Ad Creative Fatigue
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a verdict with confidence plus the highest-return remedy per unit of effort. Use whenever the user mentions creative or ad fatigue, wear-out, climbing frequency, dropping CTR, a rising CPA on an older ad, when to refresh creative, or whether to kill an ad - even if they never say 'fatigue'. Covers B2B and B2C across search, social, video, and native. Ends at the verdict: replacement creative belongs to mbfinotti/advertising-skills@ad-copy-variants and mbfinotti/advertising-skills@ugc-ad-scripts.
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npx skills add https://github.com/mbfinotti/advertising-skills/tree/7ede9c641c67d03fed5df54613f14e3d999a8716/skills/ad-creative-fatigueSource and attribution
Source:mbfinotti/advertising-skillsinskills/ad-creative-fatigueat commit7ede9c6
License: MIT
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