Ad Copy Variants
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line. Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they never say 'variants'. Covers B2B and B2C. Do NOT use for video or creator scripts (mbfinotti/advertising-skills@ugc-ad-scripts), a designer brief (mbfinotti/advertising-skills@ad-creative-brief), or test design (mbfinotti/advertising-skills@ad-creative-test-plan).
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| evals/evals.json | 29.7 KB | application/json |
| references/angle-library.md | 10.1 KB | text/markdown |
| references/variant-matrix-template.md | 4.8 KB | text/markdown |
| references/worked-examples.md | 5.7 KB | text/markdown |
| SKILL.md | 23 KB | text/markdown |
Source and attribution
Source:mbfinotti/advertising-skillsinskills/ad-copy-variantsat commit7ede9c6
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
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