Ad Budget Pacing
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Track daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend behind every alert. Use whenever the user mentions budget pacing, spend tracking, burn rate, spend vs budget, projected month-end spend, underspending or overspending, or asks whether a campaign is on pace - even if they never say 'pacing'. Covers any ad platform, B2B and B2C, calendar-month or fixed-date flights. It flags and recommends; it never changes budgets or bids. Do NOT use to plan a scale-up (mbfinotti/advertising-skills@paid-media-scaling) or to set CAC/ROAS thresholds (mbfinotti/advertising-skills@ad-spend-guardrails).
- 7ede9c641c67Currentcommit 7ede9c6Published Oct 8, 2026
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Source:mbfinotti/advertising-skillsinskills/ad-budget-pacingat commit7ede9c6
License: MIT
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