Ab Testing
by coreyhaines31b9ba399dd88bNo license53K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated today
When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "should I test this," "which version is better," "test two versions," "statistical significance," "how long should I run this test," "growth experiments," "experiment velocity," "experiment backlog," "ICE score," "experimentation program," or "experiment playbook." Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics. For page-level conversion optimization, see cro.
- b9ba399dd88bCurrentcommit b9ba399Published Oct 8, 2026
Source and attribution
Source:coreyhaines31/marketingskillsinskills/ab-testingat commitb9ba399
License: No license
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from coreyhaines31/marketingskills
Social
coreyhaines31
Guides social media content creation, repurposing, scheduling, short-form video, and listening across major platforms.
Sms
coreyhaines31
Plans, builds and optimizes SMS, MMS and WhatsApp marketing programs with compliance guidance.
Site Architecture
coreyhaines31
Plans website information architecture: page hierarchy, navigation, URL structure, and internal linking.
Signup
coreyhaines31
Guides conversion-rate optimization of signup and registration flows to reduce friction and increase completion.
Seo Audit
coreyhaines31
Audits a website's SEO, covering technical, on-page, international and content issues, and produces a prioritized action plan.
Schema
coreyhaines31
Guides implementation of schema.org structured data and JSON-LD markup to enable rich results in search.
More in Marketing & Sales
Content Strategy
anthropics
Turns PayPal, QuickBooks or Square sales data into a prioritized 30-day content brief for small businesses.
Call List
anthropics
Builds a daily sales call list by ranking leads, adding talking points, proposing calendar blocks and drafting follow-ups.
Lead Triage
anthropics
Scores and routes inbound sales leads against an ICP and qualification framework, ranking backlogs by priority.
Draft Outreach
anthropics
Drafts personalized cold or follow-up sales outreach emails and creates them as reviewable drafts.
Competitive Intelligence
anthropics
Analyzes competitive win/loss data to produce in-deal plays, battlecards and a weekly competitive digest.
Create An Asset
anthropics
Builds prospect-specific sales assets such as decks, one-pagers and leave-behinds from approved materials and account data.