Seo Local Business

by jezweb64965d9d9fc7No license1K starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 days ago

Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business.

Instructions onlyMarketing & Sales

AI-generated overview

Generates SEO packages for local business sites: head meta tags, JSON-LD LocalBusiness schema, robots.txt and sitemap.xml.

What it does: This skill produces a complete local-business SEO package: an HTML head section with meta tags, Open Graph and Twitter Cards, geo tags and favicons; JSON-LD structured data for LocalBusiness, Service and FAQ; plus robots.txt and sitemap.xml. It supplies title and meta description patterns per page type, a LocalBusiness subtype table, property tables and Australian-specific conventions such as +61 phone formats, ABN taxID and state codes. It also lists validation steps and common structured-data errors.
When to use it: Use it when a local business site needs SEO markup, such as a tradesman, cafe, clinic, agency or retailer serving a suburb or city. It fits requests for LocalBusiness schema, JSON-LD structured data, meta tags, robots.txt or sitemap.xml.
Requirements: No scripts; instructions and template assets only. The agent needs the business details (name, service, location, phone, website URL, description) and may consult the bundled head, robots and sitemap templates. Validation is suggested via an external schema validator site.

SEO Local Business

Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.

What You Produce

Complete <head> section with meta tags, Open Graph, Twitter Cards
JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txt
sitemap.xml

Workflow

Step 1: Gather Business Info

Ask for (or extract from existing site):

Step 2: Generate Head Tags

Fill placeholders in this template:

html

<head>  <meta charset="UTF-8">  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <!-- Primary Meta Tags -->  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta name="description" content="{{META_DESCRIPTION}}">
  <!-- Canonical URL -->  <link rel="canonical" href="{{CANONICAL_URL}}">
  <!-- Open Graph / Facebook -->  <meta property="og:type" content="website">  <meta property="og:url" content="{{CANONICAL_URL}}">  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="og:description" content="{{META_DESCRIPTION}}">  <meta property="og:image" content="{{OG_IMAGE_URL}}">
  <!-- Twitter -->  <meta property="twitter:card" content="summary_large_image">  <meta property="twitter:url" content="{{CANONICAL_URL}}">  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="twitter:description" content="{{META_DESCRIPTION}}">  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">
  <!-- Geo Tags (Local SEO) -->  <meta name="geo.region" content="{{GEO_REGION}}">  <meta name="geo.placename" content="{{CITY}}">  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
  <!-- Favicons -->  <link rel="icon" type="image/svg+xml" href="favicon.svg">  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">  <link rel="apple-touch-icon" href="apple-touch-icon.png">
  <!-- Structured Data -->  <script type="application/ld+json">    {{JSON_LD_SCHEMA}}  </script></head>

<head>  <meta charset="UTF-8">  <meta name="viewport" content="width=device-width, initial-scale=1.0">
  <!-- Primary Meta Tags -->  <title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>  <meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta name="description" content="{{META_DESCRIPTION}}">
  <!-- Canonical URL -->  <link rel="canonical" href="{{CANONICAL_URL}}">
  <!-- Open Graph / Facebook -->  <meta property="og:type" content="website">  <meta property="og:url" content="{{CANONICAL_URL}}">  <meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="og:description" content="{{META_DESCRIPTION}}">  <meta property="og:image" content="{{OG_IMAGE_URL}}">
  <!-- Twitter -->  <meta property="twitter:card" content="summary_large_image">  <meta property="twitter:url" content="{{CANONICAL_URL}}">  <meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">  <meta property="twitter:description" content="{{META_DESCRIPTION}}">  <meta property="twitter:image" content="{{OG_IMAGE_URL}}">
  <!-- Geo Tags (Local SEO) -->  <meta name="geo.region" content="{{GEO_REGION}}">  <meta name="geo.placename" content="{{CITY}}">  <meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">  <meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
  <!-- Favicons -->  <link rel="icon" type="image/svg+xml" href="favicon.svg">  <link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">  <link rel="apple-touch-icon" href="apple-touch-icon.png">
  <!-- Structured Data -->  <script type="application/ld+json">    {{JSON_LD_SCHEMA}}  </script></head>

Title tag patterns (50-60 chars max):

Page	Pattern	Example
Homepage	`Brand - Tagline`	`Newcastle Plumbing - 24/7 Emergency Service`
Service	`Service in Location \| Brand`	`Hot Water Repairs Newcastle \| ABC Plumbing`
About	`About Us \| Brand`	`About Us \| ABC Plumbing Newcastle`
Contact	`Contact \| Brand`	`Contact Us \| ABC Plumbing Newcastle`

Meta description patterns (150-160 chars):

Page	Pattern
Homepage	`[USP]. [Service] in [Location]. [CTA]. Call [phone].`
Service	`Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.`
About	`[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].`
Contact	`Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.`

Step 3: Generate Structured Data

LocalBusiness (homepage — always include):

Use LocalBusiness or a more specific subtype:

Subtype	Use for
`Plumber`	Plumbing services
`Electrician`	Electrical services
`RoofingContractor`	Roofing
`HVACBusiness`	Air conditioning/heating
`AutoRepair`	Mechanics
`BeautySalon`	Hair/beauty
`Dentist`	Dental practices
`LegalService`	Law firms
`AccountingService`	Accountants
`RealEstateAgent`	Real estate
`Restaurant`	Restaurants/cafes
`BarOrPub`	Pubs/bars
`Hotel`	Accommodation
`Store`	Retail shops
`ProfessionalService`	Generic professional

LocalBusiness schema properties:

Property	Required	Notes
`@type`	Yes	`LocalBusiness` or subtype from above
`name`	Yes	Business name as shown to customers
`image`	Yes	Primary business image or logo
`description`	Yes	1-2 sentence business description
`@id`	Yes	Unique ID, use `{url}/#organization`
`url`	Yes	Website homepage URL
`telephone`	Yes	International format: `+61-2-4900-1234`
`address`	Yes	PostalAddress (see below)
`email`	Recommended	Primary contact email
`priceRange`	Recommended	`$` to `$$$$`
`geo`	Recommended	GeoCoordinates: latitude/longitude
`openingHoursSpecification`	Recommended	See hours format below
`areaServed`	Recommended	Cities/suburbs served
`sameAs`	Recommended	Social media profile URLs
`taxID`	Optional	ABN for Australian businesses
`logo`	Optional	Business logo URL
`foundingDate`	Optional	ISO 8601 date
`paymentAccepted`	Optional	e.g. "Cash, Credit Card, EFTPOS"
`currenciesAccepted`	Optional	`AUD`

PostalAddress:

Example:

json

{  "@context": "https://schema.org",  "@type": "LocalBusiness",  "name": "ABC Plumbing Newcastle",  "image": "https://www.abcplumbing.com.au/og-image.jpg",  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",  "@id": "https://www.abcplumbing.com.au/#organization",  "url": "https://www.abcplumbing.com.au",  "telephone": "+61-2-4900-1234",  "email": "[email protected]",  "priceRange": "$$",  "address": {    "@type": "PostalAddress",    "streetAddress": "123 Hunter Street",    "addressLocality": "Newcastle",    "addressRegion": "NSW",    "postalCode": "2300",    "addressCountry": "AU"  },  "geo": {    "@type": "GeoCoordinates",    "latitude": -32.9283,    "longitude": 151.7817  },  "openingHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],      "opens": "07:00",      "closes": "17:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Saturday"],      "opens": "08:00",      "closes": "12:00"    }  ],  "areaServed": [    { "@type": "City", "name": "Newcastle" },    { "@type": "City", "name": "Lake Macquarie" }  ],  "sameAs": [    "https://www.facebook.com/abcplumbing",    "https://www.instagram.com/abcplumbing"  ]}

{  "@context": "https://schema.org",  "@type": "LocalBusiness",  "name": "ABC Plumbing Newcastle",  "image": "https://www.abcplumbing.com.au/og-image.jpg",  "description": "Professional plumbing services in Newcastle and Lake Macquarie.",  "@id": "https://www.abcplumbing.com.au/#organization",  "url": "https://www.abcplumbing.com.au",  "telephone": "+61-2-4900-1234",  "email": "[email protected]",  "priceRange": "$$",  "address": {    "@type": "PostalAddress",    "streetAddress": "123 Hunter Street",    "addressLocality": "Newcastle",    "addressRegion": "NSW",    "postalCode": "2300",    "addressCountry": "AU"  },  "geo": {    "@type": "GeoCoordinates",    "latitude": -32.9283,    "longitude": 151.7817  },  "openingHoursSpecification": [    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],      "opens": "07:00",      "closes": "17:00"    },    {      "@type": "OpeningHoursSpecification",      "dayOfWeek": ["Saturday"],      "opens": "08:00",      "closes": "12:00"    }  ],  "areaServed": [    { "@type": "City", "name": "Newcastle" },    { "@type": "City", "name": "Lake Macquarie" }  ],  "sameAs": [    "https://www.facebook.com/abcplumbing",    "https://www.instagram.com/abcplumbing"  ]}

Service (service pages — add per service):

Property	Required	Notes
`name`	Yes	Service name
`description`	Yes	What the service provides
`provider`	Yes	`{ "@id": "{url}/#organization" }`
`areaServed`	Recommended	City or region
`serviceType`	Recommended	Category of service
`offers`	Optional	Pricing/availability

json

{  "@context": "https://schema.org",  "@type": "Service",  "name": "Hot Water System Installation",  "description": "Professional hot water system installation and replacement in Newcastle.",  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },  "areaServed": { "@type": "City", "name": "Newcastle" },  "serviceType": "Plumbing",  "offers": {    "@type": "Offer",    "availability": "https://schema.org/InStock",    "priceRange": "$$"  }}

{  "@context": "https://schema.org",  "@type": "Service",  "name": "Hot Water System Installation",  "description": "Professional hot water system installation and replacement in Newcastle.",  "provider": { "@id": "https://www.abcplumbing.com.au/#organization" },  "areaServed": { "@type": "City", "name": "Newcastle" },  "serviceType": "Plumbing",  "offers": {    "@type": "Offer",    "availability": "https://schema.org/InStock",    "priceRange": "$$"  }}

FAQ (pages with FAQ sections):

json

{  "@context": "https://schema.org",  "@type": "FAQPage",  "mainEntity": [    {      "@type": "Question",      "name": "How much does a plumber cost in Newcastle?",      "acceptedAnswer": {        "@type": "Answer",        "text": "Plumber callout fees in Newcastle typically range from $80-150."      }    }  ]}

{  "@context": "https://schema.org",  "@type": "FAQPage",  "mainEntity": [    {      "@type": "Question",      "name": "How much does a plumber cost in Newcastle?",      "acceptedAnswer": {        "@type": "Answer",        "text": "Plumber callout fees in Newcastle typically range from $80-150."      }    }  ]}

Step 4: Generate robots.txt and sitemap.xml

robots.txt:

sitemap.xml:

xml

<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">  <url>    <loc>{{SITE_URL}}/</loc>    <lastmod>{{DATE}}</lastmod>    <changefreq>weekly</changefreq>    <priority>1.0</priority>  </url>  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others --></urlset>

<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">  <url>    <loc>{{SITE_URL}}/</loc>    <lastmod>{{DATE}}</lastmod>    <changefreq>weekly</changefreq>    <priority>1.0</priority>  </url>  <!-- Add one <url> per page. Priority: 1.0 homepage, 0.8 services, 0.6 others --></urlset>

Step 5: Validate

Test structured data at: https://validator.schema.org/

Common validation errors:

Missing @context — every JSON-LD block needs it
Wrong phone format — must be international (+61-...)
Missing @id — needed for cross-referencing between schemas
Empty areaServed — include at least one city

Australian-Specific Patterns

Phone Numbers

html

<!-- Link: international format. Display: local format. --><a href="tel:+61249001234">(02) 4900 1234</a>

<!-- Link: international format. Display: local format. --><a href="tel:+61249001234">(02) 4900 1234</a>

Schema telephone: "+61-2-4900-1234"

ABN

Add to LocalBusiness schema when available:

Australian State Codes

Service Areas

Use areaServed with Australian city and suburb names (see LocalBusiness example above).

Source and attribution

Source:jezweb/claude-skillsinplugins/web-design/skills/seo-local-businessat commit64965d9

License: No license

Content belongs to its original authors. SourceWeft indexes it from a public repository.

Report or request removal

Required	Optional
Business name	ABN
Primary service	Opening hours
Location (city/suburb)	Social media URLs
Phone number	Price range
Website URL	Service areas (suburbs)
Business description	GPS coordinates

Property	Example
`streetAddress`	`123 Hunter Street`
`addressLocality`	`Newcastle`
`addressRegion`	`NSW`
`postalCode`	`2300`
`addressCountry`	`AU`

Prefix	International
02	+612
04	+614
1300	Keep as-is

State	Code	Geo Region
New South Wales	NSW	AU-NSW
Victoria	VIC	AU-VIC
Queensland	QLD	AU-QLD
South Australia	SA	AU-SA
Western Australia	WA	AU-WA
Tasmania	TAS	AU-TAS
Northern Territory	NT	AU-NT
ACT	ACT	AU-ACT

Seo Local Business

SEO Local Business

What You Produce

Workflow

Step 1: Gather Business Info

Step 2: Generate Head Tags

Step 3: Generate Structured Data

Step 4: Generate robots.txt and sitemap.xml

Step 5: Validate

Australian-Specific Patterns

Phone Numbers

ABN

Australian State Codes

Service Areas

Source and attribution

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