Ad Account Diagnostic

by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago

Diagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, targeting, creative, bidding and budget, offer, and external forces, and returns a prioritised verdict with evidence and confidence. Covers B2B and B2C on search, paid social, video, and native. Use whenever the user mentions an ad account audit, a campaign structure review, wasted ad spend, rising cost per lead, or says their ads used to work - even if they never say 'diagnostic'. Diagnosis only, and it stops at the click: post-click page problems are mbfinotti/advertising-skills@paid-landing-page-audit and creative decay is mbfinotti/advertising-skills@ad-creative-fatigue.

Only the file list is public. File contents are available once the skill is installed in a workspace.

PathSizeType
evals/evals.json39.5 KBapplication/json
references/examples.md11.3 KBtext/markdown
references/layer-evidence.md8.1 KBtext/markdown
references/metric-decomposition.md7.1 KBtext/markdown
SKILL.md31.8 KBtext/markdown

Source and attribution

Source:mbfinotti/advertising-skillsinskills/ad-account-diagnosticat commit7ede9c6

License: MIT

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