Copywriting

by coreyhaines31b9ba399dd88bNo license53K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated today

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "subheadline," "hero section copy," "above the fold," "this copy is weak," "make this more compelling," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Use this whenever someone is working on website text that needs to persuade or convert. Drafts never use AI tells like "it's not X, it's Y" reveals, "no X, no Y, no Z" lists, or sentences that trail into extra comma clauses. For email copy, see emails. For popup copy, see popups. For editing existing copy, see copy-editing. For the offer underneath the copy (bonuses, guarantees, value framing), see offers.

Only the file list is public. File contents are available once the skill is installed in a workspace.

PathSizeType
evals/evals.json11.3 KBapplication/json
references/ai-tells.md15.3 KBtext/markdown
references/copy-frameworks.md14 KBtext/markdown
references/natural-transitions.md5.4 KBtext/markdown
SKILL.md10.7 KBtext/markdown

Source and attribution

Source:coreyhaines31/marketingskillsinskills/copywritingat commitb9ba399

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