Ad Creative Brief
mbfinotti/advertising-skills/skills/ad-creative-briefby mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads. Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design handoff - even if they never say 'brief'. Writes direction, never the finished asset: the ad copy itself is mbfinotti/advertising-skills@ad-copy-variants and shot-by-shot creator scripts are mbfinotti/advertising-skills@ugc-ad-scripts.
Only the file list is public. File contents are available once the skill is installed in a workspace.
| Path | Size | Type |
|---|---|---|
| evals/evals.json | 44.9 KB | application/json |
| references/angle-frameworks.md | 15.2 KB | text/markdown |
| references/brief-template.md | 11.7 KB | text/markdown |
| references/examples.md | 9.8 KB | text/markdown |
| SKILL.md | 31.2 KB | text/markdown |
Source and attribution
Source:mbfinotti/advertising-skillsinskills/ad-creative-briefat commit7ede9c6
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
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