Seo

affaan-m/ECC/docs/zh-CN/skills/seo

by affaan-mef648e01899ba3e8dc6371642deaaf64b4477775No license275K starsListed Oct 9, 2026Updated Oct 9, 2026Repository updated 4 days ago

审计、规划并实施SEO改进，涵盖技术SEO、页面优化、结构化数据、核心网页指标和内容策略。当用户希望提升搜索可见性、进行SEO修复、使用架构标记、处理站点地图/robots文件或进行关键词映射时使用。

Instructions onlyMarketing & Sales
AI-generated overview

Audits and plans SEO improvements covering technical SEO, on-page optimization, structured data, Core Web Vitals and keyword mapping.

What it does
This skill guides an agent through auditing and improving a site's search visibility. It provides checklists for crawlability, indexability, performance and structured data, plus rules for title tags, meta descriptions and heading structure. It also covers keyword mapping, internal linking and an audit output format that ties each finding to a specific page or asset.
When to use it
Use it when a user wants to improve search visibility, fix SEO issues, add or validate schema markup, work on sitemaps or robots files, or map keywords to URLs. It also fits Core Web Vitals optimization and internal linking planning.
Requirements
No scripts or tools are required; it is an instructions-only skill. It works from the agent's own reasoning and any site content the user provides.

SEO

通过技术正确性、性能和内容相关性提升搜索可见性，而非依赖花哨手段。

使用场景

在以下情况使用此技能：

  • 审计爬取能力、可索引性、规范标签或重定向时
  • 优化标题标签、元描述和标题结构时
  • 添加或验证结构化数据时
  • 优化核心网页指标时
  • 进行关键词研究并将关键词映射到URL时
  • 规划内部链接或站点地图/robots文件变更时

工作原理

原则

  1. 先修复技术障碍，再进行内容优化。
  2. 每个页面应有一个明确的主要搜索意图。
  3. 优先采用长期质量信号，而非操纵性模式。
  4. 移动优先假设至关重要，因为索引基于移动端。
  5. 建议应针对具体页面且可执行。

技术SEO检查清单

爬取能力
  • robots.txt 应允许重要页面并屏蔽低价值内容
  • 无重要页面被意外设置为 noindex
  • 重要页面应在浅层点击深度内可达
  • 避免超过两次跳转的重定向链
  • 规范标签应自洽且无循环
可索引性
  • 首选URL格式应保持一致
  • 多语言页面需正确使用hreflang（如适用）
  • 站点地图应反映预期的公开页面
  • 无重复URL在缺乏规范控制的情况下竞争
性能
  • LCP < 2.5秒
  • INP < 200毫秒
  • CLS < 0.1
  • 常见修复：预加载首屏资源、减少渲染阻塞工作、预留布局空间、精简重型JS
结构化数据
  • 首页：适当时使用组织或企业架构
  • 编辑页面：Article / BlogPosting
  • 产品页面：Product 和 Offer
  • 内部页面：BreadcrumbList
  • 问答部分：仅当内容完全匹配时使用 FAQPage

页面规则

标题标签
  • 目标长度约50-60个字符
  • 将主要关键词或概念置于靠前位置
  • 标题应易于人类阅读，而非为搜索引擎堆砌
元描述
  • 目标长度约120-160个字符
  • 如实描述页面内容
  • 自然包含主要主题
标题结构
  • 一个清晰的 H1
  • H2 和 H3 应反映实际内容层级
  • 不要仅为视觉样式跳过结构层级

关键词映射

  1. 定义搜索意图
  2. 收集实际的关键词变体
  3. 按意图匹配度、潜在价值和竞争程度排序
  4. 将主要关键词/主题映射到单个URL
  5. 检测并避免关键词自相残杀

内部链接

  • 从权重高的页面链接到希望排名的页面
  • 使用描述性锚文本
  • 避免在可能使用更具体锚文本时使用通用锚文本
  • 从新页面补充链接到相关现有页面

示例

标题公式

text
主要主题 - 特定修饰词 | 品牌

元描述公式

text
行动 + 主题 + 价值主张 + 一个支撑细节

JSON-LD示例

json
{  "@context": "https://schema.org",  "@type": "Article",  "headline": "Page Title Here",  "author": {    "@type": "Person",    "name": "Author Name"  },  "publisher": {    "@type": "Organization",    "name": "Brand Name"  }}

审计输出格式

text
[HIGH] 产品页面上的重复标题标签位置：src/routes/products/[slug].tsx问题：动态标题会折叠为相同的默认字符串，这会削弱相关性并产生重复信号。修复：使用产品名称和主要类别为每个产品生成唯一的标题。

反模式

反模式修复方法
关键词堆砌优先为用户写作
内容单薄的近似重复页面合并或差异化处理
为不存在的内容添加架构使架构与实际内容匹配
未检查实际页面就提供内容建议先阅读真实页面
泛泛的“改进SEO”输出将每条建议与具体页面或资源关联

相关技能

  • seo-specialist
  • frontend-patterns
  • brand-voice
  • market-research

Source and attribution

Source:affaan-m/ECCindocs/zh-CN/skills/seoat commitef648e0

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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