Performance and Web Vitals
Run a Lighthouse Audit
Or open Chrome DevTools → Lighthouse tab → Analyse page load.
Target scores:
Core Web Vitals
LCP — Largest Contentful Paint
How fast does the main content appear?
Target: ≤ 2.5s
LCP measures when the largest visible element (hero image, heading, video poster) renders. It is the user's perception of "did the page load?"
Common causes and fixes:
Never use loading="lazy" on the LCP image — it delays the most important render.
CLS — Cumulative Layout Shift
Does content jump around while loading?
Target: ≤ 0.1
CLS measures unexpected layout shifts — content moving after it has rendered. Caused by images without dimensions, late-loading ads, fonts swapping, or dynamic content injected above existing content.
Common causes and fixes:
INP — Interaction to Next Paint
How quickly does the page respond to user input?
Target: ≤ 200ms
INP measures the delay between a user interaction (click, tap, keyboard) and the next visual update. High INP makes the UI feel sluggish or frozen.
Common causes and fixes:
Images
Images are the single biggest performance lever on most pages.
Rules:
- Always set
widthandheight— prevents CLS - Use
loading="lazy"below the fold, never on LCP image - Serve WebP or AVIF — typically 30–50% smaller than JPEG
- Size images to their display size — do not serve 2000px image for a 400px slot
- Use a CDN with automatic format conversion where possible
Fonts
Web fonts block rendering if not handled correctly.
font-display: swap— good for headings, acceptable CLSfont-display: optional— zero CLS, font only used if cached (best for body text)- Subset fonts to the characters actually used — reduces file size by 60–80%
JavaScript
defer: executes after HTML parsed, in order — use for most scriptsasync: executes as soon as downloaded, out of order — use for independent scripts (analytics)- Never block the main thread with synchronous
<script>in<head>
Lighthouse CI (automated audits)
Run Lighthouse in CI to catch regressions before deployment.
Review Checklist
- Lighthouse performance score ≥ 90
- Lighthouse accessibility score = 100
- LCP ≤ 2.5s — LCP image preloaded, no
loading="lazy"on it - CLS ≤ 0.1 — all images have
widthandheight, no layout-shifting animations - INP ≤ 200ms — no heavy synchronous JS on main thread
- Images served as WebP or AVIF with correct dimensions
-
loading="lazy"on all below-fold images - Web fonts use
font-display: swaporoptional - Non-critical JS loaded with
deferorasync - Lighthouse CI configured to catch regressions in deployment pipeline


