Firecrawl Lead Research

by firecrawl94cc91229d6cISC185 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 6 weeks ago

Produce pre-meeting lead intelligence briefs with Firecrawl. Use when the user needs company research, person research, recent news, talking points, pain points, or outreach preparation before a sales call, partnership meeting, investor conversation, or customer interview.

Instructions onlyMarketing & SalesResearch & Analysis
AI-generated overview

Builds pre-meeting lead intelligence briefs on companies and people using Firecrawl search and scraping.

What it does
This skill guides an agent through gathering company, person, news, and industry information with Firecrawl search and scrape, optionally splitting the work across parallel researchers. It then assembles a concise markdown lead brief covering company overview, recent activity, key people, talking points, likely pain points, an outreach angle, sources, and rerun inputs. It separates facts from inferred pain points and avoids fabricating personal details.
When to use it
Use it before a sales call, partnership meeting, investor conversation, or customer interview when you need background research and conversation preparation. It fits requests for company research, person research, recent news, talking points, or pain points.
Requirements
Requires a Firecrawl API key (FIRECRAWL_API_KEY) and network access to the hosted Firecrawl service. It ships no scripts; it is instructions only.

Firecrawl Lead Research

Use this to create a concise, actionable pre-meeting brief.

Onboarding Interview

Infer the company, person, meeting context, and desired brief depth from context. If the company is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the company/person to research or the meeting context.

Firecrawl Collection Plan

Use Firecrawl search and scrape to gather:

  • company website, about, product, pricing, careers, team, and customer pages
  • recent news, funding, launches, hiring, partnerships, and press
  • public person profiles, talks, posts, interviews, and role/background
  • relevant industry context and likely business challenges

Parallel Work

If appropriate, use sub-agents or equivalent parallel task runners:

  • Company Profile researcher
  • Recent News and Activity researcher
  • Person researcher
  • Industry/Pain Point researcher

Each researcher should return source URLs and only evidence-backed claims.

Final Deliverable

markdown
# Lead Brief: [Company]
## Company Overview[What they do, stage/size signals, products, customers]
## Recent Activity[News, launches, funding, hiring, partnerships]
## Key People[Relevant people and public background]
## Talking Points[5-7 specific conversation starters]
## Likely Pain Points[Evidence-backed hypotheses]
## Outreach Angle[Suggested positioning or next step]
## Sources[URLs used]
## Rerun Inputsworkflow: firecrawl-lead-researchcompany: [name/url]person: [optional]context: [meeting context]

Quality Bar

  • Keep it concise and useful before a meeting.
  • Do not fabricate personal details.
  • Clearly separate facts from inferred pain points.

Source and attribution

Source:firecrawl/firecrawl-workflowsinskills/firecrawl-lead-researchat commit94cc912

License: ISC

Content belongs to its original authors. SourceWeft indexes it from a public repository.

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