Ad Spend Allocation
by mbfinotti7ede9c641c67MIT1 starsListed Oct 8, 2026Updated Oct 8, 2026Repository updated 3 weeks ago
Split a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use to raise the total budget on a proven campaign (mbfinotti/advertising-skills@paid-media-scaling), to track daily spend against a set budget (mbfinotti/advertising-skills@ad-budget-pacing), or to pick channels at setup (mbfinotti/advertising-skills@ad-platform-selection).
Add to a SourceWeft workspace
- Open the skill in your dashboard and add it to a workspace.
- Enable it for the chats that should use it.
This skill is instructions only: it ships no scripts to execute.
Add to SourceWeftYou will be asked to sign in first, then taken straight to this skill.
Ask your agent to install it
Paste this prompt into Claude Code, Codex, Cursor or another agent that can run commands — or into SourceWeft chat. The agent reads this skill's install guide, shows you its source, license and scripts, and installs it with the SourceWeft CLI once you agree.
Read https://sourceweft.com/skills/gh-mbfinotti-advertising-skills-ad-spend-allocation/install.md and install the skill it describes. Before installing, show me its source, license and whether it ships scripts, and wait for my OK. Ask me before changing anything else on my machine.Install it yourself from a terminal
For Claude Code, Codex, Cursor and other local agents. The SourceWeft CLI fetches the skill from its source repository at the commit scanned here, and verifies every file against the hashes recorded when the skill was scanned. If anything differs, nothing is written.
npx @sourceweft/cli skills install gh-mbfinotti-advertising-skills-ad-spend-allocationAdd --agent claude-code, codex, cursor or universal to choose which agent gets it (Claude Code by default).
Upstream installer — not verified by SourceWeft
The open-source skills installer fetches the same pinned commit, but does not check the files against the hashes SourceWeft recorded.
npx skills add https://github.com/mbfinotti/advertising-skills/tree/7ede9c641c67d03fed5df54613f14e3d999a8716/skills/ad-spend-allocationSource and attribution
Source:mbfinotti/advertising-skillsinskills/ad-spend-allocationat commit7ede9c6
License: MIT
Content belongs to its original authors. SourceWeft indexes it from a public repository.
More from mbfinotti/advertising-skills
Ugc Ad Scripts
mbfinotti
Writes UGC-style short-form video ad scripts from a product brief, with hook variants, body beats, CTAs and delivery notes.
Thought Leadership Ads
mbfinotti
Plans paid campaigns that amplify an executive's or founder's existing organic posts as person-fronted ads.
Retargeting Funnel
mbfinotti
Designs a multi-stage retargeting funnel plan from a site's own conversion data, covering stage windows, offers, exclusions and caps.
Paid Media Scaling
mbfinotti
Plans paid-media budget scaling ramps: readiness gates, step sizing, sequencing, and rollback triggers.
Paid Landing Page Audit
mbfinotti
Audits paid-traffic landing pages for post-click conversion problems and returns a prioritised fix list.
Lookalike Audience Seeds
mbfinotti
Selects, sizes and validates the seed customer list behind a lookalike, similar or value-based ad audience before upload.
More in Marketing & Sales
Content Strategy
anthropics
Turns PayPal, QuickBooks or Square sales data into a prioritized 30-day content brief for small businesses.
Call List
anthropics
Builds a daily sales call list by ranking leads, adding talking points, proposing calendar blocks and drafting follow-ups.
Lead Triage
anthropics
Scores and routes inbound sales leads against an ICP and qualification framework, ranking backlogs by priority.
Draft Outreach
anthropics
Drafts personalized cold or follow-up sales outreach emails and creates them as reviewable drafts.
Competitive Intelligence
anthropics
Analyzes competitive win/loss data to produce in-deal plays, battlecards and a weekly competitive digest.
Create An Asset
anthropics
Builds prospect-specific sales assets such as decks, one-pagers and leave-behinds from approved materials and account data.