustments`	Update existing seasonality adjustments
`update_uet_tags`	Update existing UET tags

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

Turn individual actions on or off for every connected account, so agents only see the actions you allow.
Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

Keyword Analysis

Generate Reports

Audience Performance

Geographic Analysis

Supported Metrics

Metric	Description
Impressions	Total ad impressions
Clicks	Total ad clicks
CTR	Click-through rate
CPC	Cost per click
Conversions	Tracked conversions
ROAS	Return on ad spend
Quality Score	Keyword quality rating
Impression Share	Share of available impressions

Why Microsoft Ads MCP?

For Search Marketers

Bing insights - Often overlooked search channel
Lower CPCs - Typically cheaper than Google
Comprehensive reports - 10+ report types available

For B2B Marketers

LinkedIn targeting - Professional audience data
Decision makers - Job title and company targeting
Enterprise reach - Windows and Office users

For Agencies

Multi-account management - Handle client portfolios
Automated reporting - Generate any report type
Cross-platform comparison - Bing vs Google insights

Security & Privacy

Official Microsoft Advertising API - Direct integration with Microsoft's API
OAuth 2.0 - Secure Microsoft authentication

Pricing

The Microsoft Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.