Ad Bidding Strategy
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change - even if they never say 'bidding'. Covers B2B and B2C. Do NOT use to split budgets across campaigns (mbfinotti/advertising-skills@ad-spend-allocation) or to track spend against a budget (mbfinotti/advertising-skills@ad-budget-pacing).
- 7ede9c641c67Currentcommit 7ede9c6Published Oct 8, 2026
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Source:mbfinotti/advertising-skillsinskills/ad-bidding-strategyat commit7ede9c6
License: MIT
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