Campaign Concepts and Copy
- Load the validated setup/brand profile, objective, audience, offer, proof, platform/placement requirements, policy context, and optional audit findings.
- Separate factual claims, operator-approved claims, and creative hypotheses.
- For Meta work, collect the account, Pixel, and conversion cold-start
dimensions per the contract in
skills/ads-meta/SKILL.md. When any dimension is cold orunknown, state that in the brief, do not reuse mature-account creative benchmarks or performance claims, and never label existing creative bad merely because the Pixel is new. - Generate materially distinct strategic concepts, not cosmetic rewrites.
- For each concept, define insight, promise, proof, hook, narrative, CTA, objections, platform adaptations, destination, and experiment hypothesis.
- Validate copy limits and policy against current platform references. Load only
the active files among
ads/references/google-creative-specs.md,meta-creative-specs.md,youtube-creative-specs.md,linkedin-creative-specs.md,tiktok-creative-specs.md, andmicrosoft-creative-specs.md; use the dated source ledger for every current specification claim. - Return a versioned creative brief and copy deck inside the run directory.
Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.
