Impact Mcp Server

io.github.shashwatgtm由 GitHub 帳號 shashwatgtm 發布v1.0.1更新於 Oct 24, 2026

IMPACT Framework - B2B Positioning & Messaging Tools by Shashwat Ghosh

已驗證STDIO僅桌面效率與工作流商業與電商

概覽

AI 產生的概覽

本機 MCP 伺服器，依 Shashwat Ghosh 的 IMPACT 框架，為助理提供 B2B 定位與訊息傳達工具。

可以做什麼
  • 取得 IMPACT 框架文件與各階段概覽
  • 分析理想客戶與內部擁護者，梳理競品與替代方案
  • 找出差異化價值並選擇市場品類
  • 撰寫定位陳述與核心訊息，規劃落地執行
  • 執行涵蓋全部階段的完整定位稽核
適用情境
適合團隊在梳理 B2B 產品定位、價值主張或訊息傳達時，透過助理依框架取得結構化分析與草稿。也適合在進入市場推廣規劃前做一次完整定位檢視。
執行需求
透過 npx 或全域 npm 安裝，以 stdio 在本機執行，需要 Node.js 與 npm。未宣告任何帳號、API 金鑰、環境變數或請求標頭。
安裝前請注意
這些工具會接收公司、產品、競品與現有定位等資訊，送出前應視為商業敏感資料。輸出為依框架產生的草稿，對外使用前需人工審閱。

安裝

在 SourceWeft 中

  1. 開啟 儀表板中的 Impact Mcp Server，將其新增到工作區。
  2. 為需要使用其工具的對話啟用該服務。

Desktop only，透過 STDIO。 STDIO 服務會啟動本機處理程序，因此需要 SourceWeft 桌面主機。

其他 MCP 客戶端

參照 儲存庫 中的啟動說明。

README

IMPACT Framework MCP Server

A Model Context Protocol (MCP) server providing B2B positioning and messaging tools based on the IMPACT Framework by Shashwat Ghosh.

What is the IMPACT Framework?

Messaging & Positioning for Better Storytelling

The IMPACT Framework is a systematic approach to create sharp positioning, differentiated value proposition, and effective messaging designed to address each persona of the buying group.

PhaseComponentKey Question
IIDENTIFY ChampionsWho are your ideal customers and internal advocates?
MMAP Reality & AlternativesWhat's the competitive landscape and status quo?
PPINPOINT Unique ValueWhat makes you genuinely different and valuable?
AANCHOR in Right MarketWhat context makes your value obvious?
CCRAFT Core MessageHow do you communicate this clearly and memorably?
TTRANSLATE to ExecutionHow do you bring this to life across channels?

"Great positioning makes your product's value obvious to the customers who need it most. The IMPACT Framework ensures you get there systematically."

Installation

bash
npx @shashwatgtmalpha/impact-mcp-server

Or install globally:

bash
npm install -g @shashwatgtmalpha/impact-mcp-server

Tools Included

ToolDescriptionPhase
impact_get_frameworkGet IMPACT Framework documentationAll
impact_identify_championsAnalyze ideal customers and internal championsI
impact_map_alternativesMap competitive landscape and alternativesM
impact_pinpoint_valueDiscover unique differentiationP
impact_anchor_marketSelect optimal market categoryA
impact_craft_messageCreate positioning statementsC
impact_translate_executionPlan tactical deploymentT
impact_full_auditComplete positioning auditAll

Usage Examples

Example 1: Get Framework Overview

json
{  "tool": "impact_get_framework",  "arguments": {    "component": "overview"  }}

Example 2: Identify Champions Analysis

json
{  "tool": "impact_identify_champions",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies",    "typical_deal_size": "$50K ARR",    "sales_cycle": "3-6 months"  }}

Example 3: Craft Positioning Statement

json
{  "tool": "impact_craft_message",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting",    "target_customer": "VP Sales at B2B SaaS companies",    "category": "Revenue Intelligence",    "key_differentiator": "uses actual buyer behavior signals",    "main_alternative": "spreadsheet forecasting",    "key_benefit": "95% forecast accuracy"  }}

Example 4: Full Positioning Audit

json
{  "tool": "impact_full_audit",  "arguments": {    "company_name": "Acme SaaS",    "product_description": "AI-powered sales forecasting platform",    "target_market": "B2B SaaS companies with 50-500 employees",    "current_positioning": "The AI forecasting platform for modern sales teams",    "main_competitors": "Clari, Gong, spreadsheets",    "biggest_challenge": "Differentiating from larger competitors"  }}

Framework Flow

The IMPACT Framework follows a logical progression:

Week 1-2: Research & Foundation (I + M)    └── Customer Intelligence Audit    └── Competitive Analysis            ↓Week 3-4: Positioning Strategy (P + A)    └── Value Pyramid Builder    └── Beachhead Strategy            ↓Week 5-6: Core Message Development (C)    └── Positioning Statement    └── Message Hierarchy            ↓Week 7-8: Tactical Execution (T)    └── Multi-Channel Deployment    └── Sales Enablement

Related Frameworks

This MCP server is part of Shashwat Ghosh's GTM methodology suite:

  • IMPACT (this server) - Positioning & Messaging
  • EPIC - GTM Execution (Ecosystem, Product-led, Inbound/Outbound, Community)

Recommended flow: IMPACT first (positioning) → then EPIC (go-to-market execution)

Configuration

Claude Desktop

Add to claude_desktop_config.json:

json
{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

Claude Code

Add to .mcp.json:

json
{  "mcpServers": {    "impact-framework": {      "command": "npx",      "args": ["@shashwatgtmalpha/impact-mcp-server"]    }  }}

Author

Shashwat Ghosh
Founder, Helix GTM Consulting
LinkedIn | GTM Alpha

License

MIT

Links

來源：README.md，提交 559f035

工具

0
SourceWeft 尚未在沙箱中啟動過該軟體包，因此其工具未知。

版本歷史

1
  1. v1.0.1最新Sep 16, 2026

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